How To Avoid 'Baby Talk' SEO Copywriting & Make The Sale
How To Avoid 'Baby Talk' SEO Copywriting & Make The Sale
Let’s say that a friend of yours is optimizing his site for New York Widgets. He’s pretty enthusiastic about getting search rankings, so he plows ahead. He’s the kind of guy who doesn’t always think things through before doing them. This is apparent once again when, at his request, you check out his newly optimized website.
Here’s a sample of what you see:
“New Your Widgets – that’s what you’re looking for. We know New York Widgets and sell them at rock bottom prices. Other New York Widgets sellers think they know New York Widgets, but they don’t. They don’t really know New York Widgets at all. We, on the other hand, live and breathe New York Widgets. That’s why we sell the best New York Widgets…Etc.”
I don’t know about you, but I’d be looking for a number to call this company just so I could confirm whether an 8 year old was running the place. But that’s exactly the kind of copy you will find on a lot of sites. They get so carried away with hitting the keywords that they produce pure drivel.
Don’t get me wrong – sometimes Google and the other search engines reward this kind of thing. Don’t ask me why. If I could answer that, I could tell you why my marketing site has been outranked at times by a fortune teller’s site. No joke.
The problem is what happens once the prospect arrives and starts reading the copy. The bounce rate off of those sites is monumental. It scares business away. Quickly. You have to think of the whole sales process when optimizing your copy. Remember, rankings is a big part of succeeding online, but if you can’t make a sale, does it really matter how high up you are?
You must balance that pursuit of ranking with the rest of the process of selling someone on your product(s) or service. Most visitors don’t instantly buy from you just because they followed your link. Your website stats will tell you that in black and white.
Before you release your site copy to the world, read it over a few times. Let it sit for a while, then read it again from a fresh perspective. Have friends or family members read it as well. The copy does need optimization and the presence of keywords, but you will go broke quickly if you serve up the SEO equivalent of baby talk. Remember that next time you sit down at the editor.
How To Avoid Baby Talk SEO Copywriting Make The Sale - To learn more about this author, visit Jonathan Cook's Website.
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Have you ever had someone, a fellow adult to be specific, speak to you in baby talk? Annoying isn’t it? Try doing it to someone you don’t know and you’re asking to be punched in the face. But that’s exactly what some people are doing in their SEO efforts. I’ll try to explain.
Let’s say that a friend of yours is optimizing his site for New York Widgets. He’s pretty enthusiastic about getting search rankings, so he plows ahead. He’s the kind of guy who doesn’t always think things through before doing them. This is apparent once again when, at his request, you check out his newly optimized website.
Here’s a sample of what you see:
“New Your Widgets – that’s what you’re looking for. We know New York Widgets and sell them at rock bottom prices. Other New York Widgets sellers think they know New York Widgets, but they don’t. They don’t really know New York Widgets at all. We, on the other hand, live and breathe New York Widgets. That’s why we sell the best New York Widgets…Etc.”
I don’t know about you, but I’d be looking for a number to call this company just so I could confirm whether an 8 year old was running the place. But that’s exactly the kind of copy you will find on a lot of sites. They get so carried away with hitting the keywords that they produce pure drivel.
Don’t get me wrong – sometimes Google and the other search engines reward this kind of thing. Don’t ask me why. If I could answer that, I could tell you why my marketing site has been outranked at times by a fortune teller’s site. No joke.
The problem is what happens once the prospect arrives and starts reading the copy. The bounce rate off of those sites is monumental. It scares business away. Quickly. You have to think of the whole sales process when optimizing your copy. Remember, rankings is a big part of succeeding online, but if you can’t make a sale, does it really matter how high up you are?
You must balance that pursuit of ranking with the rest of the process of selling someone on your product(s) or service. Most visitors don’t instantly buy from you just because they followed your link. Your website stats will tell you that in black and white.
Before you release your site copy to the world, read it over a few times. Let it sit for a while, then read it again from a fresh perspective. Have friends or family members read it as well. The copy does need optimization and the presence of keywords, but you will go broke quickly if you serve up the SEO equivalent of baby talk. Remember that next time you sit down at the editor.
How To Avoid Baby Talk SEO Copywriting Make The Sale - To learn more about this author, visit Jonathan Cook's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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