Why on Earth would you want to keep people away from your web site? Beats me! But sometimes it sure seems like that’s what people are trying to do. Let’s take a look at the top four ways web sites repel visitors. Maybe your web site features some of these mistakes.
#4 – Make your pages visually confusing. Complex navigation links and buttons, colorful advertising banners, clashing colors and dense text will drive people away rubbing their eyes. If you can manage to introduce colored text on top of a detailed background image, so much the better! And as a marketing afterthought, you might try selling eye drops and headache remedies at the bottom of the page; your visitors will already be primed customers!
#3 – Use the latest multimedia technology to spice up your page. Many users won’t have the technology installed to view your content; that’s always a crowd-pleaser!
#2 – Put lots of complex graphics, a detailed background image, background music and multimedia content on each page. The more complex graphics are, the larger the files are and the longer it takes to load the page in the visitor’s browser. Most people still connect with a 56K modem and in this age of instant gratification, a page that takes longer than 30 seconds to download will be left before it finishes displaying on the screen.
And, finally – #1 – mention your important product(s) only once on the page and then be sure to mention it only by it’s brand name. If you sell blue widgets under the brand name “Blooeys”, be sure to mention “Blooeys” once on the page, and try to avoid referring to them generically as “blue widgets”. That way the search engines will have no idea what you sell and when people search for “widgets” your web site will be nowhere to be found.
How to Keep People Away From Your Web Site - To learn more about this author, visit Bill Treloar's Website.
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Bill Treloar
(Visit Bill's Website)
Bill Treloar, principal ofRank
Magic, holds a Bachelor’s degree from
Rutgers University and an MBA in
Management from Fairleigh Dickinson
University. His background includes nearly
20 years in management of both IT and
non-IT divisions at The Prudential, MIS
Operations Manager at Health Information
Technologies, and MIS Director at a major
New York City fringe benefits provider.
Bill is widely published on relational
database issues and search engine
optimization both in print and on the
Internet.
Rank Magic focuses on the “natural” search
engines: those that provide listings from
the entire web, not just from companies
that pay to be listed, partly because 75%
of searchers ignore the paid links. Rank
Magic also practices only ethical search
engine optimization (see our ethics statement for more on
that).
Much more good information on Iinternet
marketing is in the Rank
Magic Blog.
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