Identifying Your Websites Target Audience
Identifying Your Websites Target Audience
When was the last time you visited a website and you either a) wondered who the website was intended for or b) could not understand what the website was talking about (as in, the words used within the site)? It may or may not have ever happened to you, but you will run across a website like this, in time.
Website visitors can be very forgiving when visiting a website – they fill in the blanks where content may be missing or they just skip over the words which are foreign to them, hoping to still make sense out of the web content. Search engine “bots,” however, may not be so forgiving. Either the particular website or web page makes sense to them or it does not and, many times, the website simply does not get the job done.
Take a landscape company website, for example. The site may focus on the term “landscape design/build company,” but as a homeowner, you would never search for that term. Rather, you would enter something like “landscape trees” or “install home landscape.” In this instance, the two of you are speaking two different languages and are not connecting at all.
As you think about content for your website, consider two things. First, who is your target audience and second, are you speaking their language? It is quite possible for a website to have more than one target audience. For example, a website can target customers, wholesalers, and distributors. However, this web content needs to be on separate pages and be specific to each targeted audience. You need to ensure that the language you use on the web page is the language a web searcher will use when looking for a product or service you may offer.
Search engine optimization is all about using the correct words in your content and it is critically important to feed your search bots the ideal words your target audience will use when conducting a web search. There are a variety of tools you can use to see exactly what web searchers are entering when using search engines, some of which are quite affordable. These tools will be covered in greater detail in a separate article.
Identifying Your Websites Target Audience - To learn more about this author, visit Bill Golden's Website.
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Many times, websites are created without any thought given to exactly who the website is for and how (or even if) the website reached the intended audience. Knowing your audience may just be the most important consideration in website design and search engine optimization.
When was the last time you visited a website and you either a) wondered who the website was intended for or b) could not understand what the website was talking about (as in, the words used within the site)? It may or may not have ever happened to you, but you will run across a website like this, in time.
Website visitors can be very forgiving when visiting a website – they fill in the blanks where content may be missing or they just skip over the words which are foreign to them, hoping to still make sense out of the web content. Search engine “bots,” however, may not be so forgiving. Either the particular website or web page makes sense to them or it does not and, many times, the website simply does not get the job done.
Take a landscape company website, for example. The site may focus on the term “landscape design/build company,” but as a homeowner, you would never search for that term. Rather, you would enter something like “landscape trees” or “install home landscape.” In this instance, the two of you are speaking two different languages and are not connecting at all.
As you think about content for your website, consider two things. First, who is your target audience and second, are you speaking their language? It is quite possible for a website to have more than one target audience. For example, a website can target customers, wholesalers, and distributors. However, this web content needs to be on separate pages and be specific to each targeted audience. You need to ensure that the language you use on the web page is the language a web searcher will use when looking for a product or service you may offer.
Search engine optimization is all about using the correct words in your content and it is critically important to feed your search bots the ideal words your target audience will use when conducting a web search. There are a variety of tools you can use to see exactly what web searchers are entering when using search engines, some of which are quite affordable. These tools will be covered in greater detail in a separate article.
Identifying Your Websites Target Audience - To learn more about this author, visit Bill Golden's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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