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Snag Some Low-hanging Keyword Fruit

Written by: Bill Golden

Article Overview: Many times, we agonize over not being found on the Internet. In some of these situations, however, improving our website ranking will require more work than we realize or our expectations are unrealistic. One strategy for increasing the number of visitors to your website is to go after "low-hanging keyword fruit!" In this article, we will explore just what this fruit is and how your can grow it.

Snag Some Low-hanging Keyword Fruit

Your website may be one whose keywords are very highly competitive. Let’s say you sell a service, such as interior decorating. This just happens to be a fairly competitive keyword phrase or “keyphrase,” so much so that Google shows over 3 million results. The odds of you being a first page result for this search are pretty low.

Before we go any further, you are probably wondering what in the world is “low-hanging keyword fruit.” Let me explain – it’s a take-off on the phrase “low-hanging fruit,” as in, fruit that is easy to reach or obtain. In keyword-eze, low-hanging fruit are those keyphrases that you can easily do well with. There may not be a lot of fruit, but when there is, you will be the one to snag it.

Back to our interior decorating example, since you probably won’t be a first page result (or even a10 page result) for this search, you need to be more specific. This, by the way, is how many people search. Let’s try adding the word, Ohio, to our keyphrase and see what happens. Well, what do you know – our results dropped to a tiny 598,000. That is much easier to compete for, but not a guarantee by any means.

If we add Columbus, we have this keyphrase, “interior decorating Columbus Ohio” and our results drop to 349,000. However, maybe our customer base lives in our part of Columbus, Ohio where we really want to do the most business. Let’s go with a small community in northeast Columbus, called Gahanna and see what we get. Yes! We now have a tiny 3,350 results and we can win that one.

The neat part about this approach is that most others have not thought to apply this technique. By listing all of the communities you serve in a geographic area, you can begin to snag some of this low-hanging fruit.

You can also apply this method to other products and services, such as parts for slot cars or a specific software application for small businesses. With this approach, you can add a “Relevant Research Terms:” section at the bottom of a web page. These terms should be things that are talked about elsewhere on the page, but if they are unique enough, just placing them in this “Relevant Research Terms” section will qualify as low-hanging fruit.

Give it a try and see what kind of low-hanging keyword fruit you can produce. Happy picking!

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Article Tags: key phrase, keyword, relevant, research, search, snag, terms, website



Related Forum Posts
Re: Keyword Selection - Hi All, Very interesting topic of discussion! Website success mainly depends upon the target keywords so the keywords should be relevant to website theme. Long tail keywords often rank easily in SERP. You can also use Ad word Keyword tool for keyword selection. Keyword having less competition and high monthly search volume are easy to rank.
Re: Best Internet Marketing Strategies - I'd disagree with the first point. Keyword research is important, but it should not be the complete focus when doing niche research. A niche is typically made up of thousands of keywords, and researching them all is very difficult, because the keyword tools won't tell you what most of them are. Plus a niche is not a bunch of keywords, it is a demographic interested in a particular topic. You need to learn about the people in this demographic. Keyword research tells you their search habits and gives clues to competitiveness and potential profit, but you are looking at through a very narrow window of a much bigger picture.
Re: New SEO Tool from WordStream - Looks like a new one. Need to explore for its intuitiveness. I use IBP and Keyword elite. Thanks Robert
Re: New Video - Make Money Online Selling Advertising - Hi Evan, I thought I'd been a bit dumb, but when I checked the Google Keyword Tool today I couldn't find the CPC info, so thanks for mentioning that I need to turn it on!
Re: How To Pick Keywords To Rank For - Hi Anelly, You can also use the Google Keyword Tool to get # of searches per month for each keyword. I find it to be the most accurate measure because it's using Google's actual data.


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