Google Primer: 10 things you need to know (Part 2)

Guest post by: Bill Golden
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Fun with Google Voice-to-Text - By Bill Golden

There is rampant misconception regarding how Google works, as related to Search Engine Optimization (SEO). I hear these misconceptions so much that I decided to write a Top 10 list of things you need to know about Google. We continue with the reasons six through ten!

6. The more often you meaningfully change your website, the more often Google will visit your website. Yes, Google bots can be trained. google can visit your site today and then visit it next week. If there has been a meaningful change within that time frame, you Google bot may just decide to come back in 4 days versus a week. I once conducted a multi-website test to see if i could train a Google bot to visit more frequently. Results are that indeed I can! Visit intervals went from once a month to, in some cases, once every few days.

7. Google loves good, relevant content. This is all a Google bot really wants. Your web content needs to make sense, seem natural, be to the point, and be relevant for a particular web search. If it isn't, your Google bot will move along to better content.

8. If you aren't the best search result, you won't be at the top. Compare your web pages to your competitor's web pages. Make sure your page has better content than the other guy's. As a rule, a worthless, irrelevant web page will not be ranked ahead of yours. many people claim they want to have a "clean looking" website. If this means a website with minimal content, Google doesn't have much to work with and the web page may never bee seen by anyone.

9. DO NOT get on Google's "bad" list. There are a ton of "at the top, guaranteed" claims out there. Some of these techniques are what is called "black hat," meaning the approached has been flagged as illegal or in the very least, not playing fair. You must always do the right thing and play fair with Google.

10. Play in the Google sandbox. Speaking of playing fair, be sure to take advantage of very tool or technique offered by Google. They may say it won't guarantee you page-one rankings, but it certainly shouldn't hurt you. Better to play in the Google sandbox than to not give yourself a chance. Follow guys like Google's Matt Cutts on Twitter. He regularly shares little morsels of wisdom that will really help you. Google has a whole series of great topics on their YouTube Channel. You need to check it out.

So there you have it. I'm sure you can come up with a few more "must know" things about Google, but if you get a handle on these ten items, you'll you be off to a great start and way ahead of the game.

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Fun with Google Voice-to-Text - By Bill Golden

About the Author: Bill Golden

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Bill Golden, founder of Golden Web Design Services, has grown up with technology since the early 1980s. As the first “PC Guru” for a US Midwest Fortune 500 company, he directed a variety of corporate development initiatives over a 17 year period. Bill then managed a technical training company before starting his own consulting practice in 2001, specializing in website development, marketing, and search engine optimization. If you are interested in learning more about how Bill can help improve your website rankings, you can reach him at http://www.goldenwebs.biz, http://www.facebook.com/goldenwebs, or http://www.twitter.com/goldenwebs.
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