Keep In Touch Newsletter Blog Or RSS
Keep In Touch Newsletter Blog Or RSS
Email Newsletters
The email newsletter is the traditional technique of offering regular updates and news to all your leads. Capture their name and email address while they're on site, ensure that they've opted in to receive the information you've provided and you have a powerful list. A list is one of the most effective ways to build a positive client base. You can also sell new products to the same customers, which offers the advantage that you haven't had to pay any more in marketing or advertising costs for that particular sale.
The Blog
The blog was one of the forerunners to what is now billed as web 2.0. Social and interactive websites provide more features to the user and they not only enable you to keep in touch with visitors and leads, but they encourage those same visitors and leads to keep returning to your website, or at least a portion of it. Business blogs have been successfully used as a highly beneficial marketing tool for quite some time.
RSS Feeds
Feeds are often associated with blogs, when they are used to inform subscribers of new posts. Feed readers are installed on most people's desktops through browsers and email clients, as well as standalone feed readers. The advantage with this is that almost as soon as you post information, your subscriber gets a brief run down of that message popping up on their desktop. Because they can subscribe and unsubscribe from various feeds they are more inclined to read a new post, news item, or article as soon as they pop up on screen.
Combining Communication Methods
The most effective website marketing campaign will integrate a number of functions into their website. A newsletter can be used to offer advertising as well as a regular communication with visitors, but you must provide potential users with the option to opt in as well as the possibility to opt out whenever they please. Feeds can be used in conjunction with a blog or can be used to inform subscribers of new articles, news items, and any other media placed on your site. The blog has become one of the most powerful Internet marketing and communication tools available but might be considered high maintenance to some potential users.
Determine What You And Your Customer Wants From Your Communication
The big questions are how often you wish to communicate with your subscribers and what type of information do you intend to provide. Newsletters need a rigid time frame to be at their most effective but can be used to serve advertisements as well as general information. Feeds can be used to provide access to new information as regularly or infrequently as you please, but too many adverts placed directly onto people's desktops will be viewed as being intrusive and users will quickly unsubscribe. The blog requires very regular content but it does enable you to combine marketing, advertising, and communication.
Keep In Touch Newsletter Blog Or RSS - To learn more about this author, visit Omaro Ailoch's Website.
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Keeping in regular contact with your existing and prospective clients is an important part of running an online business. In doing so it's possible to persuade waverers that they should purchase your product or pay for your service. It is also possible to remind past customers that you exist, the products and services you offer, and any new products or discounts that you are currently running. Many options now exist to aid the website owner in keeping their visitors, customers, and leads updated but which is the best, or is it possible to offer all the options?
Email Newsletters
The email newsletter is the traditional technique of offering regular updates and news to all your leads. Capture their name and email address while they're on site, ensure that they've opted in to receive the information you've provided and you have a powerful list. A list is one of the most effective ways to build a positive client base. You can also sell new products to the same customers, which offers the advantage that you haven't had to pay any more in marketing or advertising costs for that particular sale.
The Blog
The blog was one of the forerunners to what is now billed as web 2.0. Social and interactive websites provide more features to the user and they not only enable you to keep in touch with visitors and leads, but they encourage those same visitors and leads to keep returning to your website, or at least a portion of it. Business blogs have been successfully used as a highly beneficial marketing tool for quite some time.
RSS Feeds
Feeds are often associated with blogs, when they are used to inform subscribers of new posts. Feed readers are installed on most people's desktops through browsers and email clients, as well as standalone feed readers. The advantage with this is that almost as soon as you post information, your subscriber gets a brief run down of that message popping up on their desktop. Because they can subscribe and unsubscribe from various feeds they are more inclined to read a new post, news item, or article as soon as they pop up on screen.
Combining Communication Methods
The most effective website marketing campaign will integrate a number of functions into their website. A newsletter can be used to offer advertising as well as a regular communication with visitors, but you must provide potential users with the option to opt in as well as the possibility to opt out whenever they please. Feeds can be used in conjunction with a blog or can be used to inform subscribers of new articles, news items, and any other media placed on your site. The blog has become one of the most powerful Internet marketing and communication tools available but might be considered high maintenance to some potential users.
Determine What You And Your Customer Wants From Your Communication
The big questions are how often you wish to communicate with your subscribers and what type of information do you intend to provide. Newsletters need a rigid time frame to be at their most effective but can be used to serve advertisements as well as general information. Feeds can be used to provide access to new information as regularly or infrequently as you please, but too many adverts placed directly onto people's desktops will be viewed as being intrusive and users will quickly unsubscribe. The blog requires very regular content but it does enable you to combine marketing, advertising, and communication.
Keep In Touch Newsletter Blog Or RSS - To learn more about this author, visit Omaro Ailoch's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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