A Brief Guide To Social Media Optimization (SMO)
A Brief Guide To Social Media Optimization (SMO)
Linkable Content
Persuading others to link to you or bookmark you as a resource means providing linkable content. While interactive web developments certainly create a buzz and make it very easy for others to link to, anything fresh, unique, innovative, and even controversial will help you build links. Reports, ebooks, and white papers are still popular offerings that other social sites and surfers will reference.
Offer The Right Tools
At the most basic level, an SMO campaign requires the addition of tagging buttons to linkable content. This ensures that you can use your visitors to promote your site because you are offering a way to do so in just a single or very few clicks. Also offer code for text links (this also allows you to have some control of the anchor text used) and other social media buttons and options.
Make It Viral
In some respects, SMO can be considered a form of viral marketing. The intention is to get your website or blog seen by other surfers who will, in turn, relay the details of your site to others, and so on. The more appealing your content and the more of a reaction it invokes, the more people will naturally hear about it but will often be down to you to start the ball rolling. Submit your content or bookmark your pages yourself, if they provide something genuinely useful or valuable to surfers.
Be An Expert Or Resource
Don’t think that sending your visitors to another page of another site will be to your ultimate detriment. By becoming a resource and linking to other valuable resources, you will gain in stature and users will bookmark you as being a major resource for a particular topic. This instantly increases the level of trust they believe they have in your service, and it may encourage links back from those resources you list.
Social Media Is A Two Way Street
Be a part of the online community you are attempting to tap into. Social networking is far from being a new marketing technique but it remains popular because it is successful. However, don’t do it just for the sake of promoting your site. If you post on other blogs (with a link to your own) then ensure that you don’t spam but do leave insightful and relevant comments. When others link to you from their blog or website, visit that site and see if you can become involved or even return the link love.
A Brief Guide To Social Media Optimization SMO - To learn more about this author, visit Omaro Ailoch's Website.
Like this article? Share it with your friends
SMO, or Social Media Optimization, is one of the latest Internet marketing strategies. Social media websites have become vastly popular, with the dawn of Web 2.0 being seen as the dawn of the social Internet. Static websites that are rarely updated are becoming less desirable and, in their place, websites that offer user interaction of some description are becoming the more popular destination for the world’s surfers. Effective SMO contains a number of elements that are often associated with other forms of online marketing. Link building and viral marketing are a big part of SMO but still only a portion.
Linkable Content
Persuading others to link to you or bookmark you as a resource means providing linkable content. While interactive web developments certainly create a buzz and make it very easy for others to link to, anything fresh, unique, innovative, and even controversial will help you build links. Reports, ebooks, and white papers are still popular offerings that other social sites and surfers will reference.
Offer The Right Tools
At the most basic level, an SMO campaign requires the addition of tagging buttons to linkable content. This ensures that you can use your visitors to promote your site because you are offering a way to do so in just a single or very few clicks. Also offer code for text links (this also allows you to have some control of the anchor text used) and other social media buttons and options.
Make It Viral
In some respects, SMO can be considered a form of viral marketing. The intention is to get your website or blog seen by other surfers who will, in turn, relay the details of your site to others, and so on. The more appealing your content and the more of a reaction it invokes, the more people will naturally hear about it but will often be down to you to start the ball rolling. Submit your content or bookmark your pages yourself, if they provide something genuinely useful or valuable to surfers.
Be An Expert Or Resource
Don’t think that sending your visitors to another page of another site will be to your ultimate detriment. By becoming a resource and linking to other valuable resources, you will gain in stature and users will bookmark you as being a major resource for a particular topic. This instantly increases the level of trust they believe they have in your service, and it may encourage links back from those resources you list.
Social Media Is A Two Way Street
Be a part of the online community you are attempting to tap into. Social networking is far from being a new marketing technique but it remains popular because it is successful. However, don’t do it just for the sake of promoting your site. If you post on other blogs (with a link to your own) then ensure that you don’t spam but do leave insightful and relevant comments. When others link to you from their blog or website, visit that site and see if you can become involved or even return the link love.
A Brief Guide To Social Media Optimization SMO - To learn more about this author, visit Omaro Ailoch's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Omaro's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Federal and State Laws Recession Proof Google Adwords Guide Evolution of Networking Small Business Financing |
|
 | ||
 |
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs | |
 |
Top 50 Franchising Blogs
Top 50 Franchising Blogs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
