Branding Your Website To Improve Sales And Retention
Branding Your Website To Improve Sales And Retention
Image Is Everything
A website design needs to look good, but it should also embody your website’s ethos. Product and company branding is about increasing brand awareness. In order to help facilitate this, it is important that the logo, website design, banner design, and other creative design aspects of your online venture match one another and embody the brand you are promoting.
A well branded design needs to be memorable and it should represent the type of service or product you are selling. By essentially bombarding your visitors with your brand you can ensure that, over time, your brand is the one that they think of when looking for the product or service that you provide. Brand your emails, logo, website design and everything else towards this end.
Voice
A big part of your website brand is the voice that you use. You need to be able to encourage your visitors to purchase from you, and to trust you. In order to do that, it is essential that you offer them a reason to trust you. The voice of the text on your website plays a major part in this trust building relationship. Be informative, and be knowledgeable – offer help where it’s appropriate and give visitors a reason to want to trust you.
Getting Noticed
The best branding in the world is only effective when it’s seen. Once you have the elements of your brand completed, including design and voice, you need to get a good amount of brand exposure. Online advertising comes in many forms, and each have their advantages and disadvantages. When advertising for the sake of branding, it’s important to be seen by as many targeted leads as possible.
Viral marketing is far from being a new phenomenon but the improvement in streaming video technology and Internet speeds means that there are more ways to implement a viral marketing campaign. The popularity of sites like YouTube and Google Video has paved the way for web businesses to employ a cost effective form of viral marketing.
Taking It Offline
Most online businesses have some core areas of their work that are conducted offline. Invoices and shipping labels can all be branded to match your website, as well as any form of written communication. You might also consider taking part in trade fairs and local industry based exhibitions to increase brand awareness.
Website Branding To Improve Sales
Website branding doesn’t need to be expensive to be effective. Logos, website design, and creative design do come at a price but by ensuring that they all follow your website’s branding design, and offering an authoritative and helpful voice, you can increase sales and improve your customer retention rates.
Branding Your Website To Improve Sales And Retention - To learn more about this author, visit Omaro Ailoch's Website.
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Branding has long been a viable and sustainable marketing method for big businesses offline. Website owners and online service providers can do their business venture a lot of favors by following suit. A well branded website becomes synonymous with a particular service – for example when we think of search engines we think of Google and when we think of auctions we think of Ebay. By branding your website you could enjoy the same benefits of cornering a particular niche.
Image Is Everything
A website design needs to look good, but it should also embody your website’s ethos. Product and company branding is about increasing brand awareness. In order to help facilitate this, it is important that the logo, website design, banner design, and other creative design aspects of your online venture match one another and embody the brand you are promoting.
A well branded design needs to be memorable and it should represent the type of service or product you are selling. By essentially bombarding your visitors with your brand you can ensure that, over time, your brand is the one that they think of when looking for the product or service that you provide. Brand your emails, logo, website design and everything else towards this end.
Voice
A big part of your website brand is the voice that you use. You need to be able to encourage your visitors to purchase from you, and to trust you. In order to do that, it is essential that you offer them a reason to trust you. The voice of the text on your website plays a major part in this trust building relationship. Be informative, and be knowledgeable – offer help where it’s appropriate and give visitors a reason to want to trust you.
Getting Noticed
The best branding in the world is only effective when it’s seen. Once you have the elements of your brand completed, including design and voice, you need to get a good amount of brand exposure. Online advertising comes in many forms, and each have their advantages and disadvantages. When advertising for the sake of branding, it’s important to be seen by as many targeted leads as possible.
Viral marketing is far from being a new phenomenon but the improvement in streaming video technology and Internet speeds means that there are more ways to implement a viral marketing campaign. The popularity of sites like YouTube and Google Video has paved the way for web businesses to employ a cost effective form of viral marketing.
Taking It Offline
Most online businesses have some core areas of their work that are conducted offline. Invoices and shipping labels can all be branded to match your website, as well as any form of written communication. You might also consider taking part in trade fairs and local industry based exhibitions to increase brand awareness.
Website Branding To Improve Sales
Website branding doesn’t need to be expensive to be effective. Logos, website design, and creative design do come at a price but by ensuring that they all follow your website’s branding design, and offering an authoritative and helpful voice, you can increase sales and improve your customer retention rates.
Branding Your Website To Improve Sales And Retention - To learn more about this author, visit Omaro Ailoch's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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