How Much to Spend on a Website Design is Not a Simple Matter
How Much to Spend on a Website Design is Not a Simple Matter
A Website…Your Property On the Web
As you will note, I used the word “investment” because your web site is exactly that: an investment in your business and your future. You might compare the building of a web site to purchasing a piece of land, only it’s your piece of property on the web. And, as everyone knows, your property and its location, makes a tremendous impact on how much it’s worth. Therefore, view your website as an investment, for once it’s been built, your Internet piece of property can continue to increase in value.
How To Choose a Web Designer
When preparing to choose a web designer, there are thousands of web designers who are excellent at what they do, but many just throw something together with little thought about the end result. They may not consider marketing aspects of a business or what steps to take that will get a company noticed. Keep in mind that your website is a reflection of you, so you want to be sure the designer you choose represents you in a way that makes you proud. If you have a great site that has been optimized effectively, and you implement the right marketing strategies, you will most definitely attract new business. And when all is said and done, if your site is built well, your traffic will steadily increase and your business will flourish. The bottom line is that you want your site to generate income.
How Much Does It Cost?
One huge challenge that confronts most business owners is getting past the big question: "How much does it cost?" In a competitive market such as the Internet, you have to consider that opening a portal to your business demands a unique approach and sometimes costs a little more than you anticipated. However, when it comes to your business, limited or cheap thinking can stand in the way of your success. Think for a moment about buying a new automobile. You can buy a car that is merely functional or you can buy one that is well designed, attractive to the eye, and functional all rolled into one. In other words, you can buy the cheapest car on the lot or the most expensive, but whatever choice you make, is one you have to live with for a long while. Naturally, you want a car that does more than just get you where you want to go; you want one that reflects your personality and your style, holds the road well and makes you proud. Similarly, you can purchase a web site for $5,000 or you can choose one that costs $70,000. One is going to be just functional, while the other is going to give you superior performance. The choice is yours.
Building a Web Site
Now that you’re ready to hire a web designer, you’re very clear on the fact that your business is one that can do well on the web, and you want to build traffic as rapidly as possible. You have something of value to offer and you want your visitors to come back again and again. You also want to be sure that the people who visit your website are targeted visitors who want your product or service. Here again, good design, navigation, SEO and marketing are all part of the package. Keep in mind that you might like to have millions of people visit your site but you don’t just want browsers. Yes, it’s great to get lots of traffic, but whether you get ten visitors a day or 10,000 a day, your goal is to make a sale. And, unless your visitors are converted into buyers, your site isn’t worth much.
What to Pay for Your Web Site
If you want the best web site, you have to be willing to pay for it. Those who look for a web designer and expect to pay little or nothing are fooling themselves. The truth is, you do get what you pay for. And what you’re paying for is good design, search engine optimization, marketing strategies and ease of navigation. So, when considering a designer, give thought to whether the designer you have chosen has a reputation for creating a site that has appeal and whether the designer is able to get the number of targeted visitors you want at your site on a daily basis. When you think about the millions of people surfing the web, you want to be sure that you can expect your share of the wealth. In brief, you want your conversion rate to be high.
What is Your Site Worth to You?
It’s nearly impossible to put a value on your site because the value of a good website is limitless. When it comes right down to it, how you determine how much to spend on building a website means considering all the important facets of a web site such as design and navigation, link building, hosting, a good marketing strategy, SEO and a host of other details that go into building a great web site. Good web developers’ work hard to create something special on the web, so investing in a good web site is always money well spent. After all, if you have a web site that brings in targeted traffic and converts to a large return on investment, it will be very well worth whatever you spend. Remember getting what you pay for is truer on the web than in just about any other industry.
How Much to Spend on a Website Design is Not a Simple Matter - To learn more about this author, visit Malcom Chakery's Website.
