Common Costly Mistakes When Selling A Product Online
Common Costly Mistakes When Selling A Product Online
Email Marketing Mistakes
Many people selling a product online use email marketing to generate sales. The following are the most common, and often most costly, mistakes that can be made when email marketing:
SPAM. SPAM is one of the most costly mistakes you can make when marketing a product online. Not only does it ensure the loss of a sale, but also it can potentially cost your business when the recipients file complaints. While inducing people to subscribe for e-zines and e-mails are encouraged, unsolicited mails are to be discouraged.
Over sending. If you practice the art of send, send and send, the recipients of your email will end up blocking all messages from you. They could even end up filing SPAM complaints. Space out your emails and send only the important ones.
Bad Lists. It is common for online marketers to purchase email lists. These lists contain the names and email addresses of people who may be interested in purchasing their products. Unfortunately, not every vendor sells quality lists. A bad list is a waste of time because the email addresses are usually bad, which means your ad will not be seen.
Other Common Mistakes
In addition to the mistakes made when using email marketing, there are several common mistakes in other business aspects that are made by internet retailers.
Poor Customer Service. Poor customer service includes not being available for customer comments, complaints and suggestions, as well as trying to blame product problems or order issues on the customer. This is a quick way to lose sales and prevent any repeat sales you may have had.
Greed. Overcharging for the product or for shipping is seen as greedy by customers. They can pay retail anywhere, without the extra expense of shipping, and customers will shop around for better prices. Even if your competitor only has cheaper shipping, that makes purchasing from them a better deal.
Amateur Site. If your site looks like a twelve-year-old made it, customers will not be willing to spend money. Errors in spelling, grammar and punctuation, as well as problems with the overall look and feel of the site, will send customers away.
Slow Site. If your site takes too long to load, customers will go elsewhere. Even when selling through online auctions, pictures and graphics need to load quickly.
Conclusion in a Nutshell
By avoiding the common mistakes, you can increase your chances of making sales and increase your profits. While these mistakes are easily made, they are also easily corrected and prevented. Any of these mistakes, even several in combination, seem minor, but they can be very costly when selling products online.
Common Costly Mistakes When Selling A Product Online - To learn more about this author, visit Omaro Ailoch's Website.
Like this article? Share it with your friends
Selling a product online is a great way to break into the world of commerce without all of the expenses involved in setting up a brick-and-mortar business. Unfortunately, many people do not realize that selling a product online involves more than slapping a product description on a web page and waiting for the money to roll in. Selling online involves time and effort, and many internet retailers make costly mistakes.
Email Marketing Mistakes
Many people selling a product online use email marketing to generate sales. The following are the most common, and often most costly, mistakes that can be made when email marketing:
SPAM. SPAM is one of the most costly mistakes you can make when marketing a product online. Not only does it ensure the loss of a sale, but also it can potentially cost your business when the recipients file complaints. While inducing people to subscribe for e-zines and e-mails are encouraged, unsolicited mails are to be discouraged.
Over sending. If you practice the art of send, send and send, the recipients of your email will end up blocking all messages from you. They could even end up filing SPAM complaints. Space out your emails and send only the important ones.
Bad Lists. It is common for online marketers to purchase email lists. These lists contain the names and email addresses of people who may be interested in purchasing their products. Unfortunately, not every vendor sells quality lists. A bad list is a waste of time because the email addresses are usually bad, which means your ad will not be seen.
Other Common Mistakes
In addition to the mistakes made when using email marketing, there are several common mistakes in other business aspects that are made by internet retailers.
Poor Customer Service. Poor customer service includes not being available for customer comments, complaints and suggestions, as well as trying to blame product problems or order issues on the customer. This is a quick way to lose sales and prevent any repeat sales you may have had.
Greed. Overcharging for the product or for shipping is seen as greedy by customers. They can pay retail anywhere, without the extra expense of shipping, and customers will shop around for better prices. Even if your competitor only has cheaper shipping, that makes purchasing from them a better deal.
Amateur Site. If your site looks like a twelve-year-old made it, customers will not be willing to spend money. Errors in spelling, grammar and punctuation, as well as problems with the overall look and feel of the site, will send customers away.
Slow Site. If your site takes too long to load, customers will go elsewhere. Even when selling through online auctions, pictures and graphics need to load quickly.
Conclusion in a Nutshell
By avoiding the common mistakes, you can increase your chances of making sales and increase your profits. While these mistakes are easily made, they are also easily corrected and prevented. Any of these mistakes, even several in combination, seem minor, but they can be very costly when selling products online.
Common Costly Mistakes When Selling A Product Online - To learn more about this author, visit Omaro Ailoch's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the Top 20 Most Influential Training Professionals. Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nations Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
|
For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Omaro's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Strategic Planning Guide Sample Credit Application Leadership Training Hospitals Innovative Thinking Non Disclosure Agreement |
|
 | ||
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||