Link Text: Strategy for Success (& Self Respect)
Link Text: Strategy for Success (& Self Respect)
Specifically, we’re talking about link text. ‘How you say it’ means what keywords you use in the link text when you’re acquiring backlinks to your site. Often, but now always, you can pick the words used as your link text. That’s something you need to use to your advantage. Here are some things to know:
1. You want to hit keywords in your link text. Don’t just use your business name or the URL of your site. You’re wasting opportunities to help yourself and your business. It’s okay to use your name or URL if you must, or every so often. But using it most or all the time is shooting yourself in the foot.
2. Target more than one keyword phrase. You probably have a few keywords you’re targeting that fit your business. If you don’t, you should. As the saying goes, don’t Put All Your Eggs In One Basket. In your link text, make sure you use those different keywords. Mix it up.
Not only will that help by helping you with ranking with different keyphrases, it can also prevent a spamming penalty. If Gooogle sees the same keyphrase in every backlink you have, they can take that as ‘unnatural’ SEO (ie spamming) and use it against you. Spare yourself some anger and tears. Find those different keyphrases and use them.
3. In spite of what we say in #2, you want to use your top, or main, keyphrases more than others. Just as your site’s home page targets that most important keyphrase(s), you’ll want to concentrate on them in your link text as well. Use those keyphrases in a higher percentage of your acquired links.
4. Keep in mind that the links should read logically. Stuffing keywords to the point where the link text is pure gibberish should be a red flag. If it doesn’t read well, you probably need to revise and rewrite. You never know if a human will come across your link, in addition to the search engine spiders. It isn’t good practice to look unprofessional or like you’re just another spammer.
Keep in mind that these are long-range strategies for search engine success. Short term, quick fix advocates would probably disagree and tell you to stuff, stuff, stuff those keywords. Ultimately you make the call on your links and your link text. Just remember that the way you conduct yourself online is a reflection of you and it sets patterns in your business behavior. Just a thought.
Link Text Strategy for Success Self Respect - To learn more about this author, visit Jonathan Cook's Website.
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Does this sound familiar? ‘How say it is just as important as what you say’. It’s one of those clichés that tends to be said by people you have to listen to, but you don’t respect. You know the kind – they say things like ‘Let’s all start thinking outside the box’ and other deep thoughts. But, in this case, they’re right, because we’re talking about links.
Specifically, we’re talking about link text. ‘How you say it’ means what keywords you use in the link text when you’re acquiring backlinks to your site. Often, but now always, you can pick the words used as your link text. That’s something you need to use to your advantage. Here are some things to know:
1. You want to hit keywords in your link text. Don’t just use your business name or the URL of your site. You’re wasting opportunities to help yourself and your business. It’s okay to use your name or URL if you must, or every so often. But using it most or all the time is shooting yourself in the foot.
2. Target more than one keyword phrase. You probably have a few keywords you’re targeting that fit your business. If you don’t, you should. As the saying goes, don’t Put All Your Eggs In One Basket. In your link text, make sure you use those different keywords. Mix it up.
Not only will that help by helping you with ranking with different keyphrases, it can also prevent a spamming penalty. If Gooogle sees the same keyphrase in every backlink you have, they can take that as ‘unnatural’ SEO (ie spamming) and use it against you. Spare yourself some anger and tears. Find those different keyphrases and use them.
3. In spite of what we say in #2, you want to use your top, or main, keyphrases more than others. Just as your site’s home page targets that most important keyphrase(s), you’ll want to concentrate on them in your link text as well. Use those keyphrases in a higher percentage of your acquired links.
4. Keep in mind that the links should read logically. Stuffing keywords to the point where the link text is pure gibberish should be a red flag. If it doesn’t read well, you probably need to revise and rewrite. You never know if a human will come across your link, in addition to the search engine spiders. It isn’t good practice to look unprofessional or like you’re just another spammer.
Keep in mind that these are long-range strategies for search engine success. Short term, quick fix advocates would probably disagree and tell you to stuff, stuff, stuff those keywords. Ultimately you make the call on your links and your link text. Just remember that the way you conduct yourself online is a reflection of you and it sets patterns in your business behavior. Just a thought.
Link Text Strategy for Success Self Respect - To learn more about this author, visit Jonathan Cook's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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