Everybody loves a guarantee. Businesses are often built on one. How many ads do you see on television where the guy, usually screaming at the screen like he won the lottery, throws in the word ‘Guaranteed’ every few seconds? Why do they do it? Because it sells.
Guarantees are great. Often they’re the mark of a business that truly backs up what they say. Unfortunately, that’s not something you can go by 100% of the time. If you don’t believe me, wade into the murky world of unethical SEOs. What is one of their strongest come-ons? An SEO Guarantee. Here’s how it usually goes.
The Google 1st Page Come-On “You’ll be on the 1st page of Google in 1 Month! Guaranteed!” And they do back it up. The catch: not all Google pages are created equal, including the 1st pages. The trick to it is simple. They select a keyphrase that is very specific to fit you. Something like “[Your Business Name] Widgets”. So, for example, if your company is Acme and you supply magicians, they might get you to #1 for ‘Acme Magic Wands’.
Ladies and Gentlemen, if you’re not on the 1st page of Google for your own business name, you either have a very generic name [like Best Hammers] or you have big, big problems with your search engine friendliness. Google automatically ranks you toward the top for your own business name. There’s no skill needed.
Method #2 – The Industry Keyphrase That’s Never Used Another trick used is to rank you for a keyphrase that sounds good, but no one uses when searching. Because it’s a keyphrase that produces no traffic, nobody is targeting it, so it’s an easy place to rank.
As an example, the above company might get to the 1st page for ‘Left-Handed Hammers’. Big deal. You’ll never see a profit from that keyphrase. But your SEO company will because the got you to the 1st page of Google for it – just as they promised.
Don’t confuse rankings with profitability.
Anyone guaranteeing rankings is either very inexperienced or they’re not thinking of your best interests. Just their own. Ranking in Google for competitive markets is difficult. It takes time and effort. Don’t be fooled by SEO guarantees – it’s one more instance of something that sounds too good to be true. And what do they say about those things? It’s good advice, especially in the world of search engines and online marketing.
Why You Should Run Away If An SEO Offers You A Guarantee - To learn more about this author, visit Jonathan Cook's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Prescience
|
| |
 Years ago, when reality shows first hit the television industry, I had been approached many times to appear in one. I refused all the offers, although a few were tempting. I just didn’t feel it was the right time or...
|
|
Make them a oneconditional guarantee
|
| |
 Guarantees have long served marketing organizations as a way to shift the risk from buyer to seller. By assuring that a prospect can get a 100%, no questions asked, no hassle full refund if not thrilled guarantee, t...
|
|
Work at Home Typing Jobs Increase in Popularity
|
| |
Mothers all over the country are tired of having to leave their children each day to go work for someone else for eight hours a day. They long to be able to stay at home and yet still contribute to the family budget...
|
|
How to Hire an Optimization (SEO) Company
|
| |
Here are some things to look for when hiring, or evaluating your SEO provider.
|
|
GETTING AN SBA GUARANTEE FOR YOUR BUSINESS LOAN
|
| |
Why Seek an SBA-Guaranteed Loan for Business?
|
|
|
Jonathan Cook
(Visit Jonathan's Website)
Jon lives and works in Waikiki/Honolulu,
Hawaii, providing Internet/Search
Marketing and Copywriting services to
clients. He relaxes by walking his dog to
the beach and swimming with his wife.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
