A Few Basic Rules To Follow When Writing A Marketing Email Blue Wave Design Studio
A Few Basic Rules To Follow When Writing A Marketing Email Blue Wave Design Studio
There are a few rules you might want to follow to get a good response without getting slapped with a SPAM warning when writing good email marketing copy. The three components that need to be personalized are the subject line, the message, and the closing. Granted the way to write a letter is nothing you wouldn't have learned in any 2nd grade English class, but what you say and what you don’t say is the most important in a marketing email.
Subject Line: This might be the most important part of the email since the reader decides if he or she will open the email and read the message based on what the subject line says.
When writing the subject line for email marketing copy stay away from the words, Free, One Time Offer, Great Deal, anything that you would here on one of those late night infomercials.
When doing email marketing you need to give the recipient some credit by not trying to trick them, after all one of the issues in bad business is the lack of trust between the business and its customers. People buy from others whom they like and trust.
The subject line should have the recipients name in it and should relate to the specific offer or to what you found out about the prospect on a personal or business level.
The Message: There are three pieces of information that you need to put in the message.
The first two sentences of your email marketing copy should contain a specific piece of information you found out about the prospect that relates to the reason you are writing. Example: I read that you attended the ABC Expo last month and I want to talk to you about how you are leveraging the information you gathered from the expo to increase sales.
The second paragraph should contain information about you as a person. This is a key within building the relationship and giving validity to you as a person. After all, when all is said and done one of the key differentiators in any sale in “you” and selling yourself as not just any Joe off the street, but as a knowledgeable trusted expert in your industry. Example: I have been working as a marketing executive for over a decade and have put together many successful post expo campaigns for companies such as…
The third paragraph should contain your offer in a couple sentences along with a couple bullet points about services you offer that relate to the reason you are reaching out to the prospect. Example: Some marketing initiatives we have been successful with implementing for post expo sales are;
* A
* B
* C
The Closing: This is where you make a one sentence statement that affirms the reason for the email whether it was to get an appointment or make a sale. Example: Is there a time next week that we can talk about your business goals and what you have in place to accomplish them? Or. To find out more information about XYZ or to make a purchase please call Mike at (555) 555-5555.
Note: When writing email marketing copy keep it short, something that can be read in no more then 1 min and personalize, personalize, personalize. A good measurement is if you can’t do the above mentioned steps then most likely you are sending an email out that is too broad, too long, less effective, and probably will be considered SPAM. So take the time to make it personal and you will have a much higher success rate.
I am not just the writer of this email but I am also a follower of this information and have had great success within my own marketing career.
If You Need Additional Help Please Contact
Blue Wave Design Studio - An SEO Website Design Firm
Info@bluewavedesignstudio.com
919-280-3578
A Few Basic Rules To Follow When Writing A Marketing Email Blue Wave Design Studio - To learn more about this author, visit Bill Ross's Website.
Like this article? Share it with your friends
A Few Basic Rules To Follow When Writing A Marketing Email.
There are a few rules you might want to follow to get a good response without getting slapped with a SPAM warning when writing good email marketing copy. The three components that need to be personalized are the subject line, the message, and the closing. Granted the way to write a letter is nothing you wouldn't have learned in any 2nd grade English class, but what you say and what you don’t say is the most important in a marketing email.
Subject Line: This might be the most important part of the email since the reader decides if he or she will open the email and read the message based on what the subject line says.
When writing the subject line for email marketing copy stay away from the words, Free, One Time Offer, Great Deal, anything that you would here on one of those late night infomercials.
When doing email marketing you need to give the recipient some credit by not trying to trick them, after all one of the issues in bad business is the lack of trust between the business and its customers. People buy from others whom they like and trust.
The subject line should have the recipients name in it and should relate to the specific offer or to what you found out about the prospect on a personal or business level.
The Message: There are three pieces of information that you need to put in the message.
The first two sentences of your email marketing copy should contain a specific piece of information you found out about the prospect that relates to the reason you are writing. Example: I read that you attended the ABC Expo last month and I want to talk to you about how you are leveraging the information you gathered from the expo to increase sales.
The second paragraph should contain information about you as a person. This is a key within building the relationship and giving validity to you as a person. After all, when all is said and done one of the key differentiators in any sale in “you” and selling yourself as not just any Joe off the street, but as a knowledgeable trusted expert in your industry. Example: I have been working as a marketing executive for over a decade and have put together many successful post expo campaigns for companies such as…
The third paragraph should contain your offer in a couple sentences along with a couple bullet points about services you offer that relate to the reason you are reaching out to the prospect. Example: Some marketing initiatives we have been successful with implementing for post expo sales are;
* A
* B
* C
The Closing: This is where you make a one sentence statement that affirms the reason for the email whether it was to get an appointment or make a sale. Example: Is there a time next week that we can talk about your business goals and what you have in place to accomplish them? Or. To find out more information about XYZ or to make a purchase please call Mike at (555) 555-5555.
Note: When writing email marketing copy keep it short, something that can be read in no more then 1 min and personalize, personalize, personalize. A good measurement is if you can’t do the above mentioned steps then most likely you are sending an email out that is too broad, too long, less effective, and probably will be considered SPAM. So take the time to make it personal and you will have a much higher success rate.
I am not just the writer of this email but I am also a follower of this information and have had great success within my own marketing career.
If You Need Additional Help Please Contact
Blue Wave Design Studio - An SEO Website Design Firm
Info@bluewavedesignstudio.com
919-280-3578
A Few Basic Rules To Follow When Writing A Marketing Email Blue Wave Design Studio - To learn more about this author, visit Bill Ross's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Bill's articles
 | |
|
|  |
 | |
|
| |
 | ||
|
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Federal and State Laws Improve Web Site Conversions Authentic Leadership Entrepreneur Flight Manual Organized in 10 mins |
|
 | ||
 |
Top 50 Marketing Blogs
Top Blogs To Watch In 2008 | |
 |
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||