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6 Tips for improving your Web site's click through responses Part 2

Guest post by: John Alexander

Article Overview: In Part 2 of this article, we give 6 additional easy things to keep in mind for pages where you really want a call to action to work more often. SEO is about being found, but these tips are equally important to help your sales and conversions after you're found.

6 Tips for improving your Web site's click through responses Part 2

1. Start thinking beyond keyword research Remember the idea is not just to create content based on your own objectives (to sell a product or a service) but to write content based on your audience's interests.

There are plenty of ways to attract that perfect audience to a page if you can get your mind set free from focusing on only your own objectives.

Ask yourself:

What is your audience looking for?

People are using the Internet everyday for the purpose of research.

They're looking for articles, interviews, product reviews instructional tutorials, statistical data, internet based tools, software reviews, movie reviews, stock quote information, medical articles, photos and graphics not to mention online price comparisons and shopping interests for retail and wholesale type services plus a whole lot more.

2. Create fresh, original and engaging content that speaks to your specific ideal audience.

It's important to relate to your specific readers in a way so they can relate to you. You might want to talk about a common challenge that your entire audience will be able to relate to and feel for, before you start introducing your solution. It's very important to create content that speaks to a specific audience.

3. Remember to think in terms of "topics of interest."

This will be different for every business, but for example

here are a few to get you started:

• Explore peoples interests or hobbies
• Explore people's "health" related interests
• Explore people's security or safety related interests
• Explore people's "common challenges" that can relate to your solution.
• Explore people's "opinions"
• Explore people's "political views"
• Explore people's "religious beliefs"
• Explore peoples "historical interests"
• Explore people's "statistical interests"
• Explore people's favorite "tools"
• Explore peoples "niche interests"
• Explore peoples "nostalgic interests"

4. Remember to include strong calls to action

What do you want the reader to do once they finish reading your content.

You need to clearly build these options into each page and leave nothing to guess work. Describe what action you would like them to take and never assume that they will just know, because they won't act - unless you spell it out. It may be to place an order or a call to action may be to simply have them sign up to your newsletter. Whatever it is, make sure and give them a taste of the value instead of just telling them what action to take.

5. Remember to monitor your own industries news

Many people forget that news is 100% legitimate white hat, because the search engines understand "news" is meant to be syndicated. The additional link reputation can be beneficial if your press release is carried in huge publications like Forbes or perhaps AOL Money & Finance.

6. Be sure that any page that you want response from, has a clearly established objective.

Your content pages can be optimized for nearly any type of purpose.By having an objective defined, it allows you to write your dialog to fulfill that objective

to:

• Make more sales
• Building your list of permission based subscribers
• Teach readers something useful (such as offering a tutorial)
• Answering Frequently Asked Questions
• Helping to dispel misinformation about a topic
• Offer useful statistics
• Create popular topic related informational pages
• Offer up pages that have some interactive social media purpose
• Create Advice columns
• Pages that communicate using Audio and/or video

Plus a bonus tip: Remember to use the confidence builders

• Include your store's address or location
• Have a policy page that explains what you do with e-mail
• Use credit card logos near the "Buy now" button.
• Define your policies with a unique difference from the competition.
• Give the reader several options to buy
• Think of ways to offer extra bonuses (free shipping still works.)

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Article Tags: compel visitors to buy, conversions, response



Related Forum Posts
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Strange Behavior on Website - Does anyone else have a problem when they try to open any pages on the site - and a bunch of pages open at the same time? I've had it happen when I click the link from an email and occasionally when I click on the Recent Posts links. I click once and I get 10-15 of the same page. Usually, I have to wait until about 10 pages open and if I right click and close - it closes any windows I have open and that usually fixes the problem. Just curious if anyone had this problem and found a way to stop it. Its really annoying when I'm working on something else and it shuts all my pages. I wouldn't ask here, but it doesn't happen on any other sites. Shri
Re: Even more profile options - [quote="Evan":asnr3rr9]Thanks for the suggestions guys - I've now added: - Favorite Business Quote - What I Do - Favorite Hobby Looking forward to seeing your responses![/quote:asnr3rr9] Hi Evan, That's great! Do you think it'd be possible turn the keywords listed in the profiles into links like on social networking sites? For instance, if someone's favorite entrepreneur is "Bill Gates", I should be able to click on that name to find a list of all the other forum members who share that same entry.
Re: Advantages with Social Media Sites - Google also consider the clicks as a vote for website that are coming from social networking sites. As per analysis, it is also helping in improving the keyword rankings.
Re: Alexa Ranking Goals - Even though my site is improving, it keeps getting worse and worse. I guess it's time to revamp my marketing efforts and see if I can reach my goal. Congrats to everyone else who are improving.


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