The SEO Process
The SEO Process
The Search Engine Optimization process is briefly described by the following stages:
1. Keyword Research
Proper research assures that your website is Optimized around the keywords most often used by the your customers. Without proper research, Optimization is likely to yield poor results. The research phase produces a finalized set of keywords that may be anywhere from 1-150 keywords.
2. Identifying your Competition
After selecting the best keywords, it is important to know which websites rank highest in the major Search Engines. Websites that appear the most often are referred to as your ‘Competition.'
3. Evaluating your Competition
Comparing your website to your Competition helps to give an idea of where the initial efforts of Optimization should be focused.
4. Detailed Website Analysis
A more detailed analysis of the your website provides the details necessary to plan a successful Optimization.
5. Creating a Strategic Timeline
A timeline of events is created and made available so that you can benchmark progress made during Optimization.
6. Optimization
The following elements need be created and/or Optimized for the selected set of keywords.
Meta-tags & Title tag
Hyperlink Optimization
Image Alt tags
Content Optimization
HTML Site Map
XML Site Map
Website Structure Analysis
Robot.txt file
One-way links
Directory links
Reciprocal links
Themed link directory
In some cases, additional content pages may also need to be created.
7. Measuring & Reporting the Results
Monthly Progress Reports include information regarding:
Work performed on the website
Link campaign information, including the names and number of
links requested
links successfully created
links removed
one-way links created
Current Performance in search engines for individual keywords
The SEO Process - To learn more about this author, visit Chris Dawkins's Website.
Like this article? Share it with your friends
The SEO Process
The Search Engine Optimization process is briefly described by the following stages:
1. Keyword Research
Proper research assures that your website is Optimized around the keywords most often used by the your customers. Without proper research, Optimization is likely to yield poor results. The research phase produces a finalized set of keywords that may be anywhere from 1-150 keywords.
2. Identifying your Competition
After selecting the best keywords, it is important to know which websites rank highest in the major Search Engines. Websites that appear the most often are referred to as your ‘Competition.'
3. Evaluating your Competition
Comparing your website to your Competition helps to give an idea of where the initial efforts of Optimization should be focused.
4. Detailed Website Analysis
A more detailed analysis of the your website provides the details necessary to plan a successful Optimization.
5. Creating a Strategic Timeline
A timeline of events is created and made available so that you can benchmark progress made during Optimization.
6. Optimization
The following elements need be created and/or Optimized for the selected set of keywords.
Meta-tags & Title tag
Hyperlink Optimization
Image Alt tags
Content Optimization
HTML Site Map
XML Site Map
Website Structure Analysis
Robot.txt file
One-way links
Directory links
Reciprocal links
Themed link directory
In some cases, additional content pages may also need to be created.
7. Measuring & Reporting the Results
Monthly Progress Reports include information regarding:
Work performed on the website
Link campaign information, including the names and number of
links requested
links successfully created
links removed
one-way links created
Current Performance in search engines for individual keywords
The SEO Process - To learn more about this author, visit Chris Dawkins's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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