Tweet

How to Hire an Optimization SEO Company

Written by: Chris Dawkins

Article Overview: Here are some things to look for when hiring, or evaluating your SEO provider.

How to Hire an Optimization SEO Company

Can you find your website in search engines? Can potential customers find you quickly and easily?

If not, you might want to consider changing your SEO provider. If you don't have an SEO provider, it may be time to find one.

Here are some things to look for when hiring, or evaluating your SEO provider.

1. MONTHLY REPORTING
This is a must. Website owners should have access to monthly reports that illustrate the work being done and the progress being made each month. If a company does not provide monthly reporting, the site owners have no way of knowing if progress is being made, or worse yet, if any work is being done at all.


2. SOME TYPE OF GUARANTEE
We are not talking about the “Guaranteed #1” type of promise, but something more realistic. This is where website owners may need to negotiate with SEO firms. While many guarantees in the SEO industry are signs of a scam, if website ranking does not improve over time the site owner should be entitled to some sort of refund.


3. AN "SEO COMPANY," NOT A "COMPANY THAT DOES SEO"
There's a difference here. It’s important to have specialists working on a website, not web-designers or marketers who claim to know SEO. Website owners should look for a company that does only Search Engine Marketing. There are many firms that are willing to take money for "SEO Service" but many fewer that specialize solely in search engines.


4. REFERENCES
Website owners should ask for references, even if they don't plan to call them. If a company is shy about providing references, chances are they don't have many happy clients.


5. A COMPANY THAT IS WELL ESTABLISHED
SEO is a new field, but the real experts have been around for several years. Website owners should ask how long a company has been doing SEO, not just how long they have been in business. There are lots of marketing companies that have been in business several years but just started doing SEO. A good rule of thumb is to look for a company that has been doing SEO for at least 5 years.


6. A COMPANY THAT DOES THE WORK, NOT JUST RECOMMENDS CHANGES
Some SEO firms only provide recommendations and leave the actual work for website owners to do. This is a great way for SEO firms to escape responsibility for an unsuccessful optimization. Website owners should make sure that the SEO firm implements the changes so they will be accountable for their work, as well as the results.


7. HOW TO FIND THE BEST LOCAL SEO FIRMS
Using Google is often the easiest way to find the best SEO companies.... a search for "(your city, or nearest city) Search Engine Optimization" should yield very good results. By definition, the companies that come up near the top have demonstrated that they are good at SEO.

When looking for an SEO company, website owners should NOT use the Sponsored (PPC) listings to find a company -- they want to find a company that is good at SEO, not PPC.

Related Articles
  SEO - What Is That?
  The Insider Secrets to Google
  ••••••>Great SEO and #1 Google Rankings Means Being an Atypical Webmaster
  How To Avoid The Dangerous Search Engine Optimization Company
  Internet Home Based Business - The Power Of Search Engine Optimization

Article Tags: guarantees, marketers, marketing companies, money, rule of thumb, search engine marketing, search engines, seo company, signs, web designers



Related Forum Posts
Re: How can I promote my site? - To promote website online you need to hire professional SEO expert because you have to perform the below activities for your website promotion:- Start On page optimization which includes the following task:- 1. Meta tag optimization 2. Header Tag Optimization 3. Alt tag Optimization 4. Content Optimization 5. Anchor Text Optimization 6. URL Optimization 7. Navigation Optimization After On page optimization, Start off Page Optimization which includes the following task:- 1. Link building 2. Directory submission 3. Classified Ads submission 4. Article submission 5. Press Release submission 6. Social Bookmarking 7. Business Listing 8. Local Listing 9. Blog Optimization 10. PPT Creation & Optimization
Re: Top Banner Help - [quote:35xjo6uq]Good job on the banners BennyBoy![/quote:35xjo6uq] No probs:) I agree Online Marketing and Publicity Search Engine Optimization - Web Design and Programming Blogging also may be... Web Design Tutorials Looking to Hire - jobs section Interesting Articles / websites
How to valuate a business - Hi Garth - here is how we did it at Northern Crown Capital when I was helping them raise venture capital for Toronto-based entrepreneurs. Assume the start date is 2003 so 2008 projections are 5 years out: How Northern Crown Capital Valuates a Business 2008 Financial Projections Earnings Before Tax $5,865,000 Tax Rate 42% Taxes $2,463,300 Net Earnings $3,401,700 Amount Seeking to Raise Today $3,500,000 Discounted Value of Future Opportunity, 5 Years Out 2008 P/E Ratio 15 Value of Company in 2008 $51,025,500 Discount Rate Applied 30% Year 2008 $51,025,500 Year 2007 $35,717,850 Year 2006 $25,002,495 Year 2005 $17,501,747 Year 2004 $12,251,223 Value of Company at Investment in 2003 $12,251,223 Less: Investment Amount $3,500,000 Present Value $8,751,223 Discount for Risk & Private Company 40% Less: Discount for Risk & Private Company $3,500,489 Private Company Value $5,250,734 Present Value (What the Owner Keeps) $5,250,734 60.00% Financing (What the Investor Gets) $3,500,000 40.00% Total $8,750,734 100.00% I hope this helps!
Re: SEO... - SEO is method to optimizing website in search engine .....making you're website popular in search engine ...SEO is have 2 activity is on page and off page ... On Page Optimization : choice and improving keyword in Url, Title, Content, Keyword tags ... Off Page Optimization : article submission forum submission press release submission blog walking social networking blog commenting internet marketing social bookmarking.. Thanks
Re: Link Building Tactics Series Part 2 - sorry i dont know link building tactics part 1 .... in my knowledge that i get from google, link building tactics is used SEO (on page and off page) .. On Page Optimization : choice and improving keyword in Url, Title, Content website, Keyword tags .. Off Page Optimization : article submission forum submission press release submission internet marketing social bookmarking social networking blog walking blog commenting Thanks for shared


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Why Small Businesses Don't Survive

Track Your Time for Increased Productivity

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.