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You Need Inbound Links To Your Website
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Have you ever compared your website to that of a competitors and wonder how they rank higher than you when your content is similar to theirs? One reason may be the amount of inbound links they have.
Inbound links occur when some other (and hopefully relevant) website links their website to yours. It is important to note that this is not the same as reciprocal links/linking and we will discuss that in another article. Relevant inbound links from a highly regarded website can give your rankings a tremendous boost and, in fact, even your entire website. Let me share a personal story to underscore this.
For years, I have been giving away information as to resume enhancement and personal marketing. On one page of the website, I talked about interview bloopers. There was a writer on a very large website (that has the word About for the domain name) who stumbled across my website with a very obscure search for interview bloopers. In the article, the author mentioned my website and included a link to me. Shortly thereafter, my search engine rankings went through the roof, so to speak and now I get hundreds of hits a day from people looking for resume words, action resume words, etc. Try searching in Google for the phrase, resume words, you typically find me somewhere between page one and page four out of more than a 16.7 MILLION search results (look for the word, FacilitatorGuy and bgolden in the result text. This is simply outstanding.
So as you can see, having a quality inbound link can be worth its weight in gold. Having said that, however, you won’t get that kind of result all of the time and it can take a bit of work to get one of those quality inbound links. The concept is sound, regardless.
How can you get some inbound links? First, look for business on the web that offer complimentary services to yours and who maybe don’t care if you link to them or not. Ask these websites if they would mind linking to you, maybe even in exchange for some type of service or discount. Second, start writing some relevant articles and get them published in article directories. Your articles need to link back to you at some point. If the article directory is valued by search engines or, more importantly, if some big name website runs across your article and includes it in their website, you will have the inbound link you seek.
There is a really nice (and free) tool offered by Axandra – enter the phrase, “Link Popularity Check” in your search engine to find it. This will tool will list a variety of existing websites, some of which are giant-sized ones, and then you can add yours to the list. You will quickly get a feel for how many inbound links you have and how your number of inbound links stands up to the big boys.
Hopefully, this is enough information to get your creative wheels turning so you can increase the number of inbound links you have and improve your page rank results as well. Keep working at it and you will have success!
you need inbound links to your website - To learn more about this author, visit Bill Golden's Website.
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Stephanie HorneMy company, Horne Financial Services, offers a wide range of bookkeeping services while my website is a great resource full of bookkeeping tips that can help save you money, including an online store offering great discounts on bookkeeping software and bookkeeping supplies. Below are the services that I offer to my clients along with a brief description. As the list below is by no means all-inclusive, please feel free to inquire about a bookkeeping service if you do not see it listed. If it is not a service I provide, I would be happy to refer you to a qualified professional. * Online Tax Preparation * Tax Services * Bookkeeping/Write-Up * Notary Public Services * Profit and Loss Statement * Balance Sheet * Financial Forecasts & Projections * Cash Flow & Budgeting Analysis * Compilations * Accounts Payable * Accounts Receivable. For more information please visit my Bookkeeping FAQ page. Thank you and all the best to you! - Visit Stephanie Horne's Website |
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan). - Visit Dave Kurlan's Website |
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