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You Need Inbound Links To Your Website

Written by: Bill Golden

Article Overview: Have you ever compared your website to that of a competitors and wonder how they rank higher than you when your content is similar to theirs? One reason may be the amount of inbound links they have.

You Need Inbound Links To Your Website

Have you ever compared your website to that of a competitors and wonder how they rank higher than you when your content is similar to theirs? One reason may be the amount of inbound links they have.

Inbound links occur when some other (and hopefully relevant) website links their website to yours. It is important to note that this is not the same as reciprocal links/linking and we will discuss that in another article. Relevant inbound links from a highly regarded website can give your rankings a tremendous boost and, in fact, even your entire website. Let me share a personal story to underscore this.

For years, I have been giving away information as to resume enhancement and personal marketing. On one page of the website, I talked about interview bloopers. There was a writer on a very large website (that has the word About for the domain name) who stumbled across my website with a very obscure search for interview bloopers. In the article, the author mentioned my website and included a link to me. Shortly thereafter, my search engine rankings went through the roof, so to speak and now I get hundreds of hits a day from people looking for resume words, action resume words, etc. Try searching in Google for the phrase, resume words, you typically find me somewhere between page one and page four out of more than a 16.7 MILLION search results (look for the word, FacilitatorGuy and bgolden in the result text. This is simply outstanding.

So as you can see, having a quality inbound link can be worth its weight in gold. Having said that, however, you won’t get that kind of result all of the time and it can take a bit of work to get one of those quality inbound links. The concept is sound, regardless.

How can you get some inbound links? First, look for business on the web that offer complimentary services to yours and who maybe don’t care if you link to them or not. Ask these websites if they would mind linking to you, maybe even in exchange for some type of service or discount. Second, start writing some relevant articles and get them published in article directories. Your articles need to link back to you at some point. If the article directory is valued by search engines or, more importantly, if some big name website runs across your article and includes it in their website, you will have the inbound link you seek.

There is a really nice (and free) tool offered by Axandra – enter the phrase, “Link Popularity Check” in your search engine to find it. This will tool will list a variety of existing websites, some of which are giant-sized ones, and then you can add yours to the list. You will quickly get a feel for how many inbound links you have and how your number of inbound links stands up to the big boys.

Hopefully, this is enough information to get your creative wheels turning so you can increase the number of inbound links you have and improve your page rank results as well. Keep working at it and you will have success!

Related Articles
  How Do I Make All Those Inbound Links Relevant To Improve My Ranking Blue Wave Design Studio
  Measure inbound links
  Inbound Links are VERY Important!
  Link Exchange Strategies – Tips to ensure a WIN-WIN Link Strategy for your Website
  How to Determine the Value of a Link

Article Tags: article, check, competitors, directory, engine, Google, inbound, inbound links, link, marketing, phrase, popularity, ranking, relevant, search, text, website



Related Forum Posts
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?
Re: Top 5 Magazines For SEO - Hi, Thanks for the links GT, I already subscribe to Website Magazine but must admit that is the only one. Maybe I shoud cast my net a bit wider to see what the others have to offer, regards, Mal.


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