Bill Golden Articles

You Need Inbound Links To Your Website - Click To Read Article
Have you ever compared your website to that of a competitors and wonder how they rank higher than you when your content is similar to theirs? One reason may be the amount of inbound links they have.

Why Your Website Needs a Sitemap - Click To Read Article
Too many times, sitemaps are thought of as something that is not needed on a website. Maybe it is because the website is too small or maybe there are just too may other important tasks ahead of generating a sitemap. Here, we will learn all about sitemaps, why they are important, and how they can help our websites in the eyes of search engines.

Why is Page-specific Search Engine Optimization Important - Click To Read Article
Optimizing your website on a page-by-page basis takes a lot more time and effort than just throwing a bunch of text out there and expecting your website visitors and “search bots” (sent out by search engines) to figure it out. Since page-specific optimization does take so much additional energy, a valid question is, “Why is this detailed level of search engine optimization so important anyway?” Here are two important reasons.

Why Page Titles are Critically Important to you Website - Click To Read Article
Just as a book and chapters have titles, so must your website also have main and sub-page titles. Too many website ignore this very important component of a web page or website and this can seriously hamper search engine optimization efforts. We will learn here, why page titles can make or break your website.

Why Cross-linking Your Website is a Great Idea - Click To Read Article
The term “cross-link” may sound like a foreign language to you, but it is a great website content enhancer. In this article, you will learn exactly what cross-linking is and how to use to help you and search engines better understand your website.

Why Reciprocal Linking is a So-So Idea - Click To Read Article
Most likely, you have heard the term, reciprocal (or two-way) linking. This is basically when you say, “I’ll link to you if you link to me.” Most of the time, this is improperly done and does not result in the results you seek. Let’s learn why in this article.

What is SEO A Primer - Click To Read Article
SEO, or Search Engine Optimization, would be better understood if it were called Website Optimization since we are actually talking about optimizing websites for search engines versus optimizing search engines. Regardless, SEO is a technology buzz word that has been around for a number of years now. Most of us have heard the term SEO, but there still may be a few out there who don’t know what it means. So, let’s define it so we can better understand how SEO can help us.

Use Title Tags to Educate and Stimulate - Click To Read Article
Have you ever noticed that when you move your mouse over a website image, a little text window sometimes pops up that, hopefully, gives you additional helpful information about something to do with the website? This is typically accomplished using what is known as “Alt” tags. In this article, you will be introduced to something even better and they are called Title tags.

The Art of Search Engine Submission - Click To Read Article
Submitting your website to a search engine for indexing sounds straightforward enough, right? Not so fast, my friend. OK, actually, it is a pretty simple process. However, there are smart and not smart ways to get the job done and the smarter you are, the more success you will have.

Snag Some Low-hanging Keyword Fruit - Click To Read Article
Many times, we agonize over not being found on the Internet. In some of these situations, however, improving our website ranking will require more work than we realize or our expectations are unrealistic. One strategy for increasing the number of visitors to your website is to go after "low-hanging keyword fruit!" In this article, we will explore just what this fruit is and how your can grow it.

Protect Your Website E-mail Address - Click To Read Article
Have you ever wondered why you get so much e-mail SPAM? One reason may be that your e-mail address is being harvested directly from your website. This is a problem that can be easily resolved and you might be surprised at the number of people that don't know how to deal with this nuisance. In this article, we will learn more about how your e-mail gets into the hands of spammers and how to slow them down.

Keyword Overload can Kill a Web Page - Click To Read Article
Keyword overload can absolutely kill a web page, confusing both your website visitor and search engines. So, “What is keyword overload?” you may ask. There are two types of keyword overload that occur regularly on websites all over the world. Let’s discover what they are and why they occur.

Identifying Your Websites Target Audience - Click To Read Article
Many times, websites are created without any thought given to exactly who the website is for and how (or even if) the website reached the intended audience. Knowing your audience may just be the most important consideration in website design and search engine optimization.

How to use Typos to your Website Advantage - Click To Read Article
I know you think I am crazy for saying this, but it is possible to use website typos (especially keyword-related typos) to increase the number of visits to your website. While search engines are pretty smart at figuring typos out, you can also intentionally add typos to your website. Want to know how? Read on!

How to Train Search Engines to Visit Your Website Often - Click To Read Article
Have you ever updated your website and wondered why it takes weeks or even months for your update to be indexed on search engines? Have you wondered how you can encourage search engines to update your website changes more frequently? If you are, this article is perfect for you as you learn how to train search engines to visit your website often.

How to Localize your Website - Click To Read Article
There are many websites around who offer local or regional services. Yours may be one of them. When someone uses a search engine to find someone offering products or services similar to yours, will they find you? Let’s explore the concept of localizing your website.

How to do Keyword Research - Click To Read Article
So, you have a website (or are working on it), and you kind of know what keywords are, but you don’t know where to start. This article will give you some great tips for coming up with the best keywords for your website through keyword research.

How do You Track Your Website Keywords? - Click To Read Article
So, you have worked really hard to have a content and keyword-rich website and feel like you are doing pretty well. However, you don’t really know how well you are doing for any but the most obvious keywords. How can you get a better handle on how you are doing? Let’s explore!


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