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Converting Every Visitor into Subscriber

Written by: Veronica Rikin

Article Overview: Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

Converting Every Visitor into Subscriber

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.

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Article Tags: bottom line, fraction, leaves, long term solution, subscriber, subscribers, visitor signs, visitors into your customers, web pages



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Re: Autoresponder v Blog Feed Subscriptions... - They get updates by email only. Your question prompted me to check out the Feedburner email subscription page and I noticed down the bottom that you CAN view the email addresses of your subscribers. Feedburner.google.com => Publicize ==> email Subscriptions: scroll down to the bottom and click "View Subscriber Details". You can also modify the first email notification that goes out, include a link to a logo for branding purposes and set the time of day you want the updates to go out. Pretty neat! DH
Getting Started In Your New Internet Business - I always think it’s fun and exciting to start a new Internet business. I know for me that I would do something that I’m interested and passionate about. Otherwise the new venture doesn’t last for long. As it’s just as important to have passion, motivation and interest, there are a few areas that help me succeed in business. Promoting Your Internet Business I would call this the “show me the money” part of the business. Without money or income, there is no business. Therefore it’s important to promote your business and turn your promotional activities into sales. At every opportunity, try to promote your business through passive means: e.g. through your stationary, letterheads, emails, brochures and any other promotional material you may use. Even if it’s just an article you write for a directory, remember to put your website address at the bottom of it. In the past, I made stickers of my logo that I could easily stick on my products. Also I made sure that every email I sent out to a customer had a company logo in it. This all helps with creating the brand for the business. It’s crucial to develop a marketing plan that will not only sell your products, but also your brand. Here are some other articles I recommend to read to help you promote your Internet business: * Spreading The Word: Turbocharge Your Traffic * Converting Traffic Into Sales Part 1: Generating Leads * Converting Traffic Into Sales Part 2: Profiting From The Back-End * 12 Sales Effective Marketing Tips Operating Your Business This is the “lifeblood” of the business and I’m amazed at the amount of businesses that still operate without having good systems in place. An electrician I use from time to time asked me how I maintain my book work and said he doesn’t know how to do it. I was shocked because I’d known him to be trading for over 2 years and he probably doesn’t know how much money is being made in his business or let alone lost. What I am saying is to not be like my Electrician friend and make sure you buy an accounting software to track all your accounts and paperwork. I would suggest hiring a book keeper because it will save you the hassle and time of doing it all yourself. Some good software packages out there that are under $500 like MYOB Accounting and QuickBooks will be more than sufficient when you start out. Another area that most people forget or get caught out on are getting the appropriate insurances for your business. The most common are public liability insurance, fire, burglary, vehicle and workers compensation insurance. All these can be easily found via a quick search on Google. I would recommend ensuring both public liability and fire insurances are in place before even running your business. Keeping Pace And Staying Up To Date This may sound all too overwhelming when you have to promote, operate your business and keep up to date with your industry. Believe me it’s not as hard as it sounds. Take the first step and join a trade association or your local Chamber of Commerce. You will find it both informative and beneficial to your business. To know what is happening in your area and within your industry can help you make better decisions for promoting your product or service. Whether it may be time to change a product line or add more services to your business, you will be keeping up with the industry and making sure you are not missing out on opportunities. Also it’s a great way to network and promote within your trade associations and Chamber of Commerce. Simply write an article to contribute and it can be used as great public relations (P.R) for your business. Also I emphasise to have a well prepared business plan created before starting your business, because this will be your starting point. A business plan is useful for so many areas for your business from sourcing finance to implementing a growth strategy for the next 5 years. Once it’s written down, it will become a living breathing document that you can update and review over time. I’ve just finished preparing my business plan for this business which took nearly 3 weeks to complete but I can tell you that it is well worth the time and effort to do. Learn how to put your own business plan together and I can guarantee you that you’ll get finance and negotiate business deals much easier. The Future Of Your Internet Business Starting your Internet Business is rewarding and if you look into those areas I have mentioned, then you will have a good foundation to running a successful Internet Business. Take action today and know that you deserve to live your dream. Tyrone Shum Internet Business Coach


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