Bill Ross Articles

Writing Search Engine Friendly Copy For Your Website for SEO Blue Wave Design Studio - Click To Read Article
What Is It You Want To Say And How Does That Translate To Rankings? Let’s talk unique web page content and SEO content strategy. A year ago I would have said go and write yourself all the content your little heart desires and you will get a good ranking and be fine in regards to SEO. But as mentioned in my Inbound Link Article, inbound links are valued very highly in regards to SEO and ranking when marketing within Google.

Search Results Relevancy and Website Conversion Rates - Click To Read Article
By keeping the page graphically relevant to the search term that a visitor is coming to your site from an organic search results is a key to increasing conversion. Each page of your website should be optimized for specific keywords and represents a product or service that you want someone to see (if its not then you have other concerns).

Professional Website Templates Are They Good For SEO and Website Design - Click To Read Article
We have all seen those websites that have pre-made professional website templates and offer them to you for crazy lowball prices, or even the ones that are more expensive and claim to be SEO optimized. We think that’s great as long as you don’t plan on being ranked well or if you don’t mind spending hours of time, that should be spent on your business, trying to squeeze the content and graphics into a design that was not made specifically for your business needs, wants, and goals.

Local Visibility Search Engine Optimization Blue Wave Design Studio - Click To Read Article
Local Search is one of the primary “blue oceans” overlooked by many businesses that are trying to conquer the world right out of the gates, and by doing so, are missing the amazing business potential from the local, state and regional markets (aka tripping over million dollar bills to pick up dimes). This localized business opportunity that is being missed contains the greatest potential for repeat customers, referrals, and to drive sales throughout the year.

How Do I Make All Those Inbound Links Relevant To Improve My Ranking Blue Wave Design Studio - Click To Read Article
What is the best way to do an inbound link campaign? Inbound links and inbound link strategies are the number one way to get an improved ranking within Google and can be compared to a vote for your site. With inbound links there are 3 attributes that you should implement to maximize the effectiveness when directing a link back to your site. For sake of explanation we are going to assign each of those 3 attributes 1 point each.

Getting Ranked In Google For Your Company URL or Name - WHY? - Click To Read Article
I hear it a lot from companies that they “don’t need to do SEO” because they have great rankings. But when I ask them what primary and secondary keywords and themes they are ranked on the only thing they seem to be ranked on is their company name or company URL, and some aren’t even on either of those.

For Good SEO You Must Go Back To Basics - Click To Read Article
As a search marketer I listen to many SEO podcasts and read many articles about SEO and organic rankings and whats "HOT" and whats "NOT" and many people claiming to know whats popular with Google and the search engines and the weight that each of the variables hold and what you should do to get the best organic rankings.

Flash Sites and External Link Campaigns - Click To Read Article
When you look at it from that viewpoint, external linking is imperative to let the search engines into your site because as you know search engine spiders can not follow links that are within flash scripts.

A Few Basic Rules To Follow When Writing A Marketing Email Blue Wave Design Studio - Click To Read Article
There are a few rules you might want to follow to get a good response without getting slapped with a SPAM warning when writing good email marketing copy. The three components that need to be personalized are the subject line, the message, and the closing. Granted the way to write a letter is nothing you wouldn't have learned in any 2nd grade English class, but what you say and what you don’t say is the most important in a marketing email.

10 Things That Hurt Your Search Engine Rankings - Click To Read Article
What Hurts Your Search Engine Ranking? Lets Find Out... The engineers at our SEO firm have done tests on sites that they have built to really put SEO Website Design to the test and reach the boundaries of what helps and hurts Search Engine Optimization.


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