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The Art of Search Engine Submission

The Art of Search Engine Submission

Submitting your website to a search engine for indexing sounds straightforward enough, right? Not so fast, my friend. OK, actually, it is a pretty simple process. However, there are smart and not smart ways to get the job done and the smarter you are, the more success you will have.

Hand-submit your website to the “big three.” Actually, it’s more like the big one, medium two, and tiny three, but Google, Yahoo, and MSN comprise the main search engines to expend your energy on. These three search engines make up more than 80% of the total search engine market share! Each search engine has a manual process for submitting your website to them and you need to be sure you use this manual method for the greatest success. Google, especially, hates to think that your website submission comes from some computer program or automated online service. Sometimes they can tell, so why take the risk? If you don’t know how to find where to manually submit your website, let me know and I will send you the links.

Use automatic submit for the hundreds of “lesser” search engines. You can either use software (do a Google search for “SEO Studio”) or online services (do a Google search for “free website submission” or similar) to help you automatically get your site subscribed. With either of these automatic tools, you may need to fill out some search engine-specific qualifying information, such as description or category and many want you to provide an e-mail address.

One very important tip regarding e-mail addresses is to NEVER give out your real e-mail address (or any e-mail address you care about) throughout this auto-submit process. Instead, use disposable e-mail address, such as is offered by Yahoo, and you can create a special e-mail address for each of all of the search engines you will be auto-submitting to. Then maybe 30 days later, once all of the search engines have had a chance to visit your website, you can simply delete the disposable e-mail accounts and you’re all set – and without all the SPAM.

For either method, when a search engine asks for a website description, have something already developed that will be both catchy and relevant. Be sure to integrate your most important keywords into the website description.

Even if you don’t ever submit your website to search engines, chances are that they will find you anyway. However, for the best success in getting your site indexed as soon as possible, it is best to follow the steps outlines above. And, if you ever do a major website upgrades, you may wish to consider doing another hand-submit to Google, Yahoo, and MSN, just to let them know.

I have seen Google check out a brand new website in as little as two weeks, but typically it’s more like a month or two. Either timeframe is far better than their standard disclaimer about taking months to visit your website for the first time.

The sooner you get your website to search engines, the better. You don’t need to wait until your site is perfect, but make sure you have a fair amount of relevant content developed and in place on your site. This will give search “bots” something good to chew on as they check your website out and will help to ensure a long and happy search engine relationship.





The Art of Search Engine Submission - To learn more about this author, visit Bill Golden's Website.

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John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Bill Golden
(Visit Bill's Website) Bill Golden, founder of Golden Web Design Services, has grown up with technology since the early 1980s. As the first “PC Guru” for a US Midwest Fortune 500 company, he directed a variety of corporate development initiatives over a 17 year period. Bill then managed a technical training company before starting his own consulting practice in 2001, specializing in website development, marketing, and search engine optimization. If you are interested in learning more about how Bill can help improve your website rankings, you can reach him at http://www.goldenwebs.biz.

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