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Guest post by: Bill Golden Become an Author

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Keyword overload can absolutely kill a web page, confusing both your website visitor and search engines. So, “What is keyword overload?” you may ask. There are two types of keyword overload that occur regularly on websites all over the world. Let’s discover what they are and why they occur.

The keyword overload phenomenon occurs in one of two ways. First, in an effort to convince search engines that a particular web page is about a specific thing, we use the keyword so much that the text looks more like spam than it does good content. Yes, it is possible to use a keyword so much that, not only does it look unnatural to website visitors, it looks unnatural to search engine “bots” as well.

Second, keyword overload occurs when we have too many keywords we want to emphasize on a given web page. Website visitors can not figure out exactly what the web page is about – and neither can search engines. When a search engine processes the web page and then compares it to other similar pages, our page receives a low score because it really ends up being about nothing specific at all.

Our first type of keyword overload is easily curable. You need to make sure that a particular keyword does not appear more than 3-5% of the time on a given web page. You can easily check this with Microsoft Word. First, copy the text to a new Word document, mark the block of text, then click Tools, Word Count and you will have the number of words on the page. Next, do a search on the keyword phrase in the body of text. Now, just do your regular percentage calculation and you will know what is called “keyword density” for the page. An even easier way to check your keyword density is to visit the Optimization page at our Goldenwebs.biz website.

The second type of keyword overload sometimes results when we either a) can’t come up with good website content for each of our products and services or b) we become lazy. There once was a client who performed fifteen different services, but didn’t want to make the website investment necessary to have the appropriate pages for each service. The result was a couple of web pages that discussed many services offered by the company. Website visitors did not get to learn much about the services and search engine bots concluded that the page was about a lot of a little, but not enough of any one thing. The result was low and sporadic search engine rankings. Once the client understood the problem, additional pages were added and the problem was solved.

In reality, search engines have grown more savvy over the years and may not be quite so keyword density-focused. However, this is still an excellent guide to make sure you are not perceived as keyword “stuffing” on a particular web page. Bottom line – just write good, focused, keyword centric content and your web page will meet the needs of both your website visitors and search engines. Happy writing!

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