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If you are about to have your website designed or possibly considering redesigning an already existing website, you probably have given thought to how much you should or want to spend on the project. Naturally, the choice isn’t easy, mostly because when it comes right down to it, how much you spend can make all the difference in the quality and the success of a website. So, how do you decide what to pay for your investment and how do you know if you are getting your money’s worth?
A Website…Your Property On the Web
As you will note, I used the word “investment” because your web site is exactly that: an investment in your business and your future. You might compare the building of a web site to purchasing a piece of land, only it’s your piece of property on the web. And, as everyone knows, your property and its location, makes a tremendous impact on how much it’s worth. Therefore, view your website as an investment, for once it’s been built, your Internet piece of property can continue to increase in value.
How To Choose a Web Designer
When preparing to choose a web designer, there are thousands of web designers who are excellent at what they do, but many just throw something together with little thought about the end result. They may not consider marketing aspects of a business or what steps to take that will get a company noticed. Keep in mind that your website is a reflection of you, so you want to be sure the designer you choose represents you in a way that makes you proud. If you have a great site that has been optimized effectively, and you implement the right marketing strategies, you will most definitely attract new business. And when all is said and done, if your site is built well, your traffic will steadily increase and your business will flourish. The bottom line is that you want your site to generate income.
How Much Does It Cost?
One huge challenge that confronts most business owners is getting past the big question: "How much does it cost?" In a competitive market such as the Internet, you have to consider that opening a portal to your business demands a unique approach and sometimes costs a little more than you anticipated. However, when it comes to your business, limited or cheap thinking can stand in the way of your success. Think for a moment about buying a new automobile. You can buy a car that is merely functional or you can buy one that is well designed, attractive to the eye, and functional all rolled into one. In other words, you can buy the cheapest car on the lot or the most expensive, but whatever choice you make, is one you have to live with for a long while. Naturally, you want a car that does more than just get you where you want to go; you want one that reflects your personality and your style, holds the road well and makes you proud. Similarly, you can purchase a web site for $5,000 or you can choose one that costs $70,000. One is going to be just functional, while the other is going to give you superior performance. The choice is yours.
Building a Web Site
Now that you’re ready to hire a web designer, you’re very clear on the fact that your business is one that can do well on the web, and you want to build traffic as rapidly as possible. You have something of value to offer and you want your visitors to come back again and again. You also want to be sure that the people who visit your website are targeted visitors who want your product or service. Here again, good design, navigation, SEO and marketing are all part of the package. Keep in mind that you might like to have millions of people visit your site but you don’t just want browsers. Yes, it’s great to get lots of traffic, but whether you get ten visitors a day or 10,000 a day, your goal is to make a sale. And, unless your visitors are converted into buyers, your site isn’t worth much.
What to Pay for Your Web Site
If you want the best web site, you have to be willing to pay for it. Those who look for a web designer and expect to pay little or nothing are fooling themselves. The truth is, you do get what you pay for. And what you’re paying for is good design, search engine optimization, marketing strategies and ease of navigation. So, when considering a designer, give thought to whether the designer you have chosen has a reputation for creating a site that has appeal and whether the designer is able to get the number of targeted visitors you want at your site on a daily basis. When you think about the millions of people surfing the web, you want to be sure that you can expect your share of the wealth. In brief, you want your conversion rate to be high.
What is Your Site Worth to You?
It’s nearly impossible to put a value on your site because the value of a good website is limitless. When it comes right down to it, how you determine how much to spend on building a website means considering all the important facets of a web site such as design and navigation, link building, hosting, a good marketing strategy, SEO and a host of other details that go into building a great web site. Good web developers’ work hard to create something special on the web, so investing in a good web site is always money well spent. After all, if you have a web site that brings in targeted traffic and converts to a large return on investment, it will be very well worth whatever you spend. Remember getting what you pay for is truer on the web than in just about any other industry.
How Much to Spend on a Website Design is Not a Simple Matter - To learn more about this author, visit Malcom Chakery's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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