Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

User Behavior Data The New Measure of Search Engine Optimization

User Behavior Data The New Measure of Search Engine Optimization

The way SEOs conduct search engine optimization is changing all the time. The future of a large portion of search engine optimization is really just good usability, accessibility, development, design, information architecture, and marketing. All those measures are going to lead to one thing: developing a quality site that gets users to visit, read, bookmark, act, and come back for more.

Search engines like Google, Yahoo!, and MSN will start observing how users behave on your Website to add to a hidden trust rank score, similar to a page rank score. Google already has the tools in place to observe this data through Google Toolbar, Google Desktop, Google Analytics, and sites that have registered XML sitemaps with their Google accounts. With these kind of tools Google can measure how many people visit your site, what pages they land on, how long they stay, what they click on, what they book mark, form submissions, etc. This data is invaluable in calculating the authoritative value and trustability of a Website. Once this information is collected it can be used in their algorithm to give further trust rank to Websites and thus boost their SERPs.

There are two approaches to this for whatever hat you wear. Whitehat SEOs will have to make better quality sites and focus on user retention and driving calls to action. Blackhat SEOs will figure out some methodology of fake user-surfing emulation. Either way, it’s time to start preparing for the inevitable.





User Behavior Data The New Measure of Search Engine Optimization - To learn more about this author, visit Jordan Kasteler's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

Read Steph's Blog
Meet Steph and Dave
Sign up for our Free 7-Day BootCamp: Self Employed & Rich
- Visit Stephanie Robey's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Jordan Kasteler
(Visit Jordan's Website) Jordan Kasteler is a Utah SEO specialist that provides a blog and podcast on the topics of search engine optimization, internet marketing, and other Utah SEO items of interest.

Jordan Kasteler is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Jordan Kasteler's

Complete
List Of
SEO
Articles

Name
Email
If you enjoyed this article, get Jordan Kasteler's Complete List of SEO Articles For FREE!

More Jordan Kasteler
SEO Measures for Mobile Search
Choosing a SEO Firm
Longtail of Search Engine Optimization
Local Search for SEO
Social Media Optimization and Marketing with Web 20
User Behavior Data The New Measure of Search Engine Optimization
Polish your localized SEO for Google Local Voice Search
Usability of Options in Search Engine Result Pages
Top 10 SEO Tips for Every Website
Latent Semantic Indexing and PaIR for Dummies
Free Downloads


 
 
 


Evan Elite Authors
Joe Dager  
Anne Barr  
Casey Gollan  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Optimus Performance Icon Optimus Performance
Book of Leadership Icon Book of Leadership
Instant Classified Advertising Icon Instant Classified Advertising
Reference Check Form Icon Reference Check Form
Human Potential Institute Icon Human Potential Institute
Free Downloads - Complete List

Entrepreneur Tools and Guides
Choose A PR Topic
Choose A PR Topic
Press Release Builder
 
Top 50 Blogs For Startups To Watch In 2009
Top 50 Blogs For Startups
Top Blogs To Watch In 2009
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Grace Kwartemaa Offinsu, Ghana,
Grace Kwartemaa
Offinsu, Ghana
SEO For Africa

If I Were A Startup...
Brian Scudamore, $200k to $8 Mil in 5 years
Brian Scudamore
$200k to $8 Mil in 5 years
Dana Zita, > $2.5 Mil in revenues
Dana Zita
> $2.5 Mil in revenues
If I Were A Startup... - Complete List

Famous Entrepreneurs
Steven Spielberg, DreamWorks
Steven Spielberg
DreamWorks
Vera Wang, Vera Wang
Vera Wang
Vera Wang
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Guy Kawasaki, The Art of the Start
Guy Kawasaki
The Art of the Start
Timothy Ferriss, 4 Hour Work Week
Timothy Ferriss
4 Hour Work Week
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)


Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information