Most Important part of Search engine optimization is identifying keywords. Keywords mean product or service for which you are looking for. Major Search engines like Google.com, Yahoo.com and Msn.com bring into play keywords and phrases technique to locate and rank websites. Each Search Engine has a crawler or spider which crawls through millions of websites everyday and constantly adds them to their databases. Very complex algorithm is used to rank a website.
Example 1: If I want to buy a diamond ring I will quickly type diamond ring in http//:www.google.com here I may get millions of results for my keyword “Diamond ring”
www.google.com
Now I want to narrow my search option: If I want to buy from New york stores I can type “Diamond ring in New york” instead of just typing Diamond ring.
www.google.com
Example 2: If I want Search engine optimization or Seo service for my website I will type “seo” in google again I may get millions of results for my keyword “Seo”
www.google.com
Now I want to narrow my search option:
If I want Search engine optimization or Seo service for my website from a company based in India I will look for “Seo India”
www.google.com
Again you can notice that there is a variation in search results.
Choosing the right keyword or phrase is an art that an expert seo consultant can only advice. Most website owner try to optimize their own webpage and end up getting into unfair Search engine optimization practice. 90% website owner are not aware that Unfair “seo” practice will give them a google death sentence or google ban.
So I would advice select the best performing keyword for your product or service.
Example: If you deal in “wedding rings” than you should target a keyword which is broader and sensible. Like “shop wedding ring” potential customer can easily think of such keyword. As the customer wants to buy a “wedding ring” shop wedding ring makes more sense. Although “wedding ring ” is the best keyword but due to heavy competition it is not recommended in an early stage of Search engine optimization.
Remember: Unethical “SEO” practices cannot give you a mileage in Google, Yahoo, or Msn
Seo Keywords - To learn more about this author, visit Raj Shah's Website.
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Raj Shah
(Visit Raj's Website)
Global Solution's SEO experts know how to
strategically improve your search engine
placement. Using innovative and widely
accepted Search Engine Optimization
techniques, we produce a risk free search
engine marketing campaign that creates
more top placements than any other search
engine optimization company.
http://www.globalsolutionindia.com
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