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SEO Measures for Mobile Search

Written by: Jordan Kasteler

Article Overview: How you can ramp up your optimization in preparation for mobile search.

SEO Measures for Mobile Search

Does social media ever slow down? YouTube has announced they are releasing a mobile Website in June of this year (2007). Some mobile phones are currently able to view a demo they have. So add http://m.youtube.com to your bookmarks because it will be here shortly.

Yahoo! just recently released a mobile search services called OneSearch. This is their attempt to compete with Google’s mobile search and a fine attempt it is. Illustrated below is a comparison of the two mobile searches side by side.

I think it’s going to become universal in a URL if you spot a stand-alone “m” then it most likely has something to do with mobile search.
How does mobile search engine optimization differ from traditional SEO?

Typically, conduct your SEO the same as you’ve always done, but there are a few extra measures to take to be indexed and ranked better on mobile meta search engines, and to have your site actually view correctly on mobile devices.

* Validate your code and separate design from content.
XHTML and CSS compliant code is important because mobile devices aren’t as forgiving as browsers are.
* Take advantage of the power of CSS.
Not only will a tabless CSS layout lower your load time, which is important to mobile users being charged per byte used, but you can also specify a separate stylesheet for mobile devices using the “handheld” attribute. Remember the key is to separate content from design.
* Make a mobile sitemap.
Use Google’s mobile sitemap generator to generate a mobile sitemap . See section 2b for information on the mobile configuration of your XML file. When you’re done you can submit it to Google Sitemaps that is currently in beta.

Off the topic of search, but something I’d like to show you, is MobiTV. I haven’t had a chance to check this out because I don’t have a compliant wireless service, but you can get TV on your mobile phone. I would like to hear about someone’s experience with this.

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Article Tags: Google, meta search engines, mobile devices, mobile phone, mobile phones, mobile search, mobile search engine optimization, Yahoo, YouTube



Related Forum Posts
Re: Mobile Marketing - Top 10 trends in the mobile application in 2012 What is most interesting to us mobile marketers is what lands at # 2 and # 3 spots on his list. "Mobile Search", "location-based services," and also, the place n. # 8 is our favorite of my "mobile advertising." last round after this morning's location based on 1020 funding Placecast poster supports the thesis that when it comes to phones, people expect to be able to discover things around them. That makes sense - after all, what good is a mobile device if you can not access the information you need right now? Gartner reports that location services will be "one of the most disturbing in the coming years." Gartner predicts that the LBS user base of 96 million global growth in 2009 to more than 526 million by 2012. "His value to the user high is the result of its ability to meet a variety of needs, ranging from productivity and fullfillment target social networking and entertainment." Mobile Search, which Gartner says is a fundamental purpose "to drive sales and marketing opportunities in the mobile phone," now just need the user experience. Once "the industry improves the user experience of mobile search to get people back again," Gartner predicts it will be the third most popular application in 2012. Getting to # 8, mobile advertising is no joke. Total spending on mobile advertising in 2008 was $ 530.2 million, which Gartner expects to grow to $ 7.5 billion in 2012. "Mobile advertising is an important way to monetize the mobile Internet content, applications and offering free services to end users. The mobile channel will be used as part of the largest advertising campaigns in various media, including television, radio, print and outdoor, "says Gartner. Here's the full top 10 types of future mobile applications, according to Gartner: 1. Money transfer 2. Location Based Services 3. Mobile Search 4. Mobile Browsing 5. Mobile health monitoring 6. Mobile Payment 7. Near field communication services 8. Mobile Advertising 9. Mobile Instant Messaging
Re: The Mobile Marketing - Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. Some of the tools of the trade and a few of the concepts that will be featured in this Mobile Marketing 101 series are: Multimedia Messaging Services (MMS) Unstructured Supplementary Service Data (USSD) Bluetooth, Wireless and Infrared Mobile Internet and Social Media Mobile Applications Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium. Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional eMarketing.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: SES Toronto Next Week - In that case, how about the following? Track: Get Me Up to Speed * State of Search Marketing in Canada Track: Practical & Actionable * Beyond Linkbait: Getting Authoritative Online Mentions Track: Advanced * User Search Behavior * Social Media Success * Web 2.0 & Search Engines * Giving Credit Where It’s Due: Which Campaign Sold What?
Re: Mobile Marketing - No doubt on this.Mobile marketing seems to be a good business now although very few amount of people have knowledge about this.


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