How To Find Your Money Making SEO Keywords
How To Find Your Money Making SEO Keywords
Typically, choosing keywords and phrases for your site is done through research. You find out what keywords seem to be drawing traffic, or searches, in your industry. You look at your website stats to see what’s bringing visitors in. You brainstorm and try to figure out what phrases are being used by prospects that are ‘serious’.
There’s nothing wrong with that. As everyone knows, or should know, the search engine world is based on educated guesswork and theories, like any other marketing. At least at the outset of your SEO work.
The Gold Is In The Numbers
What search advertising offers is a way to track your keywords – to see what’s turning into Sales. That data is pure gold to you. As many have found out, the high traffic keywords aren’t necessarily the high conversion ones. The trick is actually keeping track, though. That means using Web Analytics, or at least a simple ‘Mark in the conversion column when they use my contact form’ code snippet.
Those snippets can be generated for you in your AdWords account. You just need to cut and paste them into the page that counts as a ‘Conversion’, whether that’s a checkout page or a Thank You For Contacting Us message.
It will take time to gather this data. Therefore you should still do traditional SEO work while you wait to get definitive numbers. That will, at the very least, get you going in the right general direction. Even if the search ad data results in you having to make adjustments to the exact keywords, you’ll still be ahead.
The keywords you’re already targeting, even if not the best, will still establish your theme/industry/area with search engines. That puts you in position to rank for keyphrases related to your area. At worst, you’ve still built a foundation for your search positioning.
The One Problem With Online Tracking
The one problem you will face is that many prospects will use other means to complete a ‘Sale’. That can mean calling you on the phone for a prospect, copying and pasting your email address to write you online, or coming into your office or store.
It’s practically impossible to track these sales to the keyphrase that brought them to your door. It’s just a reality we must acknowledge. The fact remains that what you can track usually will tell you what you need to know. What’s producing most response and most results.
Next step? Target those keywords in your SEO efforts on site and in your link campaigns. It’s that simple. But it doesn’t end there. Keep tracking as keywords can have seasons or a lifespan. That can be due to fads, current events or a variety of factors. Like all marketing and advertising, it’s ongoing. Keep that in mind and you should do alright.
How To Find Your Money Making SEO Keywords - To learn more about this author, visit Jonathan Cook's Website.
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Most businesses don’t realize that search ads can do a lot more than just bring in traffic. The full potential of search ads, like Google AdWords & Yahoo Ads, would fill more than a few articles. So here we’ll just look at one use – improving your SEO focus. How? Read on.
Typically, choosing keywords and phrases for your site is done through research. You find out what keywords seem to be drawing traffic, or searches, in your industry. You look at your website stats to see what’s bringing visitors in. You brainstorm and try to figure out what phrases are being used by prospects that are ‘serious’.
There’s nothing wrong with that. As everyone knows, or should know, the search engine world is based on educated guesswork and theories, like any other marketing. At least at the outset of your SEO work.
The Gold Is In The Numbers
What search advertising offers is a way to track your keywords – to see what’s turning into Sales. That data is pure gold to you. As many have found out, the high traffic keywords aren’t necessarily the high conversion ones. The trick is actually keeping track, though. That means using Web Analytics, or at least a simple ‘Mark in the conversion column when they use my contact form’ code snippet.
Those snippets can be generated for you in your AdWords account. You just need to cut and paste them into the page that counts as a ‘Conversion’, whether that’s a checkout page or a Thank You For Contacting Us message.
It will take time to gather this data. Therefore you should still do traditional SEO work while you wait to get definitive numbers. That will, at the very least, get you going in the right general direction. Even if the search ad data results in you having to make adjustments to the exact keywords, you’ll still be ahead.
The keywords you’re already targeting, even if not the best, will still establish your theme/industry/area with search engines. That puts you in position to rank for keyphrases related to your area. At worst, you’ve still built a foundation for your search positioning.
The One Problem With Online Tracking
The one problem you will face is that many prospects will use other means to complete a ‘Sale’. That can mean calling you on the phone for a prospect, copying and pasting your email address to write you online, or coming into your office or store.
It’s practically impossible to track these sales to the keyphrase that brought them to your door. It’s just a reality we must acknowledge. The fact remains that what you can track usually will tell you what you need to know. What’s producing most response and most results.
Next step? Target those keywords in your SEO efforts on site and in your link campaigns. It’s that simple. But it doesn’t end there. Keep tracking as keywords can have seasons or a lifespan. That can be due to fads, current events or a variety of factors. Like all marketing and advertising, it’s ongoing. Keep that in mind and you should do alright.
How To Find Your Money Making SEO Keywords - To learn more about this author, visit Jonathan Cook's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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