User Behavior Data The New Measure of Search Engine Optimization
User Behavior Data The New Measure of Search Engine Optimization
Search engines like Google, Yahoo!, and MSN will start observing how users behave on your Website to add to a hidden trust rank score, similar to a page rank score. Google already has the tools in place to observe this data through Google Toolbar, Google Desktop, Google Analytics, and sites that have registered XML sitemaps with their Google accounts. With these kind of tools Google can measure how many people visit your site, what pages they land on, how long they stay, what they click on, what they book mark, form submissions, etc. This data is invaluable in calculating the authoritative value and trustability of a Website. Once this information is collected it can be used in their algorithm to give further trust rank to Websites and thus boost their SERPs.
There are two approaches to this for whatever hat you wear. Whitehat SEOs will have to make better quality sites and focus on user retention and driving calls to action. Blackhat SEOs will figure out some methodology of fake user-surfing emulation. Either way, it’s time to start preparing for the inevitable.
User Behavior Data The New Measure of Search Engine Optimization - To learn more about this author, visit Jordan Kasteler's Website.
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The way SEOs conduct search engine optimization is changing all the time. The future of a large portion of search engine optimization is really just good usability, accessibility, development, design, information architecture, and marketing. All those measures are going to lead to one thing: developing a quality site that gets users to visit, read, bookmark, act, and come back for more.
Search engines like Google, Yahoo!, and MSN will start observing how users behave on your Website to add to a hidden trust rank score, similar to a page rank score. Google already has the tools in place to observe this data through Google Toolbar, Google Desktop, Google Analytics, and sites that have registered XML sitemaps with their Google accounts. With these kind of tools Google can measure how many people visit your site, what pages they land on, how long they stay, what they click on, what they book mark, form submissions, etc. This data is invaluable in calculating the authoritative value and trustability of a Website. Once this information is collected it can be used in their algorithm to give further trust rank to Websites and thus boost their SERPs.
There are two approaches to this for whatever hat you wear. Whitehat SEOs will have to make better quality sites and focus on user retention and driving calls to action. Blackhat SEOs will figure out some methodology of fake user-surfing emulation. Either way, it’s time to start preparing for the inevitable.
User Behavior Data The New Measure of Search Engine Optimization - To learn more about this author, visit Jordan Kasteler's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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