Why Reciprocal Linking is a So-So Idea
Why Reciprocal Linking is a So-So Idea
In the majority of cases, the two parties involved in reciprocal linking are of the same “low ranking” stature. Both websites are maybe start-ups or are in a highly competitive industry. In some cases, the websites are in no way related and all the two website owners get is a “feel good” thing that they are each doing something nice for the other person.
To have a successful experience with reciprocal linking, you need to find someone in a complimentary industry (ideal, but not mandatory) that is valued more highly than your website. Google has something, called PageRank, that ranks web pages throughout the world. You can add this to your web browser by installing Google’s toolbar and activating PageRank. You want to reciprocate with a website that has a higher page rank than yours – it’s kind of like an average athlete being made better by playing with outstanding athletes. The higher ranking website can actually pull you up the rankings list and that is a very good thing. Of course, you have to hope they don’t spurn you because you are a lower ranked site than theirs.
You may have heard of link farms or some similar term. Link farms are websites that collect links from all over the place. You subscribe to the link farm and agree to create a page on your website that will link to a bunch of other websites and in turn, a bunch of other websites will link to yours. This was really popular a couple of years ago, but it is not considered to be a very bad idea. Search engines may blacklist your website if they discover that you are doing this. In addition, you end up with a bunch of possibly horrible and sometimes irrelevant links on your website. It does not reflect well on you at all.
I tried a link farm once. It had a nice approach in that you could select which categories of links you wanted to include, making your links more relevant. It was still horrible. Some of links were from countries I never heard of and the websites were absolutely atrocious. It’s a really bad idea.
It is better to do the work to get quality reciprocal links and, most importantly, to make sure your website is a quality site as well. If you are willing too do the work, you can turn this so-so idea into a pretty good one. Give it a try!
Why Reciprocal Linking is a SoSo Idea - To learn more about this author, visit Bill Golden's Website.
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Most likely, you have heard the term, reciprocal (or two-way) linking. This is basically when you say, “I’ll link to you if you link to me.” Most of the time, this is improperly done and does not result in the results you seek. Let’s learn why in this article.
In the majority of cases, the two parties involved in reciprocal linking are of the same “low ranking” stature. Both websites are maybe start-ups or are in a highly competitive industry. In some cases, the websites are in no way related and all the two website owners get is a “feel good” thing that they are each doing something nice for the other person.
To have a successful experience with reciprocal linking, you need to find someone in a complimentary industry (ideal, but not mandatory) that is valued more highly than your website. Google has something, called PageRank, that ranks web pages throughout the world. You can add this to your web browser by installing Google’s toolbar and activating PageRank. You want to reciprocate with a website that has a higher page rank than yours – it’s kind of like an average athlete being made better by playing with outstanding athletes. The higher ranking website can actually pull you up the rankings list and that is a very good thing. Of course, you have to hope they don’t spurn you because you are a lower ranked site than theirs.
You may have heard of link farms or some similar term. Link farms are websites that collect links from all over the place. You subscribe to the link farm and agree to create a page on your website that will link to a bunch of other websites and in turn, a bunch of other websites will link to yours. This was really popular a couple of years ago, but it is not considered to be a very bad idea. Search engines may blacklist your website if they discover that you are doing this. In addition, you end up with a bunch of possibly horrible and sometimes irrelevant links on your website. It does not reflect well on you at all.
I tried a link farm once. It had a nice approach in that you could select which categories of links you wanted to include, making your links more relevant. It was still horrible. Some of links were from countries I never heard of and the websites were absolutely atrocious. It’s a really bad idea.
It is better to do the work to get quality reciprocal links and, most importantly, to make sure your website is a quality site as well. If you are willing too do the work, you can turn this so-so idea into a pretty good one. Give it a try!
Why Reciprocal Linking is a SoSo Idea - To learn more about this author, visit Bill Golden's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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