10 Actions You Can Take to Tip Your Scales For Online Success Starting This Year
10 Actions You Can Take to Tip Your Scales For Online Success Starting This Year
Second to being found by the most correct searchers, is having the ability to have your audience of searchers take some kind of action once they do find your products and services. You need to be able to compel your visitors to take some type of action. Pick up the phone and call, place an order, sign up for a free report or even just ask a question.
You want to create a your Web experience so that does the following:
1. Your Web site attracts the best or most ideal searching audiences. (ones who are seriously looking)
Needless to say, that if nobody can ever find you on the Web, how will you ever do any business?
Learn to explore all of the various avenues including search engine optimization, viral marketing, article marketing, social media, working with real world news, permission based e-mail marketing, PPC (paid advertising) and other types of marketing too. The key is to be able to attract your ideal searching audience(s) and you'll do much better than just having general traffic.
2. From an SEO perspective once found, your pages should satisfy the reason why the visitor searched.
Try to look at ways of meeting the searchers expectations first before you push your own interests. Are you offering engaging content that satisfies the reason why they searched? Remember that readers search the Internet often based on the circumstances in their life. Learn to research user behavior as well as keywords and you'll find all types of ways to really be a resource to your readers.
3. It is wise to use your Web site for building long term relationships (rather than one hit sales.)
Your online business is really no different than any other real world business. There can be some exceptions in the type of Web site you are operating, but remember that building long term relationships means staying in touch with your customers and offering ongoing assistance. It will often result in long term business for you too if you look after them well.
4. One of the smartest approaches is to look for other businesses that compliment yours.
Work together, rather than on your own. Watch for opportunities to joint venture. Bringing complimentary services together can work extremely well these days with the Web being more social than ever before. There are some opportunities that may present themselves that would be a natural fit, if you watch for them. Try to choose people to work with that you get to know and that you appreciate their own skills personally.
5. Look for ways to tie helpful new technology to old fashioned customer service.
There are always new emerging technologies that with a little thought can be adopted in interesting new ways, if you are the creative type. Don't be afraid to test new ideas and prove them first. For the most part, many people on the Web seem to spend so much time watching their competitors and trying to emulate what the competition is doing instead of working towards new things that can set them apart from their competition.
6. Use slower times - when business seems slower to actively upgrade your skills.
If your business is slow in the spring, it's the perfect time to invest in the latest skills and get up to date with all of the latest new high performance SEO and writing skills or whatever your business needs. Regardless of where anyone stands in the scope of SEO or Internet Marketing, there are always ways to improve, new strategies to learn. One of the best things to learn is not just "how to perform SEO" but also gain an understanding of the "why factor." If you understand the "why" of a process, you will not fall behind.
7. Apply the new skills that you learn - in stages.
Sometimes the smartest places to start is with fixing the easiest problems first. I emphasize the point of working in stages simply because it gets you making improvements to your Web site's performance immediately. Sometimes people will procrastinate on getting started - (perhaps simply because there may seem like so many things they want to do.) By looking at the a range of actions you can create your own priority action plan. Sometimes little tiny changes can make a huge difference. Working in stages can take away the overwhelming feeling of "I have so much to do" and will allow you to begin seeing improvements sometimes within as little as a week.
8. Don't ever stop learning
Back in the age of the Baby Boomers, the approach to education was more about going to school, learning a trade and then basically you did that job until retirement. Needless to say that these days, continued education is essential if you want to stay up to date. In the SEO Industry, we continually update our live SEO Mastery Workshops and we are teaching many new topical sessions this year than we were last year (and more to come) right within local business communities across the United States, Canada and Asia.
9. Benchmark Your Progress
How far have you come with your business? Remember that it's important to look back and recognize that you have made some achievements along the way. Unless you benchmark your progress, how can you accurately measure how far you have come or how much further you can take things. There are windows of opportunity that belong first to those who are thankful for what they have achieved. Learn to benchmark your progress and celebrate your successes and your client successes along the way. Recognizing your true rate of progress is as essential as setting your goals. Believe it.
