Usability of Options in Search Engine Result Pages
Usability of Options in Search Engine Result Pages
Another example below shows Google’s PlusBox being used for localized search. They have a PlusBox that shows the localized listing in the SERPs with their map, address, and phone number. You don’t have to be an extreme authority to have a PlusBox with this type of localized integration.
Yahoo’s Quick Links are similar to Google showing sub-pages for authoritative sites. However, Yahoo! will also be charging for these Quick Links if you’re a site that doesn’t get them naturally. The think I like better about these Quick Links in the search engine result pages is that they are inline horizontally. Thus, they take up less room.
Good or Bad Usability Practices?
In my opinion, I think Google and Yahoo! are getting out of hand with their SERPs. I firmly believe in allowing the Websites, authoritative or not, to display their prominent content to the user (i.e. stock quotes, maps, sub pages, shopping categories, etc.). It is a search engine’s job to display quality and relevant results to queries, but it is not the search engines job to display a site’s content to the user.
When you have more options on a Webpage you have more:
* Distraction
* Noise
* Thinking
* Load Time
* Code
* Images
* Bandwidth (a problem for mobile search)
I think Google became the most popular search engine not by their results but by their simplistic user interface and good usability. Both Yahoo! and MSN have searches integrated into their news pages whereas Google has just had a single standalone search box.
I’m sure I stand alone on this because I’m sure Google and Yahoo! both held extensive case studies, focus groups, stakeholder research, and testing before putting this into motion. I guess they know what they’re doing, but I’m annoyed by it. Sometimes less is more, right?
Usability of Options in Search Engine Result Pages - To learn more about this author, visit Jordan Kasteler's Website.
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Recently, Yahoo! and Google have both been adding new options to their search engine result pages (SERPs). These options include Google’s PlusBox and and Yahoo’s Quicklinks. Illustrated below is Google’s PlusBox for Walmart. They have a PlusBox for their stock quote that expands to give stock information. Along with that, they have category or sub-page links within their site. Google typically does this for strong authoritative Websites with a high amount of Trust Rank.
Another example below shows Google’s PlusBox being used for localized search. They have a PlusBox that shows the localized listing in the SERPs with their map, address, and phone number. You don’t have to be an extreme authority to have a PlusBox with this type of localized integration.
Yahoo’s Quick Links are similar to Google showing sub-pages for authoritative sites. However, Yahoo! will also be charging for these Quick Links if you’re a site that doesn’t get them naturally. The think I like better about these Quick Links in the search engine result pages is that they are inline horizontally. Thus, they take up less room.
Good or Bad Usability Practices?
In my opinion, I think Google and Yahoo! are getting out of hand with their SERPs. I firmly believe in allowing the Websites, authoritative or not, to display their prominent content to the user (i.e. stock quotes, maps, sub pages, shopping categories, etc.). It is a search engine’s job to display quality and relevant results to queries, but it is not the search engines job to display a site’s content to the user.
When you have more options on a Webpage you have more:
* Distraction
* Noise
* Thinking
* Load Time
* Code
* Images
* Bandwidth (a problem for mobile search)
I think Google became the most popular search engine not by their results but by their simplistic user interface and good usability. Both Yahoo! and MSN have searches integrated into their news pages whereas Google has just had a single standalone search box.
I’m sure I stand alone on this because I’m sure Google and Yahoo! both held extensive case studies, focus groups, stakeholder research, and testing before putting this into motion. I guess they know what they’re doing, but I’m annoyed by it. Sometimes less is more, right?
Usability of Options in Search Engine Result Pages - To learn more about this author, visit Jordan Kasteler's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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 Jordan Kasteler (Visit Jordan's Website) Jordan Kasteler is a Utah SEO specialist that provides a blog and podcast on the topics of search engine optimization, internet marketing, and other Utah SEO items of interest.
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