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A Beginner's Guide to SEO

Guest post by: David Cree

Article Overview: A Quick "eagles eye" view of SEO. This will start a series on SEO practices and strategies that will launch your success in online search marketing. A Business that genuinely wants to attract more visitors to their site wants qaulity visitors, not just quantity. That means strategizing your seo efforts for the searcher, the potential customer.

A Beginner's Guide to SEO

A Beginner’s Guide to SEO
Search engine optimization (SEO) is a method used by Internet businesses and marketers to improve their rankings on popular search engines by making them more likely to be chosen by the search engine’s particular algorithm. The primary method used is to make sure the site is liberally laced with keywords that would be used by people using the search engines to find a particular product or service.
Quality marketers who optimize search pages keep two things in mind – the search engine algorithms and the target consumer for the website’s product. There are, of course, SEO marketers who seek purely to utilize the algorithms to their advantage and get lots of hits, regardless of the quality of the content on the site – these marketers are usually involved in ethically questionable pay-per-hit schemes that have nothing to do with selling a product or providing value to the site’s visitors.
But a business that genuinely wants to attract more visitors to their site in order to promote a product wants to draw quality visitors, as opposed to quantity. Therefore, the best method is to optimize the site for the person who’s doing the keyword search – the potential customer. And that means writing quality copy for your website, not loading it up with nonsense pages that are packed with keywords just to get a higher ranking. If you want to create a relationship with a customer and present your business as a professional entity, than luring customers to your site with cheesy tricks will have precisely the opposite effect.
Today, most SEO firms suggest that you instead fill your site with click-through pages filled with valuable information, mainly articles on subjects related to your field of interest. The architecture of your website – the manner in which you’ve designed your page and link structure – needs to be easy to navigate, so that both human visitors and “spiders” (the feelers that search engines put out to find web pages) can maneuver through it with ease. Not only will this make it easier for search engines to find and register information about your site, it will make it more appealing to potential customers.
Search engine rankings are influenced not just by the number of keywords but by the quality of the links on your site, as well. The thing that the SEO marketers who only concern themselves with number of hits fail to understand is that search engine algorithms are changed regularly as they learn about more and more “irrelevant” links and factor them lower in their calculations. You can adjust the way you weight your page with newer tricks to adapt to the changes, but good SEO marketers will tell you that the best way to optimize your site is to develop quality content that will provide quality, “relevant” links that give visitors good reason to visit your site, and give search engines good reason to continue to rank you higher.

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