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How do You Track Your Website Keywords?

Written by: Bill Golden

Article Overview: So, you have worked really hard to have a content and keyword-rich website and feel like you are doing pretty well. However, you don’t really know how well you are doing for any but the most obvious keywords. How can you get a better handle on how you are doing? Let’s explore!

How do You Track Your Website Keywords?

So, you have worked really hard to have a content and keyword-rich website and feel like you are doing pretty well. However, you don’t really know how well you are doing for any but the most obvious keywords. How can you get a better handle on how you are doing? Let’s explore!

Let’s say you have a website that offers personal training services and you are located in Cincinnati, Ohio. You want to be on page one for a search like “personal training Cincinnati Ohio” and you discover that you are on page one. But when you search for “sports training Cincinnati Ohio,” you are not on page one and, for that matter, you aren’t even on page five. Unfortunately in this case, you don’t have any idea where you are – you just know you are not on page one. So, why should you care?

No matter what page you are on, you need to know where you are so you can determine how much work you need to do and/or if it even worth trying to improve your rankings for that particular keyword term. Most of the time, it is worth the effort.

There are a few excellent tools out there that can help you figure out where you are with keywords. One such tool is called SEOStudio – you can easily find that product with a search engine query. SEOStudio allows you to, among other things, enter all of your keywords, some search engines to track, and yours plus some other websites for comparison. You can drill down up to 500 results deep and discover exactly where you rank. You can compare your keyword ranking against that of your competitors to see where you come out on top and where they do. SEOStudio is not free, but it is competitively priced and the company is very responsive to questions.

Another great tool for tracking your keywords is called StatCounter, which you also can easily find via a search engine query. StatCounter provides a small snippet of customized code that you place inside every page on your website you wish to track. Once the code is in place, StatCounter tabulates and reports what keywords and keyphrases people have used that landed them on your website. You will be amazed at how people sometimes find you. Once you have this valuable information, you can further optimize your website for these keywords as well. StatCounter does a variety of other things as well, such as let you know where your web visitors came from and best of all, it’s FREE!

Armed with the knowledge gained from these tools, you can better focus your time and energies on those keywords that you need to boost your sales and give you the most “bang for your buck.” Have fun!

Related Articles
  Keyword Selection For Search Engine Optimization SEO
  Get Your Keyword Research Right
  Key Factors In SEO
  Quick Way To Track Keyword Rankings
  Is your Website Doomed for Failure?

Article Tags: free, keywords, SEO, SEOStudio, StatCounter, website



Related Forum Posts
Re: What Keyword techniques do you use? - - How do you choose your keywords? ANS:- I search on Google ad word keyword tool, find relevant keywords on my websites and get some keywords from competitors website. - Where do you place them in your content? ANS:- I place them in my website content specially according to their relevancy with the page. - How frequently do they appear in an article? ANS:- I give 2 links on my keywords in article which point back to my website. - What challenges do you have trying to use keywords in your content? ANS:- Sometimes target high competition keywords - What questions do you have? ANS:- While choosing keywords, what should take care else! and what should be the competition. - What recommendations? ANS:- Search on Google, Yahoo, Bing by entering one keyword you will get number of keywords.
Re: How Do You Really Estimate Search Engine Traffic? - Hi Jeff, That's a great tip, and I agree that's probably the best way to go about finding out exact results on search traffic and conversions. I have to agree with Tanny that you need to have a bit of a budget when doing this kind of testing, especially for your recommended 30 days. Depending on the keywords, it can get quite expensive. Well worth it in the end, though. David, yes, that's a great resource to see what keywords have commercial intent. That can be a great tool to use to see if you're on the right track and picking the most profitable keywords.
Re: Keyword Selection - Hi Alan That is excellent advice it is important that the keywords you choose are relevant to your website otherwise you are just wasting your time, but they also need to be keywords that will get you ranked quickly, in other words start off by going for keywords that are not too competitive but are still researched quite often. MichelleJ
Re: Keyword Selection - Hi All, Very interesting topic of discussion! Website success mainly depends upon the target keywords so the keywords should be relevant to website theme. Long tail keywords often rank easily in SERP. You can also use Ad word Keyword tool for keyword selection. Keyword having less competition and high monthly search volume are easy to rank.
Compete vs. Alexa - Thanks for the tip Clint. I checked out what Compete thought of EvanCarmichael.com and it says the top keywords that drive traffic to my site are: #1 mary kay - estee lauder - leadership #2 chris gardner, quotes by #3 gardner rich investment firm While I might rank for these keywords they are far from the top referring keywords. It looks like nobody has figured out the holy grail. I wonder how much ISPs are actually willing to share their data with Compete and other similar services. I would consider moving my hosting if I knew my ISP was sharing information about my website with outside organizations.


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