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Jordan Kasteler Articles



Top 10 SEO Tips for Every Website

These are my top 10 tips for every website whether you're an SEO or not.

Latent Semantic Indexing and PaIR for Dummies

Learn about Latent Semantic Indexing (LSI) and Phrase based Indexing and Retrieval (PaIR) in a simplified manner.

Social Media Optimization and Marketing with Web 2.0

How to use Web2.0 sites for social media optimization and social media marketing.

Off-Site Optimization: Link Building Strategies

Several methods for link building. Make these methods part of your off-site optimization strategies.

The Affect of Personalization in Search Engine Optimization

Personalized search is pretty new to Google. This article discusses how this can affect your rankings.

SEO Measures for Mobile Search

How you can ramp up your optimization in preparation for mobile search.

Local Search for SEO

An overview of local search and how to prepare your business for it in the specialized search engines result pages.

Choosing a SEO Firm

Some things to pick in mind when choosing a SEO firm to work with.

Usability of Options in Search Engine Result Pages

Google is what it is today because of their keen adaptation of usability. This article is a look at some of the options they implement, and questions whether they are the best choice or not.

User Behavior Data The New Measure of Search Engine Optimization

User behavior data is being used by search engines to interpret search results. This has been proven to be the case on Google through tests that have been conducted.

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About the Author: Jordan Kasteler

RSS for Jordan's articles - Visit Jordan's website
Jordan Kasteler is a Utah SEO specialist that provides a blog and podcast on the topics of search engine optimization, internet marketing, and other Utah SEO items of interest.
Click here to visit Jordan's website.
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More from Jordan Kasteler
Usability of Options in Search Engine Result Pages
Latent Semantic Indexing and PaIR for Dummies
Choosing a SEO Firm
Longtail of Search Engine Optimization
Social Media Optimization and Marketing with Web 20


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