Longtail of Search Engine Optimization
Longtail of Search Engine Optimization
If you’ve ever ran a pay-per-click (PPC) campaign, in your search engine marketing (SEM) efforts, for a popular keyword you can certainly appreciate what a drain on financial resources that can be. Especially, if you’re landing page content isn’t “sticky” and doesn’t provide optimal ROI with conversions. There is a much cheaper way of leveraging value of PPC campaigns while driving your organic search engine optimization (SEO) efforts full force. The trick of this trade is maximizing the long tail search terms for PPC and the head terms for SEO.
You’re probably wondering how you can find your what the long tail of your own Website is. There are a few tools out there for that. My favorite is HitTail. Through an external JavaScript placed on your Website, HitTail records all search queries coming to your site and separates the head from the tail. It shows you a diagram of the percentage of long tail visit vs the percentage of head visits. SearchtheWeb2 is a semantic search engine that clusters word phrases related to your search query via natural language processing. It clusters the popular keyphrases and the long tail keyphrases in a list for you to narrow down your search if desired. It’s great for seeing what kind of long tail phrases are related to certain keywords. Google’s AdWords Keyword Tool and Microsoft’s adCenter Lab Keyword Group Detection Tool are both really great to find semantically similar keywords that people might be searching for in their longtail queries. So bookmark these tools and revamp your search engine optimization and search engine marketing strategies for maximum online profit.
Longtail of Search Engine Optimization - To learn more about this author, visit Jordan Kasteler's Website.
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The long tail, in reference to search engine optimization, is all the keywords and keyphrases that hold little traffic by themselves, typically longer 4-7 word phrases, but collectively add up to a large amount of traffic.
If you’ve ever ran a pay-per-click (PPC) campaign, in your search engine marketing (SEM) efforts, for a popular keyword you can certainly appreciate what a drain on financial resources that can be. Especially, if you’re landing page content isn’t “sticky” and doesn’t provide optimal ROI with conversions. There is a much cheaper way of leveraging value of PPC campaigns while driving your organic search engine optimization (SEO) efforts full force. The trick of this trade is maximizing the long tail search terms for PPC and the head terms for SEO.
You’re probably wondering how you can find your what the long tail of your own Website is. There are a few tools out there for that. My favorite is HitTail. Through an external JavaScript placed on your Website, HitTail records all search queries coming to your site and separates the head from the tail. It shows you a diagram of the percentage of long tail visit vs the percentage of head visits. SearchtheWeb2 is a semantic search engine that clusters word phrases related to your search query via natural language processing. It clusters the popular keyphrases and the long tail keyphrases in a list for you to narrow down your search if desired. It’s great for seeing what kind of long tail phrases are related to certain keywords. Google’s AdWords Keyword Tool and Microsoft’s adCenter Lab Keyword Group Detection Tool are both really great to find semantically similar keywords that people might be searching for in their longtail queries. So bookmark these tools and revamp your search engine optimization and search engine marketing strategies for maximum online profit.
Longtail of Search Engine Optimization - To learn more about this author, visit Jordan Kasteler's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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