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An Easy way of Link Building for your Web site's Link Reputation and Popularity.
| Guest post by: John Alexander |
Article Overview: Have you ever stressed over link building and thought of it as a major chore? Lot's of people think this way, but link building does not have to be all that hard.
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Free Download - How to Increase Your Creativity and Innovation - 10 Creativity Observations By John Alexander |
An Easy way of Link Building for your Web site's Link Reputation and Popularity.
There are many advantages to building news stories and just one of those
advantages is that search engines treat news as syndicated content. Search
engines do not treat news as "duplicate content" because news is meant to
be duplicated through syndication.
The search engines do understand syndication (especially when it comes to
real news.)
News is 100% white hat, regardless of how many news sites or feeds or Web
pages that a story gets published on. In some case, when you get a news
story published, it will get picked up by hundreds of other media outlets too.
But remember the old rule about everything in moderation when link building?
You always want to build links slowly and in a natural way (which is true for
most aspects of SEO or increasing your pages visibility in search rankings.)
But when it come to working with news stories, you have a huge advantage that
allows you to get hundreds or even thousands of good links, within only hours
(and with no danger of penalty.) This is because news is meant to be syndicated.
Having several hundred media sites feed your news stories out to editors and
publishers can result in huge traffic spikes as well as increased link reputation
that will never be penalized, assuming you are doing things the right way.
News is something that is always changing. It's always fresh. Sometimes, for
example you'll see on Google news that a story was just published 5 minutes ago
or another story published 12 minutes ago etc. Then if you look further in the
results, you see additional links that may say 125 new articles (on that same
topic) or maybe 770 more articles on the other topic.
If content published in more than Web site is considered "duplicate content" here
is an above board way that is fairly easy to build effective links, without the
the stress. Learn how to write and publish news and you have a huge advantage.
Remember, this is not just about writing any type of content.
It needs to be considered either real world hard news or else valuable newsworthy content.
There are many different ways to put your news content out to editors that are
free. There are some paid services that are well worth the investment too.
Remember that once a story gets published somewhere, that link back to your Web site can
be priceless. In some cases, even once the traffic spike dies down, you will still have your
press release showing up in search engine results even years later.
Some publications may send your story out to to their subscribers and if your news story is
popular, it can spread extremely quickly all across the Internet. Consider the impact of your
story going out to even just one source that may have 200,000 to 500,000 subscribers.
Understanding the value of Nofollow Links
Link Popularity
Link Popularity
Link Quality vs Link Quantity
Link Building – Increasing Online Traffic
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About the Author: John Alexander RSS for John's articles - Visit John's website John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy Http://www.SearchEngineAcademy.com offering live, SEO Workshops with his network of global community based associate SEO trainers located across North America, Australia, Asia and coming soon in 2012 to the Middle East. I look forward to hearing from you!
Click here to visit John's website   Wordtracker Magic 2.0 - E-book |
Related Forum Posts
Re: Using Craigslist SEO to Promote Your Website
- [quote:372g7ueu]2) Trent: could you explain more about building solid backlinks? What constitutes as solid? Do you go to relevant articles and try to set up a link to your content that relates to that topic?[/quote:372g7ueu]
Article marketing
Guest blogging
Blog commenting
Link exchanges
Directories
Forums
Link wheels
Social bookmarking
Link bait
Quality content
Also, you want your links to be keyword anchored if at all possible. Links from sites relevant to yours are better too.
Re: Search Engine Optimization
- simply trying your hand at doing it yourself :-
Directory Submissions - targeted links at high PR directories
Blog and Forum Postings - to high PR and frequently crawled sites
Social Bookmarking
Classified Ads
Article Marketing - submit to high PR directories, could also serve as link baits
Link Exchange - with relevant sites authority sites
Link Baits - for organic linking
Re: How can I promote my site?
- Since you have video content use TubeMogul to post your videos to the major video sharing sites like Google. Link back atthe top of your description to your site, and also show your domain name with call to action in the video.
Re: Upcoming inventors exhibition
- Thanks Ringo,
That was a great Link.
Great information and contacts
Regards
Re: Readers, Money or SEO? Which comes first?
- Hi Chris,
I like your passion on the subject; I would have to agree with you on this one. Our company is finding Google is starting to look at content more. Links & Link Value are far more important....but Google is giving link value to sites that have quality content.
I read a leaked report from Google a while back that explained how Google manually reviews sites. They have 1,000's of outsourced employees that go through sites one by one and rank them on many different levels.
Once a site like Mashable is ranked a certain way, that value sticks with them. That is why no matter what Mashable, techcrunch, Amazon, etc... put out they rank well for. Obviously they all have incredible links but Google has given them link value based on who they are.
Obviously the idea of quality content is nothing new, just seems like it has gotten lost in the SEO world.
Jeff
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