When Is the Right Time to Redesign

Guest post by: Veronica Rikin
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5 Important Rules in Website Design - By Veronica Rikin

If you run a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Here are some points to consider:

Are you thinking of a redesign just for the sake of it? If you answered yes to that question, it is not yet the right time to do a redesign. Remember, a design serves a specific purpose. If you are not sure whether to do an overhaul of your site, keep in mind that your current design might have a specific purpose that you might not know about. You will lose that function if you do a redesign.

On the other hand, if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned. If this is your case, here are some points to ponder before doing a redesign.

Redesigning your website is like performing plastic surgery on it. Your website loses its current identity (for the better or worse) and your regular visitors might not recognize your new design at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your site.

To play it safe, put a poll on your site to let your visitors do the talking. If they think it is necessary for the website to have a fresh look, give it to them!

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5 Important Rules in Website Design - By Veronica Rikin

About the Author: Veronica Rikin

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We are pioneering a new model of social advertising that makes advertising so easier to find, create, and track any campaign. The people behind oybuzz include a group of seasoned professionals with over 50 years of collective experience in the IT industry and specifically in the internet & wireless sectors. The team has had extensive international experience in multiple disciplines including sales, corporate and channel marketing, business development, engineering, consulting and professional services. All have held senior level positions in both multi national corporations as well as start up organizations.
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