10. Monitor and use your time more wisely.
Everyone says they are busy. We are all much too busy.
"I have too much to do and there is only 24 hours in a day" is a commonly heard complaint.
We live in an overly busy society but the truth is that if you monitor your time, most people have time to do exactly the things they choose to do. But not always what they'd like to do.
We may make excuses for the things we really don't want to do - but despite the pitch of never having enough time - the truth is we all have the same amount of time. Everyone has 24 hours a day.
Here a few suggestions if you are running an online business and feel like you need more time:
Organize your days into periods of "positive habit" rather than "negative habit."
Perhaps you want to add new content to your Web site but never feel you have any time to write.
SOLUTION: Schedule Mondays, Wednesdays and Fridays for 2 hours of writing between 9AM and 11AM.
This means that for 6 hours a week you'll be focused on creating that new content. No answering e-mail, no interruptions or phone calls. Get organized and stay focused. Put away anything that distracts you from being productive.
Perhaps you want to work on issues concerning your Web site to increase it's performance.
Same solution - schedule time out for this to be done. During your site upgrade time, shut off your e-mail, stay focused. Do whatever it takes to have your time organized.
--Examine your hours - can anything be improved by time-shifting? For errands out of the office can you reorganize to do a number of things while you are out.
--Can you organize the days of your week better?
--Assign certain large tasks to certain days of the week - so you develop positive multitasking habits.
--Examine and list all of your non-favorite but important tasks
(that need to be done consistently to be successful - and assign weekly or monthly time slots to them)
Example - Cold Calling, Bookkeeping, etc
--Look at ways to reduce your time answering e-mail and fooling with Spam
--Avoid perfectionism. When you focus on perfection, you will only end up skipping them.
If you didn’t do something on time that you assigned yourself, try to reschedule it instead of feeling guilty. Feeling guilty is a waste of time.
--Try to avoid thinking of work issues on weekends. You need some down time.
10 Actions You Can Take to Tip Your Scales For Online Success Starting This Year - To learn more about this author, visit John Alexander's Website.
Like this article? Share it with your friends
Your visibility amongst the competition still remains one of the most important aspects of "taking advantage." You must be easily found by your searching audience (the ones who are interested in what you offer.)
Second to being found by the most correct searchers, is having the ability to have your audience of searchers take some kind of action once they do find your products and services. You need to be able to compel your visitors to take some type of action. Pick up the phone and call, place an order, sign up for a free report or even just ask a question.
You want to create a your Web experience so that does the following:
1. Your Web site attracts the best or most ideal searching audiences. (ones who are seriously looking)
Needless to say, that if nobody can ever find you on the Web, how will you ever do any business?
Learn to explore all of the various avenues including search engine optimization, viral marketing, article marketing, social media, working with real world news, permission based e-mail marketing, PPC (paid advertising) and other types of marketing too. The key is to be able to attract your ideal searching audience(s) and you'll do much better than just having general traffic.
2. From an SEO perspective once found, your pages should satisfy the reason why the visitor searched.
Try to look at ways of meeting the searchers expectations first before you push your own interests. Are you offering engaging content that satisfies the reason why they searched? Remember that readers search the Internet often based on the circumstances in their life. Learn to research user behavior as well as keywords and you'll find all types of ways to really be a resource to your readers.
3. It is wise to use your Web site for building long term relationships (rather than one hit sales.)
Your online business is really no different than any other real world business. There can be some exceptions in the type of Web site you are operating, but remember that building long term relationships means staying in touch with your customers and offering ongoing assistance. It will often result in long term business for you too if you look after them well.
4. One of the smartest approaches is to look for other businesses that compliment yours.
Work together, rather than on your own. Watch for opportunities to joint venture. Bringing complimentary services together can work extremely well these days with the Web being more social than ever before. There are some opportunities that may present themselves that would be a natural fit, if you watch for them. Try to choose people to work with that you get to know and that you appreciate their own skills personally.
