Jordan Kasteler Articles
User Behavior Data The New Measure of Search Engine Optimization - Click To Read Article
User behavior data is being used by search engines to interpret search results. This has been proven to be the case on Google through tests that have been conducted.
Usability of Options in Search Engine Result Pages - Click To Read Article
Google is what it is today because of their keen adaptation of usability. This article is a look at some of the options they implement, and questions whether they are the best choice or not.
Top 10 SEO Tips for Every Website - Click To Read Article
These are my top 10 tips for every website whether you're an SEO or not.
The Affect of Personalization in Search Engine Optimization - Click To Read Article
Personalized search is pretty new to Google. This article discusses how this can affect your rankings.
Social Media Optimization and Marketing with Web 2.0 - Click To Read Article
How to use Web2.0 sites for social media optimization and social media marketing.
SEO Measures for Mobile Search - Click To Read Article
How you can ramp up your optimization in preparation for mobile search.
Polish your localized SEO for Google Local Voice Search - Click To Read Article
Google Local Voice Search is a Google service that plays off the local OneBox results. This is why it's even more important for local SEO efforts.
Off-Site Optimization: Link Building Strategies - Click To Read Article
Several methods for link building. Make these methods part of your off-site optimization strategies.
Longtail of Search Engine Optimization - Click To Read Article
The longtail of search engine optimization refers to the use of less frequently searched for, and often longer, keyphrases. A lot of marketers and companies, including Amazon.com, have found targeting the longtail to be more lucrative than focusing all of your efforts on the main highly-competitive phrases.
Local Search for SEO - Click To Read Article
An overview of local search and how to prepare your business for it in the specialized search engines result pages.
Latent Semantic Indexing and PaIR for Dummies - Click To Read Article
Learn about Latent Semantic Indexing (LSI) and Phrase based Indexing and Retrieval (PaIR) in a simplified manner.
Choosing a SEO Firm - Click To Read Article
Some things to pick in mind when choosing a SEO firm to work with.
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