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How To Roll Out Your SEO Link Campaign Like a Red Carpet

Written by: Jonathan Cook

Article Overview: Many businesses make the mistake of treating their SEO link campaigns as a 50 yard dash. The problem? Doing that can work against you. Google and the search engines like to see organic growth of links. Find out what that is and how to do it.

How To Roll Out Your SEO Link Campaign Like a Red Carpet

Link campaigns are essential. Vital. The off-site foundation to your SEO effort. The problem is that the search engines, especially Google, are combating search optimization that appears blatant? Why? Because it’s all a part of the game.

Google and the other search engines are trying to catch those spammers and link farmers who use various techniques we call the ‘Black Hat’ school. For example, they create entire networks of sites, built merely to promote themselves and their fly by night businesses. But you’re caught in the middle of them and the search engines.

But, after all, links ARE important – so why wouldn’t you work on acquiring as much of them as quickly as you could? Answer: so you look ‘legitimate’ to Google, Yahoo, MSN, Ask and even those future players yet to emerge.

If you’re looking at a business for the long term, you probably already know that patience is a virtue. That can go double for your SEO. That doesn’t mean you can’t get quick results. The problem is that much of it is in the hands of the search engines and their algorithm. Google’s ‘aging’ policy, which parcels out the credit for a link over time, rather than all at once is one part of this Big Picture. And you must understand it.

So, you’re asking - what do you do? How do you run a link campaign? Answer, you roll it out like a Red Carpet. Not as it’s literally rolled out – instead I mean how it’s played by the arriving stars who promote themselves and their work as they go.

They make their way toward the end, which isn’t really the goal. The goal is to work the press and the media. There should be no goal ‘End’ to your link campaign, either. It should grow and progress over time, never hitting a ‘Stop’ point until you get out of the business. Then you can rest. And only then.

Your link campaign should emulate the determined, unstoppable movement that propels the people you see on E down the way. They don’t hurry, never trying to pack in everything at one go. They just get the message out as smoothly and distinctly as possible, then move down the carpet to the next stop.

You – in your link campaign – will acquire links, but you’ll do it at the same determined, unceasing pace. It’s not about an immediate overwhelming number of links popping up on the search engine’s radar. That’s what sets off alarms. It says to them ‘Spam! Spam! Spam! Too Many Links Too Soon!’.

That’s one of the reasons directories can be a great place to start for links. Some approve you the some day, some a week later, some months later. It’s a varied pace that looks organic in its growth. Keep this guideline in mind. Remember, it’s a marathon, with a few sprints here and there, in the search engine optimization world. It’s business.

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Article Tags: Google, Google, Google, Google, link campaign, link campaign, link campaign, link campaign, search engine, search engine optimization, search engines, search engines, search engines, search engines, search optimization, Yahoo



Related Forum Posts
Re: Using Craigslist SEO to Promote Your Website - [quote:372g7ueu]2) Trent: could you explain more about building solid backlinks? What constitutes as solid? Do you go to relevant articles and try to set up a link to your content that relates to that topic?[/quote:372g7ueu] Article marketing Guest blogging Blog commenting Link exchanges Directories Forums Link wheels Social bookmarking Link bait Quality content Also, you want your links to be keyword anchored if at all possible. Links from sites relevant to yours are better too.
Re: Search Engine Optimization - simply trying your hand at doing it yourself :- Directory Submissions - targeted links at high PR directories Blog and Forum Postings - to high PR and frequently crawled sites Social Bookmarking Classified Ads Article Marketing - submit to high PR directories, could also serve as link baits Link Exchange - with relevant sites authority sites Link Baits - for organic linking
Re: SES Toronto Next Week - In that case, how about the following? Track: Get Me Up to Speed * State of Search Marketing in Canada Track: Practical & Actionable * Beyond Linkbait: Getting Authoritative Online Mentions Track: Advanced * User Search Behavior * Social Media Success * Web 2.0 & Search Engines * Giving Credit Where It’s Due: Which Campaign Sold What?
Re: Upcoming inventors exhibition - Thanks Ringo, That was a great Link. Great information and contacts Regards
Re: Traffic! How do you get it? - Hi Robert, Yes you are right, the full name is Link Directory Submitter, I'm not sure when it happened but the site is owned by Tom Dahne and Paul Martin. regards, Mal.


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