5. Look for ways to tie helpful new technology to old fashioned customer service.
There are always new emerging technologies that with a little thought can be adopted in interesting new ways, if you are the creative type. Don't be afraid to test new ideas and prove them first. For the most part, many people on the Web seem to spend so much time watching their competitors and trying to emulate what the competition is doing instead of working towards new things that can set them apart from their competition.
6. Use slower times - when business seems slower to actively upgrade your skills.
If your business is slow in the spring, it's the perfect time to invest in the latest skills and get up to date with all of the latest new high performance SEO and writing skills or whatever your business needs. Regardless of where anyone stands in the scope of SEO or Internet Marketing, there are always ways to improve, new strategies to learn. One of the best things to learn is not just "how to perform SEO" but also gain an understanding of the "why factor." If you understand the "why" of a process, you will not fall behind.
7. Apply the new skills that you learn - in stages.
Sometimes the smartest places to start is with fixing the easiest problems first. I emphasize the point of working in stages simply because it gets you making improvements to your Web site's performance immediately. Sometimes people will procrastinate on getting started - (perhaps simply because there may seem like so many things they want to do.) By looking at the a range of actions you can create your own priority action plan. Sometimes little tiny changes can make a huge difference. Working in stages can take away the overwhelming feeling of "I have so much to do" and will allow you to begin seeing improvements sometimes within as little as a week.
8. Don't ever stop learning
Back in the age of the Baby Boomers, the approach to education was more about going to school, learning a trade and then basically you did that job until retirement. Needless to say that these days, continued education is essential if you want to stay up to date. In the SEO Industry, we continually update our live SEO Mastery Workshops and we are teaching many new topical sessions this year than we were last year (and more to come) right within local business communities across the United States, Canada and Asia.
9. Benchmark Your Progress
How far have you come with your business? Remember that it's important to look back and recognize that you have made some achievements along the way. Unless you benchmark your progress, how can you accurately measure how far you have come or how much further you can take things. There are windows of opportunity that belong first to those who are thankful for what they have achieved. Learn to benchmark your progress and celebrate your successes and your client successes along the way. Recognizing your true rate of progress is as essential as setting your goals. Believe it.
10. Monitor and use your time more wisely.
Everyone says they are busy. We are all much too busy.
"I have too much to do and there is only 24 hours in a day" is a commonly heard complaint.
We live in an overly busy society but the truth is that if you monitor your time, most people have time to do exactly the things they choose to do. But not always what they'd like to do.
We may make excuses for the things we really don't want to do - but despite the pitch of never having enough time - the truth is we all have the same amount of time. Everyone has 24 hours a day.
Here a few suggestions if you are running an online business and feel like you need more time:
Organize your days into periods of "positive habit" rather than "negative habit."
Perhaps you want to add new content to your Web site but never feel you have any time to write.
SOLUTION: Schedule Mondays, Wednesdays and Fridays for 2 hours of writing between 9AM and 11AM.
This means that for 6 hours a week you'll be focused on creating that new content. No answering e-mail, no interruptions or phone calls. Get organized and stay focused. Put away anything that distracts you from being productive.
Perhaps you want to work on issues concerning your Web site to increase it's performance.
Same solution - schedule time out for this to be done. During your site upgrade time, shut off your e-mail, stay focused. Do whatever it takes to have your time organized.
--Examine your hours - can anything be improved by time-shifting? For errands out of the office can you reorganize to do a number of things while you are out.
--Can you organize the days of your week better?
--Assign certain large tasks to certain days of the week - so you develop positive multitasking habits.
--Examine and list all of your non-favorite but important tasks
(that need to be done consistently to be successful - and assign weekly or monthly time slots to them)
Example - Cold Calling, Bookkeeping, etc
--Look at ways to reduce your time answering e-mail and fooling with Spam
--Avoid perfectionism. When you focus on perfection, you will only end up skipping them.
If you didn’t do something on time that you assigned yourself, try to reschedule it instead of feeling guilty. Feeling guilty is a waste of time.
--Try to avoid thinking of work issues on weekends. You need some down time.
10 Actions You Can Take to Tip Your Scales For Online Success Starting This Year - To learn more about this author, visit John Alexander's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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