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Bill Treloar Articles

Written by: Bill Treloar

Don’t Let Dead Links Kill Your Website - Click To Read Article
Dead links that no longer point to a web page can hurt your rankings in the search engines. We describe what dead links are, how they happen, and how to detect them.

Search Engine Keywords - 3 Critical Things To Know - Click To Read Article
3 critical things to understand about keywords and their importance to people finding your web site in the search engines.

Make Your Web Site Pay Off - Click To Read Article
Illustrations of why Search Engine Optimization) SEO is essential to bring in qualified customer to a web site, and an overview of what SEO involves. It IS possible to do this yourself, if you're so inclined.

How to Keep People Away From Your Web Site - Click To Read Article
Why on Earth would you want to keep people away from your web site? Beats me! But sometimes it sure seems like that’s what people are trying to do. We look at the top four things that will repel visitors long before they decide to become customers.

Demise of the Yellow Pages - Click To Read Article
Yellow page use is declining. If your Yellow Pages leads are drying up, there ar4e two important lessons. You need to have a web site, and customers need to be able to find it in the search engines.

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About the Author: Bill Treloar
RSS for Bill's articles - Visit Bill's website

Bill Treloar, principal of Rank Magic, holds a Bachelor’s degree from Rutgers University and an MBA in Management from Fairleigh Dickinson University. His background includes nearly 20 years in management of both IT and non-IT divisions at The Prudential, MIS Operations Manager at Health Information Technologies, and MIS Director at a major New York City fringe benefits provider. Bill is widely published on relational database issues and search engine optimization both in print and on the Internet. Rank Magic focuses on the “natural” search engine results: those that are not just from companies that pay to be listed, but those that earn their position. One of the reasons for that is that 75-85% of searchers ignore the paid links. Rank Magic also practices only ethical search engine optimization (see our ethics statement for more on that). Much more good information on Internet marketing is in the Rank Magic Blog.

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More from Bill Treloar
Make Your Web Site Pay Off
Dont Let Dead Links Kill Your Website
Search Engine Keywords 3 Critical Things To Know
Demise of the Yellow Pages
How to Keep People Away From Your Web Site


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