Internet Guerilla Marketing Tactics
Internet Guerilla Marketing Tactics
1 – Appealing Content
Make your content as appealing, thorough, invaluable, and emotional to visitors as possible. Your content will be your driving factor and no matter how good the marketing tactics you use, bad content will always hold you back. By providing fresh content that visitors can re-use, or by providing regular updates to your content, your visitors will continue to return to your site and be more liable to make a purchase and to promote your site for you by word of mouth.
2 – Don’t Go Overboard
Don’t overdo the addition of content. Video clips are great and creating your own can create a viral buzz like very few methods of online branding. However, too many clips, and too much content without very good planning can lead to a complete overload. Not only do you run the risk of overloading a server, but too much content can make it difficult for visitors to find the content they are most interested in seeing.
3 – Become A Blogger
Start blogging as soon as you’re online. Even without any kind of search engine optimization or other marketing technique, a blog that includes regular posts and relevant content will drive traffic to your website. Allow comments, even if moderated, and try to build a reputation within your industry. Relevant blog posts invariably attract long tail searches and by posting daily, a blog can generate a huge amount of interest.
4 – Become An Integral Part Of Your Industry
Get involved with your industry. Pay more than a keen interest in the industry in which you operate and you will reap the rewards. Salesmen and directors have been using networking as a method to generate leads for many years now, and the increase in popularity of social media makes this all the more pertinent to effective online guerilla marketing. Post useful and relevant comments on blogs, forums, and other websites, and don’t forget to include a link in your signature or wherever else it may be allowed.
5 – Keep It Ethical
Guerilla marketing is often coined as using unorthodox methods to drive traffic. Unorthodox doesn’t, in this context, mean unethical. Abide by the rules of the sites you frequent, employ common social network etiquette and generally be an approachable member of your online community and your reputation will spread; more people will pay an interest in what you have to say, they will become more likely to visit your website, and they will be more inclined to purchase your product or service.
Internet Guerilla Marketing Tactics - To learn more about this author, visit Omaro Ailoch's Website.
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Guerilla marketing is basically the use of more radical methods to gain traffic to your website and generate sales and profits. The guerilla marketer is usually one of the most active marketers because, as a marketing strategy, guerilla marketing tends to lean preference towards spending time and energy rather than money. Often seen as the ideal way for new ventures to build a solid foundation, guerilla marketing strategies can be implemented on any site of any age and produce very good results.
1 – Appealing Content
Make your content as appealing, thorough, invaluable, and emotional to visitors as possible. Your content will be your driving factor and no matter how good the marketing tactics you use, bad content will always hold you back. By providing fresh content that visitors can re-use, or by providing regular updates to your content, your visitors will continue to return to your site and be more liable to make a purchase and to promote your site for you by word of mouth.
2 – Don’t Go Overboard
Don’t overdo the addition of content. Video clips are great and creating your own can create a viral buzz like very few methods of online branding. However, too many clips, and too much content without very good planning can lead to a complete overload. Not only do you run the risk of overloading a server, but too much content can make it difficult for visitors to find the content they are most interested in seeing.
3 – Become A Blogger
Start blogging as soon as you’re online. Even without any kind of search engine optimization or other marketing technique, a blog that includes regular posts and relevant content will drive traffic to your website. Allow comments, even if moderated, and try to build a reputation within your industry. Relevant blog posts invariably attract long tail searches and by posting daily, a blog can generate a huge amount of interest.
4 – Become An Integral Part Of Your Industry
Get involved with your industry. Pay more than a keen interest in the industry in which you operate and you will reap the rewards. Salesmen and directors have been using networking as a method to generate leads for many years now, and the increase in popularity of social media makes this all the more pertinent to effective online guerilla marketing. Post useful and relevant comments on blogs, forums, and other websites, and don’t forget to include a link in your signature or wherever else it may be allowed.
5 – Keep It Ethical
Guerilla marketing is often coined as using unorthodox methods to drive traffic. Unorthodox doesn’t, in this context, mean unethical. Abide by the rules of the sites you frequent, employ common social network etiquette and generally be an approachable member of your online community and your reputation will spread; more people will pay an interest in what you have to say, they will become more likely to visit your website, and they will be more inclined to purchase your product or service.
Internet Guerilla Marketing Tactics - To learn more about this author, visit Omaro Ailoch's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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