What is your SEO strategy missing with “one-way thinking”?
What is your SEO strategy missing with “one-way thinking”?
For you, the business owner or corporation looking to expand its online market, it’s time to get out of that one-way, vertical mode of thinking about SEO and expand your horizons with a complementary strategy that can eventually double the results of any vertical SEO strategy.
I’m talking about “Lateral Thinking.” Here’s how it can dramatically enhance results for your web properties:
Example: You have a web property which sells Opera CDs. So far, as a result of your vertical marketing mindset, you’ve concentrated on keywords connected to specific opera singers, opera titles and composers of operas. Unfortunately, every other SEM effort for selling opera CD’s is taking a similar approach.
Look what happens when you add “Lateral Thinking” to your strategy. Lateral thinking looks more closely at the whole person who buys opera CDs. Who are they? What does their lifestyle community look like? If they buy opera CDs, what else would they tend to buy?
How about tickets to the opera, books and movies on opera, books on Italy and the world-famous La Scala Opera House, opera collectibles and memorabilia, vacations to Italy, subscriptions to National Public Radio …and the list goes on. Once you look more closely at the buyer’s lifestyle, instead of just one specific purchase, you can begin optimizing for these much less competitive keywords. The added bonus: even paid search utilizing these lateral search terms will cost far less and will generate just as much revenue over a longer period of time.
Then watch how your web properties traffic begins to rise.
What is your SEO strategy missing with oneway thinking - To learn more about this author, visit Joseph Franklyn McElroy's Website.
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Many people in the SEM (Search Engine Marketing) business have gotten very good at implementing vertical marketing strategies for their clients. They know how to drill down and grab every keyword configuration uncovered by their keyword research. Even with all of their research, their organic optimization methods and their paid search techniques, it can still be difficult, if not impossible, to crack the ranks of the most used keywords because the competition is doing exactly what they are doing.
For you, the business owner or corporation looking to expand its online market, it’s time to get out of that one-way, vertical mode of thinking about SEO and expand your horizons with a complementary strategy that can eventually double the results of any vertical SEO strategy.
I’m talking about “Lateral Thinking.” Here’s how it can dramatically enhance results for your web properties:
Example: You have a web property which sells Opera CDs. So far, as a result of your vertical marketing mindset, you’ve concentrated on keywords connected to specific opera singers, opera titles and composers of operas. Unfortunately, every other SEM effort for selling opera CD’s is taking a similar approach.
Look what happens when you add “Lateral Thinking” to your strategy. Lateral thinking looks more closely at the whole person who buys opera CDs. Who are they? What does their lifestyle community look like? If they buy opera CDs, what else would they tend to buy?
How about tickets to the opera, books and movies on opera, books on Italy and the world-famous La Scala Opera House, opera collectibles and memorabilia, vacations to Italy, subscriptions to National Public Radio …and the list goes on. Once you look more closely at the buyer’s lifestyle, instead of just one specific purchase, you can begin optimizing for these much less competitive keywords. The added bonus: even paid search utilizing these lateral search terms will cost far less and will generate just as much revenue over a longer period of time.
Then watch how your web properties traffic begins to rise.
What is your SEO strategy missing with oneway thinking - To learn more about this author, visit Joseph Franklyn McElroy's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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