Keyword Selection For Search Engine Optimization SEO
Keyword Selection For Search Engine Optimization SEO
These keywords are going to be essential later on. You won't just use them for a single page on your website. Instead, they should feature prominently on each page of your website, in any website-related blogs, in any website-related newsletters, and in any website-related press releases. SEO goes beyond just a website.
With that in mind, look for keywords that will stand the test of time. Avoid keywords that are too general; you want targeted keywords for targeted traffic. But don't swerve to the opposite extreme; a keyword is no good if it's something so specific that no one would ever search for it.
Your secondary keywords can be a little more flexible than your primary keyword or keyword phrase. Pick the words people are most likely to use when searching for your product or information. You should ideally have between four and six secondary keywords, but if necessary, pick as many as ten. Don't go above ten, as too many keywords end up diluting the importance of any of your keywords.
Look for a blend of general and specific secondary keywords. Better yet, make one or two of them keyphrases, such as "handcrafted knit scarves" that blend the specifics of the three words together with the generalness of each individual word.
Once you have your keywords, don't limit them to just your website. Use your primary keyword phrase every time you link to your website, in blogs, in newsletters, and in RSS feeds. Don't overlook relevant forum signatures! The right keywords, used in the right way, can be invaluable.
Keyword Selection For Search Engine Optimization SEO - To learn more about this author, visit Omaro Ailoch's Website.
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Choosing your primary keywords may be one of the most difficult parts of good SEO. It is also, however, one of the most important. When you begin optimizing your website for search engines, you will need to choose one primary keyword or keyword phrase, and four to six secondary keywords.
These keywords are going to be essential later on. You won't just use them for a single page on your website. Instead, they should feature prominently on each page of your website, in any website-related blogs, in any website-related newsletters, and in any website-related press releases. SEO goes beyond just a website.
With that in mind, look for keywords that will stand the test of time. Avoid keywords that are too general; you want targeted keywords for targeted traffic. But don't swerve to the opposite extreme; a keyword is no good if it's something so specific that no one would ever search for it.
Your secondary keywords can be a little more flexible than your primary keyword or keyword phrase. Pick the words people are most likely to use when searching for your product or information. You should ideally have between four and six secondary keywords, but if necessary, pick as many as ten. Don't go above ten, as too many keywords end up diluting the importance of any of your keywords.
Look for a blend of general and specific secondary keywords. Better yet, make one or two of them keyphrases, such as "handcrafted knit scarves" that blend the specifics of the three words together with the generalness of each individual word.
Once you have your keywords, don't limit them to just your website. Use your primary keyword phrase every time you link to your website, in blogs, in newsletters, and in RSS feeds. Don't overlook relevant forum signatures! The right keywords, used in the right way, can be invaluable.
Keyword Selection For Search Engine Optimization SEO - To learn more about this author, visit Omaro Ailoch's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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