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Identifying Your Websites Target Audience
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Free Download - How do You Track Your Website Keywords? By Bill Golden |
Many times, websites are created without any thought given to exactly who the website is for and how (or even if) the website reached the intended audience. Knowing your audience may just be the most important consideration in website design and search engine optimization.
When was the last time you visited a website and you either a) wondered who the website was intended for or b) could not understand what the website was talking about (as in, the words used within the site)? It may or may not have ever happened to you, but you will run across a website like this, in time.
Website visitors can be very forgiving when visiting a website – they fill in the blanks where content may be missing or they just skip over the words which are foreign to them, hoping to still make sense out of the web content. Search engine “bots,” however, may not be so forgiving. Either the particular website or web page makes sense to them or it does not and, many times, the website simply does not get the job done.
Take a landscape company website, for example. The site may focus on the term “landscape design/build company,” but as a homeowner, you would never search for that term. Rather, you would enter something like “landscape trees” or “install home landscape.” In this instance, the two of you are speaking two different languages and are not connecting at all.
As you think about content for your website, consider two things. First, who is your target audience and second, are you speaking their language? It is quite possible for a website to have more than one target audience. For example, a website can target customers, wholesalers, and distributors. However, this web content needs to be on separate pages and be specific to each targeted audience. You need to ensure that the language you use on the web page is the language a web searcher will use when looking for a product or service you may offer.
Search engine optimization is all about using the correct words in your content and it is critically important to feed your search bots the ideal words your target audience will use when conducting a web search. There are a variety of tools you can use to see exactly what web searchers are entering when using search engines, some of which are quite affordable. These tools will be covered in greater detail in a separate article.
identifying your websites target audience - To learn more about this author, visit Bill Golden's Website.
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Jesse HoppsJesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree from the University of Western Ontario and lives in Panama City, Panama. - Visit Jesse Hopps's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Canada MortgageMarcus Arkan currently serves as the President/Principle Broker of a Canada Mortgage brokerage called Syndicate Mortgages Inc. After working with a number of Canada's top financial institutions, the experience and knowledge he gained throughout his professional career combined with his drive and entrepreneurial spirit led him to develop his own company. The operation began in 2003 in the basement of his home and now has flourished into a successful corporation with a head office in one of Metropolitan Toronto's busiest sectors and 10 branch locations employing over 100 mortgage professionals. His organization is now one of Ontario's leading mortgage brokerages specializing in residential, commercial, and construction financing. He holds the designation of Accredited Mortgage Professional from the Canadian Association of Accredited Mortgage Professionals. This allows him to differentiate himself from other mortgage originators and demonstrates his commitment to the highest standards of industry performance and help to achieve the best mortgage rates Canada for Canadian consumers. For more information on Mr. Arkan and his Syndicate Mortgages Inc., please visit www.syndicatemortgages.com. - Visit Canada Mortgage's Website |
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