Using Statistics To Improve Your Customer Retention And Bounce Rate
Using Statistics To Improve Your Customer Retention And Bounce Rate
Basic traffic information
Analytic software will provide you with basic information such as the number of pages that have been viewed on your site. This information also includes the number of visitors, unique visitors, and repeat visitors that you receive. While the information is basic, it's also a good indication of performance and, even on its own, can provide some useful tips to optimize your site.
Retention Rate And Returning Visitors
The majority of businesses survive predominantly through repeat business. Customer retention, therefore, is vital. It is also true that many visitors will not purchase when they first visit your site, but become increasingly likely to do so the more times they do visit. While unique visitors are good for growth, returning visitors are an essential aspect of running a successful website. Fresh content, timely information, and interactive applications will keep visitors returning for more.
What Is Bounce Rate
A bounce is a single page visit to your site. When a visitor clicks a link or an ad, looks at the resulting landing page, and closes your site without progressing this may mean one of several things. Ideally, visitors should look through several pages of your site unless you use links that point straight to the purchase page – however, it is unlikely that most visitors will jump straight into a purchase without first looking around your site.
How To Improve Bounce Rate
A poor bounce rate means that either your visitors are poorly targeted or that your landing copy is poorly optimized. When embarking on any advertising campaign, ensure that the ad copy itself is accurate and targeted to those that will see it and to those that would gain the most from viewing the landing page. Also ensure that the landing page copy is relevant to the content of the ad and provides the information that visitors want to see. Consider including the keywords you used in a PPC or SEO campaign within the body of the content.
More Landing Page Optimization Tips
Landing page optimization should also include a clear Call To Action, good page navigation (limited to essential navigation only) and good accessibility. Another reason for high bounce rates could be a slow loading page. Many first time visitors will simply give up and visit one of your competitors instead.
Why Your Bounce Rate And Customer Retention Rate Is Important
Improving customer retention is most adequately performed by involving them on the site or providing them with a genuine reason to return. Blogs, forums, and web applications are all viable methods to attract return visitors. Keeping your bounce rate low means that you are persuading visitors to navigate around your site. Visitors must be targeted and the landing page that they first open needs to be accessible and well optimized.
Using Statistics To Improve Your Customer Retention And Bounce Rate - To learn more about this author, visit Omaro Ailoch's Website.
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As web marketers we are provided with a slew of statistical information. Much of the information provides value when interpreted properly, although to really take advantage of this value, it is essential that we act upon the interpretation to optimize our website. A good web analytics package is a necessary. Good packages don't have to cost a considerable amount and there are even free packages available that provide ample information. As well as server log information, you should have access to your sales figures and to advertising performance figures.
Basic traffic information
Analytic software will provide you with basic information such as the number of pages that have been viewed on your site. This information also includes the number of visitors, unique visitors, and repeat visitors that you receive. While the information is basic, it's also a good indication of performance and, even on its own, can provide some useful tips to optimize your site.
Retention Rate And Returning Visitors
The majority of businesses survive predominantly through repeat business. Customer retention, therefore, is vital. It is also true that many visitors will not purchase when they first visit your site, but become increasingly likely to do so the more times they do visit. While unique visitors are good for growth, returning visitors are an essential aspect of running a successful website. Fresh content, timely information, and interactive applications will keep visitors returning for more.
What Is Bounce Rate
A bounce is a single page visit to your site. When a visitor clicks a link or an ad, looks at the resulting landing page, and closes your site without progressing this may mean one of several things. Ideally, visitors should look through several pages of your site unless you use links that point straight to the purchase page – however, it is unlikely that most visitors will jump straight into a purchase without first looking around your site.
How To Improve Bounce Rate
A poor bounce rate means that either your visitors are poorly targeted or that your landing copy is poorly optimized. When embarking on any advertising campaign, ensure that the ad copy itself is accurate and targeted to those that will see it and to those that would gain the most from viewing the landing page. Also ensure that the landing page copy is relevant to the content of the ad and provides the information that visitors want to see. Consider including the keywords you used in a PPC or SEO campaign within the body of the content.
More Landing Page Optimization Tips
Landing page optimization should also include a clear Call To Action, good page navigation (limited to essential navigation only) and good accessibility. Another reason for high bounce rates could be a slow loading page. Many first time visitors will simply give up and visit one of your competitors instead.
Why Your Bounce Rate And Customer Retention Rate Is Important
Improving customer retention is most adequately performed by involving them on the site or providing them with a genuine reason to return. Blogs, forums, and web applications are all viable methods to attract return visitors. Keeping your bounce rate low means that you are persuading visitors to navigate around your site. Visitors must be targeted and the landing page that they first open needs to be accessible and well optimized.
Using Statistics To Improve Your Customer Retention And Bounce Rate - To learn more about this author, visit Omaro Ailoch's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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