Internet Guerilla Marketing Tactics
Guerilla marketing is basically the use of more radical methods to gain traffic to your website and generate sales and profits. The guerilla marketer is usually one of the most active marketers because, as a marketing strategy, guerilla marketing tends to lean preference towards spending time and energy rather than money. Often seen as the ideal way for new ventures to build a solid foundation, guerilla marketing strategies can be implemented on any site of any age and produce very good results.
1 – Appealing Content
Make your content as appealing, thorough, invaluable, and emotional to visitors as possible. Your content will be your driving factor and no matter how good the marketing tactics you use, bad content will always hold you back. By providing fresh content that visitors can re-use, or by providing regular updates to your content, your visitors will continue to return to your site and be more liable to make a purchase and to promote your site for you by word of mouth.
2 – Don’t Go Overboard
Don’t overdo the addition of content. Video clips are great and creating your own can create a viral buzz like very few methods of online branding. However, too many clips, and too much content without very good planning can lead to a complete overload. Not only do you run the risk of overloading a server, but too much content can make it difficult for visitors to find the content they are most interested in seeing.
3 – Become A Blogger
Start blogging as soon as you’re online. Even without any kind of search engine optimization or other marketing technique, a blog that includes regular posts and relevant content will drive traffic to your website. Allow comments, even if moderated, and try to build a reputation within your industry. Relevant blog posts invariably attract long tail searches and by posting daily, a blog can generate a huge amount of interest.
4 – Become An Integral Part Of Your Industry
Get involved with your industry. Pay more than a keen interest in the industry in which you operate and you will reap the rewards. Salesmen and directors have been using networking as a method to generate leads for many years now, and the increase in popularity of social media makes this all the more pertinent to effective online guerilla marketing. Post useful and relevant comments on blogs, forums, and other websites, and don’t forget to include a link in your signature or wherever else it may be allowed.
5 – Keep It Ethical
Guerilla marketing is often coined as using unorthodox methods to drive traffic. Unorthodox doesn’t, in this context, mean unethical. Abide by the rules of the sites you frequent, employ common social network etiquette and generally be an approachable member of your online community and your reputation will spread; more people will pay an interest in what you have to say, they will become more likely to visit your website, and they will be more inclined to purchase your product or service.