How to use Typos to your Website Advantage
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You would be surprised to know how often someone enters a misspelled word as part of their web search. I do it multiple times a day because I am such a speed typist. Many businesses (and less than honorable ones) purchase domain names that are typos of the real domain name, just to get you to their site. For example, enter amzon.com into your web browser and see how it gets forwarded to amazon.com. Amazon took care of that typo for you.
Here is one of the less-than-desirable websites taking advantage of typos. In your browser, enter ebya.com and you will see a links-only page that goes to a search portal listing all kinds of eBay-type places, but not taking you to eBay at all. By the way, ebya.com is registered by an entity located in Gdynsk, Poland.
There are even websites that will generate domain name and keyword typos for you! Just do a web search on “typo generator website” or “keyword typo generator” to learn more.
Although it does happen at times, it is considered tacky to have typographical errors in the title or content areas of our website. We want to look as professional as possible. So, just how does one get typos on a webpage without it looking tacky?
There are two ways to do it. First is to add a section at the bottom of your web page, way down below the main page area, which lists something called “Relevant Research Terms” or something similar. In this section, you can put not only additional page-relevant keywords, but your most important typos as well. Most website visitors will never read this section and even if they do, they can accept that a typo could be a legitimate research term.
The second way is to add keyword typos to your META Keyword tag. Although it is widely believed that most search engines do not make heavy use of this section any more, they may use it for general indexing (not ranking) purposes. And, since it is not text that a web visitor will ever see, why not use it as well?
Actually, there is a third way to get a keyword typo on your website, but it is a bit trickier to implement. You can add it to your page Title tag, but you should space it out so far that it does not appear in the web browser title area. You should only use your most important typo and only use it once. Keep in mind that most browsers will display between 60 and 90 characters, so to be safe, you should get out beyond 120 characters before adding your typo word. Search engines do read this and it has been repeatedly tested and verified over the years.
Well, there you have it. You can now use typos to your advantage on your website. As with most anything else web design related, use this technique in moderation and be sure to check your website by doing typo searches to see just how well it works. Happy typo-ing!
How to use Typos to your Website Advantage - To learn more about this author, visit Bill Golden's Website.
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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