Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









How To Find Your Money Making SEO Keywords

Written by: Jonathan Cook

Article Overview: Beat your competition. How? By using the full magnitude of what search advertising can do for you. Learn how you can use search ad campaigns to precisely focus your SEO efforts and up your profits – for the long AND short term.

Free Download - Why Mass Link Submissions are Dangerous to Your SEO Efforts By Jonathan Cook
Name: Email:

How To Find Your Money Making SEO Keywords

Most businesses don’t realize that search ads can do a lot more than just bring in traffic. The full potential of search ads, like Google AdWords & Yahoo Ads, would fill more than a few articles. So here we’ll just look at one use – improving your SEO focus. How? Read on.

Typically, choosing keywords and phrases for your site is done through research. You find out what keywords seem to be drawing traffic, or searches, in your industry. You look at your website stats to see what’s bringing visitors in. You brainstorm and try to figure out what phrases are being used by prospects that are ‘serious’.

There’s nothing wrong with that. As everyone knows, or should know, the search engine world is based on educated guesswork and theories, like any other marketing. At least at the outset of your SEO work.



The Gold Is In The Numbers

What search advertising offers is a way to track your keywords – to see what’s turning into Sales. That data is pure gold to you. As many have found out, the high traffic keywords aren’t necessarily the high conversion ones. The trick is actually keeping track, though. That means using Web Analytics, or at least a simple ‘Mark in the conversion column when they use my contact form’ code snippet.

Those snippets can be generated for you in your AdWords account. You just need to cut and paste them into the page that counts as a ‘Conversion’, whether that’s a checkout page or a Thank You For Contacting Us message.

It will take time to gather this data. Therefore you should still do traditional SEO work while you wait to get definitive numbers. That will, at the very least, get you going in the right general direction. Even if the search ad data results in you having to make adjustments to the exact keywords, you’ll still be ahead.

The keywords you’re already targeting, even if not the best, will still establish your theme/industry/area with search engines. That puts you in position to rank for keyphrases related to your area. At worst, you’ve still built a foundation for your search positioning.



The One Problem With Online Tracking

The one problem you will face is that many prospects will use other means to complete a ‘Sale’. That can mean calling you on the phone for a prospect, copying and pasting your email address to write you online, or coming into your office or store.

It’s practically impossible to track these sales to the keyphrase that brought them to your door. It’s just a reality we must acknowledge. The fact remains that what you can track usually will tell you what you need to know. What’s producing most response and most results.

Next step? Target those keywords in your SEO efforts on site and in your link campaigns. It’s that simple. But it doesn’t end there. Keep tracking as keywords can have seasons or a lifespan. That can be due to fads, current events or a variety of factors. Like all marketing and advertising, it’s ongoing. Keep that in mind and you should do alright.

Related Articles
  The Best Keywords Ever for Your SEO Campaign
  Keyword Selection For Search Engine Optimization SEO
  How Keywords Selection Can Literally Make Or Break Your Online Business
  Choosing The Right Keywords
  ••••••> Free SEO Tip of the Day: Keyword Research Guide

Home > SEO > Jonathan Cook > How To Find Your Money Making SEO Keywords
Article Tags: Google AdWords Yahoo, search ads, search engine, search engines, SEO

About the Author: Jonathan Cook
RSS for Jonathan's articles - Visit Jonathan's website

Jon lives and works in Waikiki/Honolulu, Hawaii, providing Internet/Search Marketing and Copywriting services to clients. He relaxes by walking his dog to the beach and swimming with his wife.

Click here to visit Jonathan's website
Dashed Line

More from Jonathan Cook
Hiring An SEO Expert


Related Forum Posts
Making Money in 2011 Making Money in 2011 - Hello forum members! As we draw closer to the new year I thought it would be appropriate to change the title of our forum category "Making Money in 2010" to "Making Money in 2011" - I'm looking forward to some interesting discussions and wish everyone a prosperous New Year!
Re: SEO... Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Re: UPDATES: New Campaign! New Layout! New Ideas! Re: UPDATES: New Campaign! New Layout! New Ideas! - [quote="Ringo So":2696kbgu]Trent - It's actually a sub-forum within the "Making Money in 2010" category. Please let me know if there are any troubles finding it.[/quote:2696kbgu] Nope, still don't see it. I see the Online Businesses forum but that has been there for a long time. Is that what you mean? I don't see any Internet Marketing section.
Re: Which would you start: a Blog or Online Community? Re: Which would you start: a Blog or Online Community? - It is a difficult decision to make. Lets start it this way - What are you more interested in? Money? or Friends? or Both? If its purely Money, then Blog might be an appropriate answer. But consider this - It will be people (visitors) that will bring traffic to your blog and then Money will follow. This will be possible after a time and during this time it will be your friends who will be the starters. If you are looking for friends only, then its true that not many will be interested in knowing how you have beaten them in the game or the other way round. So it will be preferable to have a Forum where they can share ideas with you and others. But you can share your insider knowledge with them and invite comments from your Blog. You can also put up information on what others (including your friends) don't know about Tennis. The blog you create can provide News, Inside Information and also Techniques that can be used by the new entrants in the world of Tennis.
QuickBooks vs. Microsoft Money vs....? QuickBooks vs. Microsoft Money vs....? - I have always used Microsoft Money to run my business - accounting, invoicing, etc. It came with my computer when I got it and integrated well with my online banking system so everything is a breeze. It only takes 30-60 minutes every quarter to do the bookkeeping (keep in mind that I have a very simple business - no inventory, very little invoicing, I do all my payments by credit card, etc). Is QuickBooks or Money the best accounting tool for small business owners? Or is there something even better?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

The Digital Diet by Daniel Sieberg

Avoid Burnout: Do the Limbo Regularly

Coaching - An Effective Tool for Managers

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.