For Good SEO You Must Go Back To Basics
|
| Tweet |
|
Free PDF Download Search Results Relevancy and Website Conversion Rates - By Bill Ross |
As a search marketer I listen to many SEO podcasts and read many articles about SEO and organic rankings and whats "HOT" and whats "NOT" and many people claiming to know whats popular with Google and the search engines and the weight that each of the variables hold and what you should do to get the best organic rankings. I say the hell with all that uncertainty and fluctuation. If you design a search engine friendly site that follows all the basics of SEO your organic rankings will come. This is the foundation of SEO Web Design.
Top 5 Google Ranking Factors
SEOMoz released a document about the Google's algorithm and how it works and here are top 5 positive and top 5 negative factors from that document along with some of my own comments
Top 5 Positive Factors:
1. Keyword Use In Title Tag - In my opinion the most important factor for getting great search engine rankings!
The title tag is the heading that the search engines use to first determine if a page is relevant to what your searching for. Correctly engineering that tag to represent the page content is crucial to getting a good SEO foundation.
2. Meta Data and Description Tag
The Meta data and Description Tag is used to give more relevance to the page, although the search engines will read down the page and insert a description based on the keywords searched for if none are in the description tag.
3. Anchor Text Of Incoming Links
This goes back to link engineering and how important it is. Please read Link Engineering
4. Link Popularity Within The Site
5. Age Of The Site
Top 5 Negative Factors:
1. Server Is Often Inaccessible To Googlebot
2. Content Which Is Very Similar Or Duplicate to Existing Content On The Web
3. Spider Cant Get Into The Site To Crawl The Pages because of some spider trap you caused with a bad design or programming idea.
This should probably be #1 since if it cant get in it cant index and cache the pages.
4. Participation In Link Schemes (link farms) or Actively Selling Links
5. Duplicate Meta Tags On More Pages
Related Articles
|
Free PDF Download Search Results Relevancy and Website Conversion Rates - By Bill Ross |
|
About the Author: Bill Ross RSS for Bill's articles - Visit Bill's website I started this company after seeing a gap between the large SEO Firms that lacked in design ability and the traditional advertising agencies that have the design capabilities yet they lacked in SEO Web Design knowledge. We are here to bring the two worlds together. We have some of the best forward thinking SEO web design experts in the industry, and some of the top programmers and designers to build what you envision. Click here to visit Bill's website. Writing Search Engine Friendly Copy For Your Website for SEO Blue Wave Design Studio Professional Website Templates Are They Good For SEO and Website Design How Do I Make All Those Inbound Links Relevant To Improve My Ranking Blue Wave Design Studio Search Results Relevancy and Website Conversion Rates Getting Ranked In Google For Your Company URL or Name WHY |
Related Forum Posts
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva.
Over $50,000 raised and counting - Please keep sharing! Learn more.
Trending Articles
|
|
|
|
|
|
|
|
|
|
|
|
Like this page? PLEASE +1 it! |
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
Avoid These Employment Background Check Mistakes
Building a Lean Healthcare Value Stream
Amygdala Hijacks and what to do about them
Avoid These Employment Background Check Mistakes
Building a Lean Healthcare Value Stream
Amygdala Hijacks and what to do about them
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.







