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Jenn Lowther Articles

Written by: Jenn Lowther

Basic Introduction to Proper SEO - Click To Read Article
One critical element of internet marketing is performing proper SEO on your website. When optimizing your website, there are many on-page and off-page elements that need to be attended to on in order to rank well in the major search engine result pages (SERP’s). Making things even more difficult is the fact that the three major search engines, Google, Yahoo, and MSN, each have a unique search algorithm which determines which websites will rank for a given keyword.

Factors to Consider in a Viral Marketing Campaign - Click To Read Article
There are many factors that you need in order for a video/campaign to go viral. Even if your viral campaign has all of these factors, there is no magic recipe to ensure success - part of it is purely random - you happen to tap into the right market at the right time.

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About the Author: Jenn Lowther
RSS for Jenn's articles - Visit Jenn's website

Jenn Lowther began her marketing career as a Marketing Coordinator for a mid-sized software company located in Vancouver BC. She then transitioned into an Internet Marketing Campaign Manager position at CLTB Media. CLTB Media, the marketing arm of a major online gambling agency gave her excellent experience in the very competitive gaming space. Jenn Lowther is currently the Internet Marketing Manager at Invoke Media, a Vancouver New Media Agency specializing in full path internet solutions including Internet Marketing and Online Branding. Jenn’s secondary role with Invoke is as Internet Marketing Strategist for memelabs.com, a consumer generated video contest platform. Through here work with memelabs she has helped to optimize on market and viral trends inherent to this offering. Specialties: SEO, SEM, PPC, Viral Marketing, social media optimization, blogging, community building, lead generation, web analytics, online marketing strategy, e-commerce, and online advertising business models. Jenn Lowther holds BBA in Marketing with Double Major in Economics from Simon Fraser University.

Click here to visit Jenn's website Dashed Line

More from Jenn Lowther
Factors to Consider in a Viral Marketing Campaign
Basic Introduction to Proper SEO


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