Jenn Lowther Articles

Factors to Consider in a Viral Marketing Campaign - Click To Read Article
There are many factors that you need in order for a video/campaign to go viral. Even if your viral campaign has all of these factors, there is no magic recipe to ensure success - part of it is purely random - you happen to tap into the right market at the right time.

Basic Introduction to Proper SEO - Click To Read Article
One critical element of internet marketing is performing proper SEO on your website. When optimizing your website, there are many on-page and off-page elements that need to be attended to on in order to rank well in the major search engine result pages (SERP’s). Making things even more difficult is the fact that the three major search engines, Google, Yahoo, and MSN, each have a unique search algorithm which determines which websites will rank for a given keyword.


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