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Social Media Optimization and Marketing with Web 2.0

Written by: Jordan Kasteler

Article Overview: How to use Web2.0 sites for social media optimization and social media marketing.

Social Media Optimization and Marketing with Web 2.0

The Web 2.0, term coined by O’Reilly publishing, is pretty broad. It ranges from the new wave of web design trends including liquid layouts, to Web development application services that act as desktop applications often using Ajax, to social media and user-controlled content, and so forth. I want to focus not on the design or development aspects of Web 2.0, but the social media and user-controlled content aspect of it.

Some of the most visited sites on the Web are part of the new Web 2.0 era. These sites include: MySpace, Squidoo, Digg, Delicious, Wikipedia, Flickr, etc. These social Websites are covered in many various categories including: social search engines, multimedia related sites, blogs, bookmarking, social networking, news, podcasts, and more.

The benefits of social media marketing are great. You can get great backlinks to your sites, expose your name and branding, rank your social sites for keywords, and network with other people with similar interests or are in a similar niche market. To capitalize on social media you should first begin by creating accounts on my list of the top 10 social media sites. Afterwards, begin to participate in the social communities and build an authoritative profile for yourself. Once again, be sure to network with others that share similar interests or niche markets, and then link to and promote your own content or business in a non-spammy way.

1. Digg
2. del.icio.us
3. wikipedia
4. Flickr
5. Reddit
6. StumbleUpon
7. Technorati
8. MySpace
9. Facebook
10. Netscape

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Article Tags: Delicious Wikipedia Flickr, Digg, Flickr, MySpace, social media, social media marketing, social networking, social search engines, Web development application



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Social Media Marketing - Corporate Vs. Small Business - There are various marketing techniques which are very closely related to social media marketing, such as Search Engine Optimization, Search Engine Marketing, and Social Media Optimization. Social media sites provide a huge variety of subjects, topics, and discussions to choose from. A social media web site can be defined as a common ground, where individuals gather together to share their views and opinions. Social media has also adapted various mediums such as audio, video, and textual mediums. There are few guidelines in order to successfully implement social media marketing. Improve the ability of your website, so that it can be linked to other sites easily. All the incoming links are unique, so treat them properly by providing dedicated space for them. In order to be successful at social media, the following steps can also be very useful. First, create forums on your own web site. Provide interesting topics so that people would like to participate and interact with each other through your site. Keep updating information and news to attract your visitors. Compose podcasts and use the clips to promote your products.
Re: How can I promote my site? - To promote website online you need to hire professional SEO expert because you have to perform the below activities for your website promotion:- Start On page optimization which includes the following task:- 1. Meta tag optimization 2. Header Tag Optimization 3. Alt tag Optimization 4. Content Optimization 5. Anchor Text Optimization 6. URL Optimization 7. Navigation Optimization After On page optimization, Start off Page Optimization which includes the following task:- 1. Link building 2. Directory submission 3. Classified Ads submission 4. Article submission 5. Press Release submission 6. Social Bookmarking 7. Business Listing 8. Local Listing 9. Blog Optimization 10. PPT Creation & Optimization
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


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