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How to Keep People Away From Your Web Site

Written by: Bill Treloar

Article Overview: Why on Earth would you want to keep people away from your web site? Beats me! But sometimes it sure seems like that’s what people are trying to do. We look at the top four things that will repel visitors long before they decide to become customers.

Free Download - Don’t Let Dead Links Kill Your Website By Bill Treloar
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How to Keep People Away From Your Web Site

Why on Earth would you want to keep people away from your web site? Beats me! But sometimes it sure seems like that’s what people are trying to do. Let’s take a look at the top four ways web sites repel visitors. Maybe your web site features some of these mistakes.

#4 – Make your pages visually confusing. Complex navigation links and buttons, colorful advertising banners, clashing colors and dense text will drive people away rubbing their eyes. If you can manage to introduce colored text on top of a detailed background image, so much the better! And as a marketing afterthought, you might try selling eye drops and headache remedies at the bottom of the page; your visitors will already be primed customers!

#3 – Use the latest multimedia technology to spice up your page. Many users won’t have the technology installed to view your content; that’s always a crowd-pleaser!

#2 – Put lots of complex graphics, a detailed background image, background music and multimedia content on each page. The more complex graphics are, the larger the files are and the longer it takes to load the page in the visitor’s browser. Most people still connect with a 56K modem and in this age of instant gratification, a page that takes longer than 30 seconds to download will be left before it finishes displaying on the screen.

And, finally – #1 – mention your important product(s) only once on the page and then be sure to mention it only by it’s brand name. If you sell blue widgets under the brand name “Blooeys”, be sure to mention “Blooeys” once on the page, and try to avoid referring to them generically as “blue widgets”. That way the search engines will have no idea what you sell and when people search for “widgets” your web site will be nowhere to be found.

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About the Author: Bill Treloar
RSS for Bill's articles - Visit Bill's website

Bill Treloar, principal of Rank Magic, holds a Bachelor’s degree from Rutgers University and an MBA in Management from Fairleigh Dickinson University. His background includes nearly 20 years in management of both IT and non-IT divisions at The Prudential, MIS Operations Manager at Health Information Technologies, and MIS Director at a major New York City fringe benefits provider. Bill is widely published on relational database issues and search engine optimization both in print and on the Internet. Rank Magic focuses on the “natural” search engine results: those that are not just from companies that pay to be listed, but those that earn their position. One of the reasons for that is that 75-85% of searchers ignore the paid links. Rank Magic also practices only ethical search engine optimization (see our ethics statement for more on that). Much more good information on Internet marketing is in the Rank Magic Blog.

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More from Bill Treloar
Make Your Web Site Pay Off
Search Engine Keywords 3 Critical Things To Know
How to Keep People Away From Your Web Site
Demise of the Yellow Pages
Dont Let Dead Links Kill Your Website


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