Writing Search Engine Friendly Copy For Your Website for SEO Blue Wave Design Studio
Writing Search Engine Friendly Copy For Your Website for SEO Blue Wave Design Studio
Let’s talk unique web page content and SEO content strategy. A year ago I would have said go and write yourself all the content your little heart desires and you will get a good ranking and be fine in regards to SEO. But as mentioned in my Inbound Link Article, inbound links are valued very highly in regards to SEO and ranking when marketing within Google.
So, web page content is very important in not only the search engines eyes but also in the perception and eyes of your viewer. The more unique web page content you have the more the visitors to your site will think of you as an expert in your field. The search engines look at the unique content in somewhat of the same way, and they will give a good ranking to the page because they feel it’s pertinent to what the person who searched for the information is actually looking for.
So there are 2 parts to web page content and your SEO content strategy, well besides the fact it has to be well written.
1. The first part is it must be unique: This means for example on any given webpage no more than 30% of the information on that page can be identical to another web page on the web. There will always be some level of overlay but 30% is a good number to stay below.
2. The second part is it must be relevant: This means if the site is about tennis and the page is about tennis shoes you need to have content that pertains to tennis shoes on the page, yes that sounds obvious but you would be surprised at the number of sites we see that just don’t follow this rule well.
So, how is relevancy defined within the search engines? It’s a combination of the keywords in the Title Tag, URL String, and meta-tags and how densely they are within the content of the pages. A good keyword density is around 5% and Google is very strict with this so do not over this percentage. This number is derived by counting all the words on the page (which can be done in Word), taking the first keyword and figuring what percentage of the words that keyword makes up on the page.
3 Things not to do or in time you will get banned:
1. Don’t hide text on the page by making it the same color as the background to help with SEO, you will get banned.
2. Don’t stack a page full of keywords at the bottom to try and get your keyword density higher to help with SEO, you will get banned.
3. Don’t put a lot of text on a page so that the user has to scroll for more then a second to read it all. With the recent update in Google this gives you a penalty, and enough penalties, let me hear you say it “you will get banned”.
PS: It usually takes around a year to get a site off the banned list with Google. Our SEO Firm uses only white hat tactics when doing SEO on your web design.
If You Need Additional Help Please Contact
Blue Wave Design Studio - An SEO Website Design Firm
Info@bluewavedesignstudio.com
919-280-3578
Writing Search Engine Friendly Copy For Your Website for SEO Blue Wave Design Studio - To learn more about this author, visit Bill Ross's Website.
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What Is It You Want To Say And How Does That Translate To Rankings?
Let’s talk unique web page content and SEO content strategy. A year ago I would have said go and write yourself all the content your little heart desires and you will get a good ranking and be fine in regards to SEO. But as mentioned in my Inbound Link Article, inbound links are valued very highly in regards to SEO and ranking when marketing within Google.
So, web page content is very important in not only the search engines eyes but also in the perception and eyes of your viewer. The more unique web page content you have the more the visitors to your site will think of you as an expert in your field. The search engines look at the unique content in somewhat of the same way, and they will give a good ranking to the page because they feel it’s pertinent to what the person who searched for the information is actually looking for.
So there are 2 parts to web page content and your SEO content strategy, well besides the fact it has to be well written.
1. The first part is it must be unique: This means for example on any given webpage no more than 30% of the information on that page can be identical to another web page on the web. There will always be some level of overlay but 30% is a good number to stay below.
2. The second part is it must be relevant: This means if the site is about tennis and the page is about tennis shoes you need to have content that pertains to tennis shoes on the page, yes that sounds obvious but you would be surprised at the number of sites we see that just don’t follow this rule well.
So, how is relevancy defined within the search engines? It’s a combination of the keywords in the Title Tag, URL String, and meta-tags and how densely they are within the content of the pages. A good keyword density is around 5% and Google is very strict with this so do not over this percentage. This number is derived by counting all the words on the page (which can be done in Word), taking the first keyword and figuring what percentage of the words that keyword makes up on the page.
3 Things not to do or in time you will get banned:
1. Don’t hide text on the page by making it the same color as the background to help with SEO, you will get banned.
2. Don’t stack a page full of keywords at the bottom to try and get your keyword density higher to help with SEO, you will get banned.
3. Don’t put a lot of text on a page so that the user has to scroll for more then a second to read it all. With the recent update in Google this gives you a penalty, and enough penalties, let me hear you say it “you will get banned”.
PS: It usually takes around a year to get a site off the banned list with Google. Our SEO Firm uses only white hat tactics when doing SEO on your web design.
If You Need Additional Help Please Contact
Blue Wave Design Studio - An SEO Website Design Firm
Info@bluewavedesignstudio.com
919-280-3578
Writing Search Engine Friendly Copy For Your Website for SEO Blue Wave Design Studio - To learn more about this author, visit Bill Ross's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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