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What is SEO? A Primer. - Click To Read Article
SEO, or Search Engine Optimization, would be better understood if it were called Website Optimization since we are actually talking about optimizing websites for search engines versus optimizing search engines. Regardless, SEO is a technology buzz word that has been around for a number of years now. Most of us have heard the term SEO, but there still may be a few out there who don’t know what it means. So, let’s define it so we can better understand how SEO can help us.

Why is page-specific search engine optimization important? - Click To Read Article
Optimizing your website on a page-by-page basis takes a lot more time and effort than just throwing a bunch of text out there and expecting your website visitors and “search bots” (sent out by search engines) to figure it out. Since page-specific optimization does take so much additional energy, a valid question is, “Why is this detailed level of search engine optimization so important anyway?” Here are two important reasons.

Identifying your website’s target audience?
- Click To Read Article
Many times, websites are created without any thought given to exactly who the website is for and how (or even if) the website reached the intended audience. Knowing your audience may just be the most important consideration in website design and search engine optimization.

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Bill Golden
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Bill Golden, founder of Golden Web Design Services, has grown up with technology since the early 1980s. As the first “PC Guru” for a US Midwest Fortune 500 company, he directed a variety of corporate development initiatives over a 17 year period. Bill then managed a technical training company before starting his own consulting practice in 2001, specializing in website development, marketing, and search engine optimization. If you are interested in learning more about how Bill can help improve your website rankings, you can reach him at www.gol denwebs.biz.
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