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Why You Should Run Away If An SEO Offers You A Guarantee

Written by: Jonathan Cook

Article Overview: Guarantees are great. The problem is that, in the SEO world, they’re an illusion. Here are just a couple of reasons why they are and why you should run the other way when offered one.

Why You Should Run Away If An SEO Offers You A Guarantee

Everybody loves a guarantee. Businesses are often built on one. How many ads do you see on television where the guy, usually screaming at the screen like he won the lottery, throws in the word ‘Guaranteed’ every few seconds? Why do they do it? Because it sells.

Guarantees are great. Often they’re the mark of a business that truly backs up what they say. Unfortunately, that’s not something you can go by 100% of the time. If you don’t believe me, wade into the murky world of unethical SEOs. What is one of their strongest come-ons? An SEO Guarantee. Here’s how it usually goes.



The Google 1st Page Come-On

“You’ll be on the 1st page of Google in 1 Month! Guaranteed!” And they do back it up. The catch: not all Google pages are created equal, including the 1st pages. The trick to it is simple. They select a keyphrase that is very specific to fit you. Something like “[Your Business Name] Widgets”. So, for example, if your company is Acme and you supply magicians, they might get you to #1 for ‘Acme Magic Wands’.

Ladies and Gentlemen, if you’re not on the 1st page of Google for your own business name, you either have a very generic name [like Best Hammers] or you have big, big problems with your search engine friendliness. Google automatically ranks you toward the top for your own business name. There’s no skill needed.



Method #2 – The Industry Keyphrase That’s Never Used

Another trick used is to rank you for a keyphrase that sounds good, but no one uses when searching. Because it’s a keyphrase that produces no traffic, nobody is targeting it, so it’s an easy place to rank.

As an example, the above company might get to the 1st page for ‘Left-Handed Hammers’. Big deal. You’ll never see a profit from that keyphrase. But your SEO company will because the got you to the 1st page of Google for it – just as they promised.
Don’t confuse rankings with profitability.

Anyone guaranteeing rankings is either very inexperienced or they’re not thinking of your best interests. Just their own. Ranking in Google for competitive markets is difficult. It takes time and effort. Don’t be fooled by SEO guarantees – it’s one more instance of something that sounds too good to be true. And what do they say about those things? It’s good advice, especially in the world of search engines and online marketing.

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Article Tags: Acme Magic Wands Ladies and Gentlemen, Google, Google pages, SEO, SEO, SEO company



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Show the Benefits - Offer a free test drive of the Product or Service with a Money Back Guarantee - Take the Risk out. This will help them make the decision but you have to work with them to realize it by explicitly state the benefits they are receiving.
Different Types of Funding - Finance for business can be obtained through a number of different sources. Let's review some of those channels to help you decide what's right for your business needs: Grants There are over 930 different EU and UK grants and loans available from over 100 issuing bodies. This is the cheapest form of finance and an important part of the funding package that companies and individuals need. We can help you find your way through this maze. Technology Micro Projects: 50% of eligible costs up to £20,000 Research project: For a technical and feasibility study of an innovative idea for new technology 60% of costs up to a grant of £75,000. Development project: For development up to pre production 35% of costs up to a grant of £200,000 Developing an innovative idea: valuable for small companies and individuals at the start of a technical project: 75% of costs of hiring a mentor and consultants. Export To start exporting or moving into new markets grants of 50% of costs up to £20,000 each. Training and Education Knowledge Transfer Partnerships, Achieving Best Practice in Your Business, Investors in People Modern Apprenticeships New Deal for various grants. Environment BOC Foundation for the Environment: 25% to 50% of Project cost, typically £20,000 to £100,000 Clean up Fund: Emission reducing equipment up to 75% of cost Community Chest Fund: Up to £25,000 for projects near active SITA sites High Impact Fund: £150,000+ for larger projects near SITA sites Assisted Areas Regional assistance grants of between 10 and 35% for capital expenditure in less favoured areas of the UK. Loans Loans are an excellent source of finance if you have suitable security to borrow against or a reliable earnings stream. This needs to be planned and presented well to obtain funds. Credit cards Provides up to 56 days free credit if you play the game! Overdraft Banks are surprisingly supportive when presented with a well thought through plan and competent management. Bank Loans Lenders tend to look for a good business plan and security. Typically the loan is approved by a centralised back office function rather than the person you meet. Terms and rates depend upon the risk. Repayments can be very flexible to meet your specific needs. Mortgages These can include flexible repayment terms to meet your business needs. This can even be incorporated into your overdraft finance so that you have one flexible account for both personal/ business mortgages and overdraft Small Firms Loan Guarantee Scheme Up to two years trading: Up to £100,000 Over two years trading: Up to £250,000 However these are difficult to obtain and are a loan of last resort. Export Guarantee Scheme This is government backed insurance against appropriate export documentation. Mezzanine This is a halfway house between loan and equity. It can be an innovative way of raising funds for the more established business. Mostly for expansion capital. Equity This is not as easy as the papers would have you know. Only 1% of business plans received by Venture Capital Funds are successful. However, a good business proposition consisting of a strong demand for the product or service, management track record and a sound financial plan will enhance the chance of success. Business Angels These are high net worth individuals who are successful businessmen looking for investment opportunities. They can provide both time expertise and money. Typical investment size is £25,000 to £250,000 but can go as high as £2m for the right opportunity. Exit within 3-5 years. Venture Capital These are investment funds seeking high rates of return. However typically investments are over a million pounds. Some funds are targeted at lower amounts depending upon the sector and region. These funds are looking for exponential capital growth over 3-5 years. Asset backed finance This can cover machinery, sales invoices even sales orders. It can be a very flexible source of finance to the growing business Leasing This will cover your capital expenditure and spread the cost over a three to five year period. It is particularly useful if you do not have taxable profits to maximise your capital allowances. Sale and leaseback of a property you own is another good source of funds. Factoring Factoring offers a sales ledger administration and debt collection service. Up to 95% of an approved sales invoice is paid within 48 hours, quicker if required. Credit protection is also available to protect against a bad debt. The Factor will own and place a first charge over the book debts and they might also take other charges, depending upon the strength of the financial information. Invoice discounting Invoice Discounting can be Confidential or Disclosed; it depends upon the strength of the financial information. The service is the same as Factoring, except that the sales ledger administration and the debt collection is the responsibility of the client and not the Factor. Pre payment of the approved sales invoice is still up to 95% and the factor will still have a first charge on the book debt and therefore own the debt. This service can also have credit protection cover. All sales invoices need to be for a business to business debt, and some proof of delivery is generally required. Trade Finance This is funding provided against stock purchases, signed contracts and orders whereby the funder will prepay a certain percentage of the value Pension fund It may be possible to use your pension funds for a loan back to the business What do u think about it?


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