How Do I Make All Those Inbound Links Relevant To Improve My Ranking Blue Wave Design Studio
How Do I Make All Those Inbound Links Relevant To Improve My Ranking Blue Wave Design Studio
What is the best way to do an inbound link campaign? Inbound links and inbound link strategies are the number one way to get an improved ranking within Google and can be compared to a vote for your site. With inbound links there are 3 attributes that you should implement to maximize the effectiveness when directing a link back to your site. For sake of explanation we are going to assign each of those 3 attributes 1 point each.
1. Do the inbound links contain the keyword that relates to the page it's linking to? For example, if the link is going to point back to a page on your site about tennis shoes, the link text should read something like "New Brand of Tennis Shoes", basically the words "tennis shoes" should be in the title of the text link. In essence what happens is the search engine reads the title of the text link, then follows the link back to your site and reads the title tag on the page it's linked to, and says "is this page what the title of the text link said it was"? If it is, then you get a point, so you're at 1 out of 3.
2. Do the inbound links reside on a web page that is relevant to your site? For example, if your site had sports shoes for sale, putting a link on a site that has a lot of information about sports, or a blog that dealt with sports would be a good thing. Where as, if you were to put a link on a site or blog that dealt with something irrelevant, like pottery, the relevancy would not be powerful. This is one of the many dangers of using a "link farm" to put links out there for your small business, they just scatter the links around and rarely hit a site that is relevant to your site and actually hurt your link popularity. So keep the links that point to your site located on other pages that are relevant to your site. If you do that, you get another point so you're at 2 out of 3.
3. Finally, does the site that the inbound link resides on have good page rank in itself? Granted this is not something that you can completely control, yet it still can be monitored. You will have to put less inbound links out there if your inbound links reside on highly trafficked and highly ranked sites, and more inbound links if you use sites that are less trafficked. Keep in mind both #1 and #2 above need to take place for #3 to matter. If you get the inbound links pointing to your site located on higher trafficked and respected sites you can give yourself 1 point for a total of 3 out of 3.
Note: Once you get inbound links, it only helps you as long as the link is active on the other site, so they are more of a short term boost unless managed well.
If You Need Additional Help Please Contact
Blue Wave Design Studio - An SEO Website Design Firm
Info@bluewavedesignstudio.com
919-280-3578
How Do I Make All Those Inbound Links Relevant To Improve My Ranking Blue Wave Design Studio - To learn more about this author, visit Bill Ross's Website.
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How Do I Make All Those Inbound Links Relevant, To Improve My Ranking?
What is the best way to do an inbound link campaign? Inbound links and inbound link strategies are the number one way to get an improved ranking within Google and can be compared to a vote for your site. With inbound links there are 3 attributes that you should implement to maximize the effectiveness when directing a link back to your site. For sake of explanation we are going to assign each of those 3 attributes 1 point each.
1. Do the inbound links contain the keyword that relates to the page it's linking to? For example, if the link is going to point back to a page on your site about tennis shoes, the link text should read something like "New Brand of Tennis Shoes", basically the words "tennis shoes" should be in the title of the text link. In essence what happens is the search engine reads the title of the text link, then follows the link back to your site and reads the title tag on the page it's linked to, and says "is this page what the title of the text link said it was"? If it is, then you get a point, so you're at 1 out of 3.
2. Do the inbound links reside on a web page that is relevant to your site? For example, if your site had sports shoes for sale, putting a link on a site that has a lot of information about sports, or a blog that dealt with sports would be a good thing. Where as, if you were to put a link on a site or blog that dealt with something irrelevant, like pottery, the relevancy would not be powerful. This is one of the many dangers of using a "link farm" to put links out there for your small business, they just scatter the links around and rarely hit a site that is relevant to your site and actually hurt your link popularity. So keep the links that point to your site located on other pages that are relevant to your site. If you do that, you get another point so you're at 2 out of 3.
3. Finally, does the site that the inbound link resides on have good page rank in itself? Granted this is not something that you can completely control, yet it still can be monitored. You will have to put less inbound links out there if your inbound links reside on highly trafficked and highly ranked sites, and more inbound links if you use sites that are less trafficked. Keep in mind both #1 and #2 above need to take place for #3 to matter. If you get the inbound links pointing to your site located on higher trafficked and respected sites you can give yourself 1 point for a total of 3 out of 3.
Note: Once you get inbound links, it only helps you as long as the link is active on the other site, so they are more of a short term boost unless managed well.
If You Need Additional Help Please Contact
Blue Wave Design Studio - An SEO Website Design Firm
Info@bluewavedesignstudio.com
919-280-3578
How Do I Make All Those Inbound Links Relevant To Improve My Ranking Blue Wave Design Studio - To learn more about this author, visit Bill Ross's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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