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Common Costly Mistakes When Selling A Product Online

Common Costly Mistakes When Selling A Product Online

Selling a product online is a great way to break into the world of commerce without all of the expenses involved in setting up a brick-and-mortar business. Unfortunately, many people do not realize that selling a product online involves more than slapping a product description on a web page and waiting for the money to roll in. Selling online involves time and effort, and many internet retailers make costly mistakes.

Email Marketing Mistakes

Many people selling a product online use email marketing to generate sales. The following are the most common, and often most costly, mistakes that can be made when email marketing:

• SPAM. SPAM is one of the most costly mistakes you can make when marketing a product online. Not only does it ensure the loss of a sale, but also it can potentially cost your business when the recipients file complaints. While inducing people to subscribe for e-zines and e-mails are encouraged, unsolicited mails are to be discouraged.

• Over sending. If you practice the art of send, send and send, the recipients of your email will end up blocking all messages from you. They could even end up filing SPAM complaints. Space out your emails and send only the important ones.

• Bad Lists. It is common for online marketers to purchase email lists. These lists contain the names and email addresses of people who may be interested in purchasing their products. Unfortunately, not every vendor sells quality lists. A bad list is a waste of time because the email addresses are usually bad, which means your ad will not be seen.

Other Common Mistakes

In addition to the mistakes made when using email marketing, there are several common mistakes in other business aspects that are made by internet retailers.

• Poor Customer Service. Poor customer service includes not being available for customer comments, complaints and suggestions, as well as trying to blame product problems or order issues on the customer. This is a quick way to lose sales and prevent any repeat sales you may have had.

• Greed. Overcharging for the product or for shipping is seen as greedy by customers. They can pay retail anywhere, without the extra expense of shipping, and customers will shop around for better prices. Even if your competitor only has cheaper shipping, that makes purchasing from them a better deal.

• Amateur Site. If your site looks like a twelve-year-old made it, customers will not be willing to spend money. Errors in spelling, grammar and punctuation, as well as problems with the overall look and feel of the site, will send customers away.

• Slow Site. If your site takes too long to load, customers will go elsewhere. Even when selling through online auctions, pictures and graphics need to load quickly.

Conclusion in a Nutshell

By avoiding the common mistakes, you can increase your chances of making sales and increase your profits. While these mistakes are easily made, they are also easily corrected and prevented. Any of these mistakes, even several in combination, seem minor, but they can be very costly when selling products online.





Common Costly Mistakes When Selling A Product Online - To learn more about this author, visit Omaro Ailoch's Website.

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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

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Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

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Omaro Ailoch
(Visit Omaro's Website) Omaro Ailoch is a senior software engineer, an internet marketing expert, an entrepreneur and the founder of OC IT Services a highly skilled California based web development, design, and search engine optimization firm. Omaro has been helping businesses and organizations become more efficient by custom developing solutions to streamline their business processes. He also helps businesses by providing them with professional web presence and helps them achieve high search engine ranking.

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