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The Importance Of Semantically Related Keywords

Written by: Omaro Ailoch

Article Overview: In many ways, keyword research is what differentiates effective Internet marketing from non-targeted and poor performing marketing.

The Importance Of Semantically Related Keywords

In many ways, keyword research is what differentiates effective Internet marketing from non-targeted and poor performing marketing. Whether you're embarking upon an SEO or PPC campaign, the keywords you use are vitally important. Good keywords mean relevant visitors and improved site performance. Incorrect keywords mean few click throughs, little traffic, and a poor conversion rate.

Search Engines And Semantic Indexing

Search engines are beginning to turn their attention towards semantic indexing. Semantic indexing is a more natural technique of indexing pages and considers relevant topics, and not just very specific keywords. This means that those pages that have been optimized for a list of semantically related keywords are likely to perform better than those with pages crammed with an individual or small sample of keywords.

Algorithmic Indexing

Finding semantically related keywords isn't necessarily as difficult as you might imagine either. After all, the main driving force behind the semantic search engine revolution is that websites employ natural content writing methods. However, pages are still not, and never will be, indexed manually. Complex algorithms are used by the search engines in order to determine the value of a page according to the occurrence of these semantic keywords. So, while organic content may provide some benefits, it still pays dividends to ensure that the algorithms used are given a simple job to determine the best search terms for your site.

Integrating Semantically Related Keywords

Web pages can still incorporate a good list of their most important keywords. In many respects, this will help with the semantic battle. Presuming that your list of keywords is related to the topic and purpose of your page, many of them will be naturally related to one another. This, in turn, means that the use of one keyword will directly benefit your page for one or more of your other keywords.

A Semantic Link Profile

Links have long been a factor in determining the value, and therefore rank, of your web page. Google in particular places a lot of weight on your link profile and sites that have a greater number of links from respected sites perform better. Using the appropriate keyword in the anchor text of the link was also important. While keyword use in your anchor text is still important, you should ensure that you are also gaining links that use your semantic keywords too. This further indicates to the search engines that your popularity was borne through organic, or natural, methods.

The Importance Of Semantic Keywords

Semantic search is already believed to have been adopted by Google and recent news also indicates that Yahoo is following suit. Yahoo already places more importance on the content of your site, and this move towards a semantic trend means that adding more pages, more content, and more semantically related keywords will help serve your needs better with Yahoo results. By building a well balanced link profile consisting of a broad range of links you will also further enhance your standing with Google, the biggest and arguably most important of all search engines.

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Article Tags: algorithms, click throughs, conversion rate, dividends, driving force, effective internet marketing, job, link profile, occurrence, organic content, rate search, respects, search engines, search terms, semantic search engine, seo, traffic, web pages



Related Forum Posts
Re: Web Business Podcast is LIVE! :) - Hi David - have you thought of making these into videos? Even if it doesn't have you live on screen? Remembering the Success Secret Keywords would be a lot easier if we could see them.
Re: How can I promote my site? - [quote="smithndavis":2qlpkdk9]Do following to promote your site : 1) Use SEO techniques 2) Use more backlinks 3) Get a Google Sitemap on your blog to help to get it fully indexed 4) Participate in Related Forum Boards 5) Convert some of your existing articles into podcasts[/quote:2qlpkdk9] Again, I agree with all these. The fifth point is especially good, I think. I'd add that you can also turn your articles into videos and post them on YouTube and other video sites, and then embedding them in your blog.
Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Scoping Your Articles for Ghostwriters - Martin, can you advise your process for scoping out the work for article writing. specifically, 1. How do you scope the boundaries of the article? (is it by the Keywords?) 2. How many keywords do you provide to the ghostwriter for an article of a certain size? 3. How do you measure quality? (is it just your impression that the article is good)? 4. Who owns the article? 5. How do you know that this article is not published elsewhere on the Internet? Thanks
Marketing Product Suggestions? - Hello Forum members! I've been recommending a Jay Abraham book to my readers but he recently closed the affiliate program. Does anybody have any marketing e-products that they recommend? It has to meet the following criteria: * Good quality information - no clickbank products that can't personally vouch for the info inside * Related to sales / marketing * All encompassing - not just e-mail marketing, or PPC advertising - it should cover a broad area * Ideally a recognizable name behind the product This should not be a get rich quick or how to make $10,000 a month in your spare time - it needs to be something of quality that I can genuinely recommend to my readers. Any ideas? Thanks in advance!


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